Rascasse Audience Intelligence

Eye shadow Audience in Germany

A data profile of the people who buy, follow and care about Eye shadow in Germany — modelled from more than twelve digital signal sources. Eye shadow has an estimated audience of 3,127,741 people in Germany.

#8among Cosmetics in Germany#1234among Topic in Germany#46in Beauty & Wellness

The average Eye shadow fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lip gloss, Moisturizer, Foundation (cosmetics), with strongest over-indexing on Lip gloss (12.69× the country average).

Demographically, the Eye shadow audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Eye shadow fan in Germany is more female, around 36.0 years old, with strong Extroversion tendencies and a notable affinity for Lip gloss.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eye shadow profile in Germany.

Audience size
3.1M
in Germany
Gender
80.1%♀
19.9% male
Age
36.0
average years
Country rank
#2007
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eye shadow fans

80.1% are female, 19.9% are male, average age 36.0.

Fig. 02

Gender split

80.1%
Female
19.9%
Male
Demographic split for Eye shadow audience in Germany
MetricValue
Female80.1%
Male19.9%
Average age36.0
Estimated audience size3,127,741
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Eye shadow audience in Germany
Age bracketShare%
16-1925%
20-2924%
30-3920%
40-4918%
50+13%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Eye shadow audience comes from Germany.

Worldwide audience distribution share by country for Eye shadow
CountryShare
Japan17.2%
China11.7%
United States11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eye shadow audience in Germany is strongest.

Fig. 05

Top regions by affinity

Eye shadow fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~800K1.13×
02Hamburg~80K1.10×
03Berlin~100K1.06×
04Niedersachsen~300K1.02×
05Bayern~500K1.01×
06Baden-Württemberg~400K1.00×
07Rheinland-Pfalz~200K1.00×
08Sachsen~200K1.00×
09Schleswig-Holstein~100K0.99×
10Bremen~30K0.99×
11Saarland~40K0.98×
12Hessen~200K0.97×
13Thüringen~80K0.97×
14Brandenburg~90K0.96×
15Sachsen-Anhalt~80K0.95×
16Mecklenburg-Vorpommern~60K0.93×
Fig. 06

Affinity by region

Affinity by region — Eye shadow, Germany
0.93×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eye shadow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eye shadow audience
#·InterestCategoryAffinity×
01Lip glossBeauty & Wellness12.69×
02MoisturizerHome & Garden11.67×
03ConcealerBeauty & Wellness10.91×
04Foundation (cosmetics)Beauty & Wellness10.71×
05Makeup brushBeauty & Wellness10.53×
06Charlotte TilburyBeauty & Wellness9.72×
07Makeup &hairBeauty & Wellness8.55×
08Eye linerBeauty & Wellness8.50×
09Long LashesBeauty & Wellness8.43×
10LipstickBeauty & Wellness8.19×
11BB creamBeauty & Wellness8.19×
12LipBeauty & Wellness7.99×
13MascaraBeauty & Wellness7.06×
14Face powderBeauty & Wellness6.85×
15Eyelash extensionsBeauty & Wellness6.67×
16EyebrowBeauty & Wellness6.27×
17Nail salonBeauty & Wellness5.77×
18EyelashBeauty & Wellness5.59×
19Harry PotterMovies & TV2.07×
20FoodFood & Beverages1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eye shadow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eye shadow audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL3.13×
IndividualismJOY2.13×
Design AffinityPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eye shadow audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.37×
PatriotismCONSERVATISM0.46×
Risk AppetiteTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eye shadow have in Germany?

Eye shadow has an estimated audience of 3,127,741 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Eye shadow fans?

80.1% of Eye shadow fans are female, 19.9% are male, with an average age of 36.0 years.

03

Which brands do Eye shadow fans like most?

Eye shadow fans show strongest brand affinity for Lip gloss (12.69×), Moisturizer (11.67×), and Foundation (cosmetics) (10.71×) over the country average.

04

Where do Eye shadow fans live in Germany?

Eye shadow fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Eye shadow fans also like?

Beyond Eye shadow itself, the audience over-indexes on Moisturizer (11.67×), Foundation (cosmetics) (10.71×), Makeup brush (10.53×), and Concealer (10.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Germany

See Eye shadow audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Eye shadow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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