Foundation (cosmetics) Audience in United States

Foundation (cosmetics) has an estimated audience of 11,515,015 people in United States. 85.8% are female, 14.2% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Capital One, Kia Sportage, BB cream.

The average Foundation (cosmetics) fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (10.33× the country average). Demographically, the Foundation (cosmetics) audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Foundation (cosmetics) fans

Demographic split for Foundation (cosmetics) audience in United States
MetricValue
Female85.8%
Male14.2%
Average age34.4
Estimated audience size11,515,015

Audience persona

The typical Foundation (cosmetics) fan in United States is more female, around 34.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Foundation (cosmetics) in United States
RegionReachAffinity
California1,645,7901.3×
Texas1,180,8171.19×
Florida782,0791×
New York694,3001.08×
North Carolina409,3091.18×
Illinois402,9331.05×
Pennsylvania380,6720.98×
Georgia375,1041.06×
Ohio337,0340.95×
Virginia323,8211.15×
Washington306,1351.33×
Michigan291,1800.97×
Arizona282,5671.2×
New Jersey279,7010.96×
Massachusetts232,1031.02×
Tennessee226,9910.98×
Wisconsin219,8731.27×
Colorado211,4651.17×
Indiana210,6221×
Maryland204,3441.03×
Alabama178,1111.11×
Missouri176,2510.95×
Minnesota160,3700.97×
South Carolina153,2540.88×
Oregon152,7841.16×
Louisiana144,9290.98×
Kentucky135,4930.94×
Oklahoma135,0671.06×
Connecticut115,8851×
Nevada107,1880.96×
Utah104,1691.01×
Kansas96,2081.06×
Arkansas91,4050.96×
Mississippi85,6160.9×
Iowa78,6420.83×
Idaho55,4420.96×
New Mexico53,7520.93×
Nebraska52,7600.91×
Hawaii45,3220.92×
New Hampshire45,0790.99×
West Virginia44,8060.84×
Washington, District of Columbia39,5741.14×
Maine37,3760.91×
Rhode Island29,2790.8×
Delaware26,6680.84×
Alaska26,3441.07×
Montana25,9820.81×
South Dakota20,7150.78×
North Dakota18,5410.78×
Wyoming16,1370.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Foundation (cosmetics) audience
BrandAffinityCategory
Google Maps10.33×Internet & Social Media
Indeed.com10.26×Business & Career
Capital One9.91×Business & Career
Kia Sportage47.26×Cars & Mobility
BB cream22.67×Beauty & Wellness
Wattpad21.25×Internet & Social Media
Kendra Scott19.22×Fashion & Accessoires
Priyanka Chopra23.02×Movies & TV
Google News9.01×News
Khan Academy12.7×Business & Career
Circle K10.47×Shopping
Dakota Johnson14.13×Movies & TV
DeviantArt10.25×Internet & Social Media
Jollibee14.9×Food & Beverages
Beetlejuice6.5×Movies & TV
Enterprise Rent-A-Car8.01×Cars & Mobility
ICloud11.85×Technology & Electronics
Jessica Simpson18.55×Music & Radio
Diane Keaton7.76×Movies & TV
Apple Store9.71×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Foundation (cosmetics) audience
TraitClusterScore
Price SensitivityPREMIUM1.45
Pet OwnershipJOY1.36
SustainabilityBALANCE1.28
ExtroversionTHRILL1.27
Luxury OrientationPREMIUM1.26
CreativityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Foundation (cosmetics)
CountryShare
Japan18.0%
China13.2%
United States10.4%

See Foundation (cosmetics) audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Foundation (cosmetics) have in United States?

Foundation (cosmetics) has an estimated audience of 11,515,015 people in United States, concentrated in California and Texas.

What is the gender split and age of Foundation (cosmetics) fans?

85.8% of Foundation (cosmetics) fans are female, 14.2% are male, with an average age of 34.4 years.

Which brands do Foundation (cosmetics) fans like most?

Foundation (cosmetics) fans show strongest brand affinity for Google Maps (10.33×), Indeed.com (10.26×), and Capital One (9.91×) over the country average.

Where do Foundation (cosmetics) fans live in United States?

Foundation (cosmetics) fans in United States are most concentrated in California (reach 1,645,790), Texas (reach 1,180,817), and Florida (reach 782,079). These three regions account for the largest share of the active audience.

What other brands do Foundation (cosmetics) fans also like?

Beyond Foundation (cosmetics) itself, the audience over-indexes on Indeed.com (10.26×), Capital One (9.91×), Kia Sportage (47.26×), and BB cream (22.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Foundation (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.