Eye shadow Audience in Germany
Eye shadow has an estimated audience of 3,127,741 people in Germany. 80.1% are female, 19.9% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lip gloss, Moisturizer, Foundation (cosmetics), Makeup brush, Concealer.
The average Eye shadow fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lip gloss, Moisturizer, Foundation (cosmetics), with strongest over-indexing on Lip gloss (12.69× the country average). Demographically, the Eye shadow audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Eye shadow fans
| Metric | Value |
|---|---|
| Female | 80.1% |
| Male | 19.9% |
| Average age | 36.0 |
| Estimated audience size | 3,127,741 |
Audience persona
The typical Eye shadow fan in Germany is more female, around 36.0 years old, with strong Sustainability tendencies and a notable affinity for Lip gloss.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 806,981 | 1.18× |
| Bayern | 512,810 | 1.02× |
| Baden-Württemberg | 447,306 | 1.05× |
| Niedersachsen | 311,262 | 1.02× |
| Hessen | 221,683 | 0.93× |
| Rheinland-Pfalz | 159,984 | 1.02× |
| Sachsen | 156,566 | 1.02× |
| Berlin | 149,958 | 1.07× |
| Schleswig-Holstein | 112,516 | 1× |
| Brandenburg | 89,596 | 0.92× |
| Hamburg | 81,989 | 1.16× |
| Thüringen | 77,200 | 0.97× |
| Sachsen-Anhalt | 72,238 | 0.89× |
| Mecklenburg-Vorpommern | 52,790 | 0.88× |
| Saarland | 35,170 | 0.92× |
| Bremen | 25,117 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lip gloss | 12.69× | Beauty & Wellness |
| Moisturizer | 11.67× | Home & Garden |
| Foundation (cosmetics) | 10.71× | Beauty & Wellness |
| Makeup brush | 10.53× | Beauty & Wellness |
| Concealer | 10.91× | Beauty & Wellness |
| Lipstick | 8.19× | Beauty & Wellness |
| Lip | 7.99× | Beauty & Wellness |
| Charlotte Tilbury | 9.72× | Beauty & Wellness |
| Eye liner | 8.5× | Beauty & Wellness |
| Mascara | 7.06× | Beauty & Wellness |
| Eyelash extensions | 6.67× | Beauty & Wellness |
| Face powder | 6.85× | Beauty & Wellness |
| Eyebrow | 6.27× | Beauty & Wellness |
| Eyelash | 5.59× | Beauty & Wellness |
| Long Lashes | 8.43× | Beauty & Wellness |
| Food | 1.89× | Food & Beverages |
| Harry Potter | 2.07× | Movies & TV |
| Makeup &hair | 8.55× | Beauty & Wellness |
| BB cream | 8.19× | Beauty & Wellness |
| Nail salon | 5.77× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.58 |
| Creativity | OPEN | 1.49 |
| Pet Ownership | JOY | 1.42 |
| Mindfulness | BALANCE | 1.39 |
| Luxury Orientation | PREMIUM | 1.38 |
| Extroversion | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 17.2% |
| China | 11.7% |
| United States | 11.7% |
See Eye shadow audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Eye shadow have in Germany?
Eye shadow has an estimated audience of 3,127,741 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eye shadow fans?
80.1% of Eye shadow fans are female, 19.9% are male, with an average age of 36.0 years.
Which brands do Eye shadow fans like most?
Eye shadow fans show strongest brand affinity for Lip gloss (12.69×), Moisturizer (11.67×), and Foundation (cosmetics) (10.71×) over the country average.
Where do Eye shadow fans live in Germany?
Eye shadow fans in Germany are most concentrated in Nordrhein-Westfalen (reach 806,981), Bayern (reach 512,810), and Baden-Württemberg (reach 447,306). These three regions account for the largest share of the active audience.
What other brands do Eye shadow fans also like?
Beyond Eye shadow itself, the audience over-indexes on Moisturizer (11.67×), Foundation (cosmetics) (10.71×), Makeup brush (10.53×), and Concealer (10.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eye shadow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.