A data profile of the people who buy, follow and care about Eye shadow in France — modelled from more than twelve digital signal sources. Eye shadow has an estimated audience of 2,349,186 people in France.
The average Eye shadow fan in France is 35.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Long Lashes, Face powder, Eyelash extensions, with strongest over-indexing on Long Lashes (13.26× the country average).
Demographically, the Eye shadow audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Extroversion, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Eye shadow fan in France is more female, around 35.6 years old, with strong Extroversion tendencies and a notable affinity for Long Lashes.
The key figures that characterise the Eye shadow profile in France.
75.8% are female, 24.2% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 35.6 |
| Estimated audience size | 2,349,186 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Eye shadow audience comes from France.
| Country | Share |
|---|---|
| Japan | 17.2% |
| China | 11.7% |
| United States | 11.7% |
Where the Eye shadow audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~600K | 1.48× | |
| 02 | Corsica | ~10K | 1.03× | |
| 03 | Hauts-de-France | ~200K | 1.02× | |
| 04 | Grand Est | ~200K | 1.02× | |
| 05 | Provence-Alpes-Côte d'Azur | ~200K | 1.01× | |
| 06 | Auvergne-Rhône-Alpes | ~300K | 1.00× | |
| 07 | Occitanie | ~200K | 0.98× | |
| 08 | Centre-Val de Loire | ~90K | 0.97× | |
| 09 | Normandy | ~100K | 0.96× | |
| 10 | Nouvelle-Aquitaine | ~200K | 0.95× | |
| 11 | Bourgogne-Franche-Comté | ~90K | 0.94× | |
| 12 | Pays de la Loire | ~100K | 0.93× | |
| 13 | Brittany | ~100K | 0.92× |
The strongest cross-interests of the Eye shadow audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Face powder | Beauty & Wellness | 14.61× | ||
| 02 | Long Lashes | Beauty & Wellness | 13.26× | ||
| 03 | Lip balm | Beauty & Wellness | 13.18× | ||
| 04 | Cleanser | Beauty & Wellness | 13.05× | ||
| 05 | BB cream | Beauty & Wellness | 12.88× | ||
| 06 | Lip gloss | Beauty & Wellness | 11.94× | ||
| 07 | Foundation (cosmetics) | Beauty & Wellness | 11.34× | ||
| 08 | Concealer | Beauty & Wellness | 10.35× | ||
| 09 | Eyelash extensions | Beauty & Wellness | 9.52× | ||
| 10 | Microblade technology | Business & Career | 9.32× | ||
| 11 | Eye liner | Beauty & Wellness | 9.05× | ||
| 12 | Mascara | Beauty & Wellness | 8.73× | ||
| 13 | Microblading | Beauty & Wellness | 8.68× | ||
| 14 | Makeup brush | Beauty & Wellness | 8.31× | ||
| 15 | Lip | Beauty & Wellness | 8.11× | ||
| 16 | Hair dryer | Beauty & Wellness | 7.30× | ||
| 17 | Eyebrow | Beauty & Wellness | 6.92× | ||
| 18 | Artificial nails | Beauty & Wellness | 6.90× | ||
| 19 | Natural skin care | Beauty & Wellness | 6.86× | ||
| 20 | Skin care | Beauty & Wellness | 5.28× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.82× | |
| Design Affinity | PREMIUM | 1.74× | |
| Price Sensitivity | PREMIUM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Need for Security | CONSERVATISM | 0.56× | |
| Spirituality | BALANCE | 0.84× |
Eye shadow has an estimated audience of 2,349,186 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
75.8% of Eye shadow fans are female, 24.2% are male, with an average age of 35.6 years.
Eye shadow fans show strongest brand affinity for Long Lashes (13.26×), Face powder (14.61×), and Eyelash extensions (9.52×) over the country average.
Eye shadow fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Eye shadow itself, the audience over-indexes on Face powder (14.61×), Eyelash extensions (9.52×), Lip gloss (11.94×), and Foundation (cosmetics) (11.34×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Eye shadow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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