Rascasse Audience Intelligence

Concealer Audience in United States

A data profile of the people who buy, follow and care about Concealer in United States — modelled from more than twelve digital signal sources. Concealer has an estimated audience of 10,715,547 people in United States.

#16among Cosmetics in United States#2156among Topic in United States#86in Beauty & Wellness

The average Concealer fan in United States is 34.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Face powder, Foundation (cosmetics), BB cream, with strongest over-indexing on Face powder (14.12× the country average).

Demographically, the Concealer audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Concealer fan in United States is more female, around 34.7 years old, with strong Extroversion tendencies and a notable affinity for Face powder.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Concealer profile in United States.

Audience size
10.7M
in United States
Gender
83.9%♀
16.1% male
Age
34.7
average years
Country rank
#3343
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Concealer fans

83.9% are female, 16.1% are male, average age 34.7.

Fig. 02

Gender split

83.9%
Female
16.1%
Male
Demographic split for Concealer audience in United States
MetricValue
Female83.9%
Male16.1%
Average age34.7
Estimated audience size10,715,547
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Concealer audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3916%
40-4916%
50+14%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Concealer audience comes from United States.

Worldwide audience distribution share by country for Concealer
CountryShare
Japan19.1%
China17.5%
United States11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Concealer audience in United States is strongest.

Fig. 05

Top regions by affinity

Concealer fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M1.58×
02California~2M1.51×
03Arizona~300K1.21×
04Louisiana~200K1.21×
05Illinois~400K1.18×
06Georgia~400K1.17×
07Nevada~100K1.16×
08New York~700K1.15×
09New Jersey~300K1.15×
10Mississippi~100K1.13×
11Florida~800K1.12×
12Maryland~200K1.12×
13Arkansas~100K1.11×
14Virginia~300K1.10×
15Alabama~200K1.10×
16Oklahoma~100K1.09×
17Kansas~90K1.08×
18New Mexico~60K1.07×
19Washington~200K1.06×
20Kentucky~100K1.05×
21North Carolina~300K1.04×
22Nebraska~60K1.03×
23Connecticut~100K1.02×
24West Virginia~50K1.01×
25Indiana~200K1.00×
26Tennessee~200K0.99×
27Utah~90K0.99×
28Massachusetts~200K0.98×
29Michigan~300K0.97×
30Minnesota~100K0.97×
31Iowa~90K0.97×
32Hawaii~40K0.97×
33Pennsylvania~300K0.96×
34Oregon~100K0.95×
35Missouri~200K0.93×
36South Carolina~100K0.93×
37North Dakota~20K0.93×
38Rhode Island~30K0.91×
39Delaware~30K0.91×
40Idaho~50K0.90×
41Ohio~300K0.88×
42Colorado~100K0.87×
43South Dakota~20K0.86×
44Wisconsin~100K0.85×
45Washington, District of Columbia~30K0.84×
46Alaska~20K0.83×
47New Hampshire~30K0.79×
48Maine~30K0.76×
49Vermont~10K0.74×
50Montana~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Concealer, United States
0.73×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Concealer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Concealer audience
#·InterestCategoryAffinity×
01Face powderBeauty & Wellness14.12×
02BB creamBeauty & Wellness8.94×
03Foundation (cosmetics)Beauty & Wellness8.81×
04Lip balmBeauty & Wellness6.27×
05MascaraBeauty & Wellness4.46×
06MoisturizerHome & Garden3.91×
07Anti-aging creamBeauty & Wellness3.82×
08ULTA BeautyBeauty & Wellness3.72×
09EyelashBeauty & Wellness3.44×
10MarshallsFashion & Accessoires3.04×
11T.J.MaxxShopping2.89×
12Skin careBeauty & Wellness2.76×
13Macy'sShopping2.72×
14SephoraShopping2.64×
15WalgreensShopping2.59×
16Personal careHealth2.43×
17Hair productsBeauty & Wellness2.07×
18ShoesFashion & Accessoires1.97×
19BeautyBeauty & Wellness1.72×
20RestaurantsFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Concealer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Concealer audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.66×
Price SensitivityPREMIUM1.26×
CreativityOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Concealer audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.36×
Risk AppetiteTHRILL0.65×
Career OrientationPOWER0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Concealer have in United States?

Concealer has an estimated audience of 10,715,547 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Concealer fans?

83.9% of Concealer fans are female, 16.1% are male, with an average age of 34.7 years.

03

Which brands do Concealer fans like most?

Concealer fans show strongest brand affinity for Face powder (14.12×), Foundation (cosmetics) (8.81×), and BB cream (8.94×) over the country average.

04

Where do Concealer fans live in United States?

Concealer fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Concealer fans also like?

Beyond Concealer itself, the audience over-indexes on Foundation (cosmetics) (8.81×), BB cream (8.94×), ULTA Beauty (3.72×), and Marshalls (3.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Concealer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Concealer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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