Eye shadow Audience in United States

Eye shadow logo

Eye shadow has an estimated audience of 13,493,135 people in United States. 85.8% are female, 14.2% are male, average age 32.6. Top regions: California, Texas, Florida. Top brand affinities: Natural skin care, Eyelash extensions, ULTA Beauty, Eyelash, Rhianna (singer).

The average Eye shadow fan in United States is 32.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural skin care, Eyelash extensions, ULTA Beauty, with strongest over-indexing on Natural skin care (5.95× the country average). Demographically, the Eye shadow audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Eye shadow fans

Demographic split for Eye shadow audience in United States
MetricValue
Female85.8%
Male14.2%
Average age32.6
Estimated audience size13,493,135

Audience persona

The typical Eye shadow fan in United States is more female, around 32.6 years old, with strong Design Affinity tendencies and a notable affinity for Natural skin care.

Top regions in United States

Top regions ranked by reach for Eye shadow in United States
RegionReachAffinity
California2,049,8461.38×
Texas1,476,8851.27×
Florida890,6480.97×
New York854,9041.13×
Illinois492,4051.1×
Pennsylvania467,5661.03×
Georgia464,6691.12×
North Carolina425,0911.05×
Virginia417,4731.27×
Ohio397,4460.96×
New Jersey356,5171.04×
Michigan338,8860.96×
Washington324,9471.2×
Arizona295,5081.07×
Tennessee278,7311.03×
Massachusetts267,3131.01×
Indiana252,5281.02×
Maryland243,2171.05×
Missouri228,9031.05×
South Carolina208,4301.03×
Colorado202,5250.95×
Minnesota200,2691.04×
Alabama199,4381.06×
Wisconsin189,9290.94×
Kentucky180,2421.07×
Louisiana176,9151.02×
Oregon176,5291.14×
Oklahoma164,7231.1×
Nevada145,4191.11×
Utah136,0991.13×
Connecticut134,7741×
Arkansas115,9131.04×
Kansas112,2391.06×
Mississippi107,6430.97×
Iowa102,7160.92×
New Mexico67,5421×
Nebraska66,2670.98×
West Virginia65,6381.04×
Idaho59,6810.88×
Hawaii58,7931.01×
New Hampshire44,0990.83×
Maine40,9510.85×
Rhode Island33,7450.79×
Washington, District of Columbia31,8630.79×
Delaware30,2190.81×
Montana27,2330.73×
South Dakota26,0130.83×
Alaska25,8650.9×
North Dakota23,0760.83×
Vermont18,1750.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eye shadow audience
BrandAffinityCategory
Natural skin care5.95×Beauty & Wellness
Eyelash extensions5.71×Beauty & Wellness
ULTA Beauty3.87×Beauty & Wellness
Eyelash4.5×Beauty & Wellness
Rhianna (singer)6.75×Music & Radio
Makeup brush6.76×Beauty & Wellness
Hair products2.28×Beauty & Wellness
Hair Extensions3.95×Beauty & Wellness
Shoes1.97×Fashion & Accessoires
Lip gloss6.26×Beauty & Wellness
Sephora2.73×Shopping
Mascara4.99×Beauty & Wellness
Nail polish4.46×Beauty & Wellness
Skin care2.7×Beauty & Wellness
Anti-aging cream4.21×Beauty & Wellness
Fashion Nova3.23×Shopping
Eyebrow4.03×Beauty & Wellness
Foundation (cosmetics)5.52×Beauty & Wellness
Euphoria1.62×Movies & TV
Manicure3.92×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eye shadow audience
TraitClusterScore
Design AffinityPREMIUM1.37
SustainabilityBALANCE1.31
CreativityOPEN1.28
Pet OwnershipJOY1.24
Price SensitivityPREMIUM1.23
Luxury OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Eye shadow
CountryShare
Japan17.2%
China11.7%
United States11.7%

See Eye shadow audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Eye shadow have in United States?

Eye shadow has an estimated audience of 13,493,135 people in United States, concentrated in California and Texas.

What is the gender split and age of Eye shadow fans?

85.8% of Eye shadow fans are female, 14.2% are male, with an average age of 32.6 years.

Which brands do Eye shadow fans like most?

Eye shadow fans show strongest brand affinity for Natural skin care (5.95×), Eyelash extensions (5.71×), and ULTA Beauty (3.87×) over the country average.

Where do Eye shadow fans live in United States?

Eye shadow fans in United States are most concentrated in California (reach 2,049,846), Texas (reach 1,476,885), and Florida (reach 890,648). These three regions account for the largest share of the active audience.

What other brands do Eye shadow fans also like?

Beyond Eye shadow itself, the audience over-indexes on Eyelash extensions (5.71×), ULTA Beauty (3.87×), Eyelash (4.5×), and Rhianna (singer) (6.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eye shadow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.