Rascasse Audience Intelligence

Foundation (cosmetics) Audience in United States

A data profile of the people who buy, follow and care about Foundation (cosmetics) in United States — modelled from more than twelve digital signal sources. Foundation (cosmetics) has an estimated audience of 11,515,015 people in United States.

#14among Cosmetics in United States#2036among Topic in United States#81in Beauty & Wellness

The average Foundation (cosmetics) fan in United States is 34.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include BB cream, Moisturizer, CVS Pharmacy, with strongest over-indexing on BB cream (30.43× the country average).

Demographically, the Foundation (cosmetics) audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Foundation (cosmetics) fan in United States is more female, around 34.4 years old, with strong Indulgence tendencies and a notable affinity for BB cream.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Foundation (cosmetics) profile in United States.

Audience size
11.5M
in United States
Gender
85.8%♀
14.2% male
Age
34.4
average years
Country rank
#3109
Topic in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Foundation (cosmetics) fans

85.8% are female, 14.2% are male, average age 34.4.

Fig. 02

Gender split

85.8%
Female
14.2%
Male
Demographic split for Foundation (cosmetics) audience in United States
MetricValue
Female85.8%
Male14.2%
Average age34.4
Estimated audience size11,515,015
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Foundation (cosmetics) audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3917%
40-4916%
50+13%
Fig. 04

Worldwide distribution

10.4%

of the worldwide Foundation (cosmetics) audience comes from United States.

Worldwide audience distribution share by country for Foundation (cosmetics)
CountryShare
Japan18.0%
China13.2%
United States10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Foundation (cosmetics) audience in United States is strongest.

Fig. 05

Top regions by affinity

Foundation (cosmetics) fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~200K1.41×
02Washington~300K1.39×
03North Carolina~400K1.23×
04California~1.5M1.21×
05Oregon~200K1.17×
06Alaska~30K1.17×
07Arizona~300K1.16×
08Colorado~200K1.15×
09Washington, District of Columbia~40K1.14×
10Texas~1M1.10×
11Virginia~300K1.09×
12Alabama~200K1.09×
13Kansas~100K1.05×
14Maryland~200K1.03×
15Oklahoma~100K1.03×
16Wyoming~20K1.02×
17New York~700K1.01×
18Georgia~400K1.01×
19Idaho~60K1.01×
20New Hampshire~50K1.01×
21Illinois~400K1.00×
22Utah~100K0.99×
23Florida~800K0.98×
24Tennessee~200K0.98×
25Massachusetts~200K0.98×
26Louisiana~100K0.98×
27Connecticut~100K0.98×
28Maine~40K0.98×
29Minnesota~200K0.97×
30Pennsylvania~400K0.96×
31Indiana~200K0.96×
32Arkansas~90K0.96×
33Ohio~300K0.95×
34Nevada~100K0.95×
35New Mexico~50K0.95×
36Michigan~300K0.94×
37Missouri~200K0.93×
38Kentucky~100K0.93×
39Hawaii~50K0.93×
40New Jersey~300K0.92×
41Mississippi~90K0.92×
42Nebraska~50K0.92×
43Montana~30K0.89×
44Delaware~30K0.87×
45South Carolina~100K0.86×
46West Virginia~50K0.86×
47North Dakota~20K0.86×
48Iowa~80K0.85×
49Rhode Island~30K0.83×
50South Dakota~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Foundation (cosmetics), United States
0.81×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Foundation (cosmetics) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Foundation (cosmetics) audience
#·InterestCategoryAffinity×
01BB creamBeauty & Wellness30.43×
02EucerinBeauty & Wellness20.87×
03AvèneBeauty & Wellness19.17×
04Face powderBeauty & Wellness10.07×
05CC creamBeauty & Wellness10.03×
06ConcealerBeauty & Wellness8.81×
07Kendall JennerFashion & Accessoires8.13×
08MascaraBeauty & Wellness7.63×
09MoisturizerHome & Garden7.54×
10Natural foodsFood & Beverages7.23×
11Eye linerBeauty & Wellness6.42×
12CVS PharmacyShopping5.76×
13ULTA BeautyBeauty & Wellness5.29×
14PedicureBeauty & Wellness5.02×
15Eyelash extensionsBeauty & Wellness4.65×
16Anti-aging creamBeauty & Wellness4.55×
17WalgreensShopping4.50×
18Personal careHealth3.39×
19TikTokInternet & Social Media2.72×
20Target CorporationShopping2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Foundation (cosmetics) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Foundation (cosmetics) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.02×
Price SensitivityPREMIUM1.91×
ExtroversionTHRILL1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Foundation (cosmetics) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.49×
TraditionCONSERVATISM0.75×
Risk AppetiteTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Foundation (cosmetics) have in United States?

Foundation (cosmetics) has an estimated audience of 11,515,015 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Foundation (cosmetics) fans?

85.8% of Foundation (cosmetics) fans are female, 14.2% are male, with an average age of 34.4 years.

03

Which brands do Foundation (cosmetics) fans like most?

Foundation (cosmetics) fans show strongest brand affinity for BB cream (30.43×), Moisturizer (7.54×), and CVS Pharmacy (5.76×) over the country average.

04

Where do Foundation (cosmetics) fans live in United States?

Foundation (cosmetics) fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Foundation (cosmetics) fans also like?

Beyond Foundation (cosmetics) itself, the audience over-indexes on Moisturizer (7.54×), CVS Pharmacy (5.76×), Walgreens (4.5×), and ULTA Beauty (5.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Foundation (cosmetics) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Foundation (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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