Rascasse Audience Intelligence

Eye shadow Audience in United States

A data profile of the people who buy, follow and care about Eye shadow in United States — modelled from more than twelve digital signal sources. Eye shadow has an estimated audience of 13,493,135 people in United States.

#12among Cosmetics in United States#1760among Topic in United States#70in Beauty & Wellness

The average Eye shadow fan in United States is 32.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Natural skin care, Eyelash extensions, ULTA Beauty, with strongest over-indexing on Natural skin care (5.95× the country average).

Demographically, the Eye shadow audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eye shadow fan in United States is more female, around 32.6 years old, with strong Extroversion tendencies and a notable affinity for Natural skin care.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eye shadow profile in United States.

Audience size
13.5M
in United States
Gender
85.8%♀
14.2% male
Age
32.6
average years
Country rank
#2626
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eye shadow fans

85.8% are female, 14.2% are male, average age 32.6.

Fig. 02

Gender split

85.8%
Female
14.2%
Male
Demographic split for Eye shadow audience in United States
MetricValue
Female85.8%
Male14.2%
Average age32.6
Estimated audience size13,493,135
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Eye shadow audience in United States
Age bracketShare%
16-1937%
20-2923%
30-3916%
40-4914%
50+10%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Eye shadow audience comes from United States.

Worldwide audience distribution share by country for Eye shadow
CountryShare
Japan17.2%
China11.7%
United States11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eye shadow audience in United States is strongest.

Fig. 05

Top regions by affinity

Eye shadow fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.33×
02Texas~1.5M1.19×
03Washington~300K1.16×
04Virginia~400K1.15×
05Utah~100K1.15×
06Oregon~200K1.10×
07West Virginia~70K1.10×
08Nevada~100K1.09×
09Georgia~400K1.08×
10Kentucky~200K1.08×
11Oklahoma~200K1.08×
12New York~800K1.07×
13Arkansas~100K1.06×
14Illinois~500K1.05×
15Minnesota~200K1.05×
16Louisiana~200K1.05×
17Arizona~300K1.04×
18Maryland~200K1.04×
19Kansas~100K1.04×
20Indiana~300K1.03×
21Missouri~200K1.02×
22Alabama~200K1.02×
23Mississippi~100K1.02×
24Pennsylvania~500K1.01×
25New Mexico~70K1.01×
26Hawaii~60K1.01×
27North Carolina~400K1.00×
28Alaska~30K1.00×
29New Jersey~300K0.99×
30Tennessee~300K0.99×
31Massachusetts~300K0.98×
32South Carolina~200K0.98×
33Nebraska~70K0.98×
34Connecticut~100K0.97×
35Michigan~300K0.96×
36Idaho~60K0.96×
37Florida~900K0.95×
38Colorado~200K0.95×
39Wisconsin~200K0.95×
40Iowa~100K0.95×
41South Dakota~30K0.95×
42North Dakota~30K0.93×
43Ohio~400K0.92×
44Delaware~30K0.92×
45New Hampshire~50K0.89×
46Maine~40K0.89×
47Rhode Island~40K0.88×
48Vermont~20K0.88×
49Montana~30K0.86×
50Washington, District of Columbia~30K0.85×
Fig. 06

Affinity by region

Affinity by region — Eye shadow, United States
0.85×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eye shadow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eye shadow audience
#·InterestCategoryAffinity×
01Makeup brushBeauty & Wellness6.76×
02Rhianna (singer)Music & Radio6.75×
03Lip glossBeauty & Wellness6.26×
04Natural skin careBeauty & Wellness5.95×
05Eyelash extensionsBeauty & Wellness5.71×
06Foundation (cosmetics)Beauty & Wellness5.52×
07MascaraBeauty & Wellness4.99×
08EyelashBeauty & Wellness4.50×
09Nail polishBeauty & Wellness4.46×
10Nail salonBeauty & Wellness4.33×
11Anti-aging creamBeauty & Wellness4.21×
12EyebrowBeauty & Wellness4.03×
13Hair ExtensionsBeauty & Wellness3.95×
14ManicureBeauty & Wellness3.92×
15ULTA BeautyBeauty & Wellness3.87×
16Fashion NovaShopping3.23×
17SephoraShopping2.73×
18Skin careBeauty & Wellness2.70×
19Hair productsBeauty & Wellness2.28×
20ShoesFashion & Accessoires1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eye shadow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eye shadow audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.84×
CreativityOPEN1.39×
Design AffinityPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eye shadow audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.35×
Career OrientationPOWER0.53×
Need for SecurityCONSERVATISM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eye shadow have in United States?

Eye shadow has an estimated audience of 13,493,135 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Eye shadow fans?

85.8% of Eye shadow fans are female, 14.2% are male, with an average age of 32.6 years.

03

Which brands do Eye shadow fans like most?

Eye shadow fans show strongest brand affinity for Natural skin care (5.95×), Eyelash extensions (5.71×), and ULTA Beauty (3.87×) over the country average.

04

Where do Eye shadow fans live in United States?

Eye shadow fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Eye shadow fans also like?

Beyond Eye shadow itself, the audience over-indexes on Eyelash extensions (5.71×), ULTA Beauty (3.87×), Eyelash (4.5×), and Rhianna (singer) (6.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Eye shadow audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Eye shadow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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