Concealer Audience in United States

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Concealer has an estimated audience of 10,715,547 people in United States. 83.9% are female, 16.1% are male, average age 34.7. Top regions: California, Texas, Florida. Top brand affinities: Face powder, Foundation (cosmetics), BB cream, ULTA Beauty, Marshalls.

The average Concealer fan in United States is 34.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Face powder, Foundation (cosmetics), BB cream, with strongest over-indexing on Face powder (14.12× the country average). Demographically, the Concealer audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Concealer fans

Demographic split for Concealer audience in United States
MetricValue
Female83.9%
Male16.1%
Average age34.7
Estimated audience size10,715,547

Audience persona

The typical Concealer fan in United States is more female, around 34.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Face powder.

Top regions in United States

Top regions ranked by reach for Concealer in United States
RegionReachAffinity
California1,967,1951.67×
Texas1,525,0401.66×
Florida848,7261.17×
New York742,0521.24×
Illinois451,8851.27×
Georgia396,2241.2×
North Carolina349,9941.09×
Pennsylvania342,6290.95×
New Jersey332,1391.22×
Virginia312,1661.2×
Ohio288,2200.87×
Arizona278,3651.27×
Michigan277,1110.99×
Washington241,0931.12×
Tennessee218,6121.02×
Maryland217,8661.18×
Massachusetts207,0730.98×
Indiana191,5250.98×
Alabama162,2171.08×
Louisiana160,6251.16×
Missouri154,5710.89×
Minnesota152,3380.99×
Colorado151,1810.9×
South Carolina150,7040.93×
Kentucky138,8111.03×
Wisconsin136,3540.85×
Oklahoma132,2591.11×
Nevada126,9171.22×
Oregon121,4310.99×
Connecticut108,3191.01×
Arkansas96,6671.09×
Mississippi94,5131.07×
Utah91,7730.96×
Kansas90,0191.07×
Iowa82,9350.94×
New Mexico56,6161.05×
Nebraska53,1970.99×
West Virginia46,2100.93×
Hawaii46,0981×
Idaho45,8630.85×
New Hampshire30,3650.72×
Rhode Island29,8940.88×
Washington, District of Columbia25,4030.79×
Delaware25,2330.85×
Maine24,6110.64×
North Dakota18,6550.85×
South Dakota18,5410.75×
Montana16,4050.55×
Alaska15,2280.66×
Vermont10,1390.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Concealer audience
BrandAffinityCategory
Face powder14.12×Beauty & Wellness
Foundation (cosmetics)8.81×Beauty & Wellness
BB cream8.94×Beauty & Wellness
ULTA Beauty3.72×Beauty & Wellness
Marshalls3.04×Fashion & Accessoires
Macy's2.72×Shopping
Beauty1.72×Beauty & Wellness
Walgreens2.59×Shopping
Shoes1.97×Fashion & Accessoires
Moisturizer3.91×Home & Garden
Skin care2.76×Beauty & Wellness
Sephora2.64×Shopping
Hair products2.07×Beauty & Wellness
Lip balm6.27×Beauty & Wellness
T.J.Maxx2.89×Shopping
Mascara4.46×Beauty & Wellness
Eyelash3.44×Beauty & Wellness
Restaurants1.52×Food & Beverages
Anti-aging cream3.82×Beauty & Wellness
Fashion Nova2.91×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Concealer audience
TraitClusterScore
Price SensitivityPREMIUM1.28
CreativityOPEN1.22
Design AffinityPREMIUM1.21
IndulgenceJOY1.15
Pet OwnershipJOY1.14
SustainabilityBALANCE1.07

Worldwide distribution

Worldwide audience distribution share by country for Concealer
CountryShare
Japan19.1%
China17.5%
United States11.3%

See Concealer audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Concealer have in United States?

Concealer has an estimated audience of 10,715,547 people in United States, concentrated in California and Texas.

What is the gender split and age of Concealer fans?

83.9% of Concealer fans are female, 16.1% are male, with an average age of 34.7 years.

Which brands do Concealer fans like most?

Concealer fans show strongest brand affinity for Face powder (14.12×), Foundation (cosmetics) (8.81×), and BB cream (8.94×) over the country average.

Where do Concealer fans live in United States?

Concealer fans in United States are most concentrated in California (reach 1,967,195), Texas (reach 1,525,040), and Florida (reach 848,726). These three regions account for the largest share of the active audience.

What other brands do Concealer fans also like?

Beyond Concealer itself, the audience over-indexes on Foundation (cosmetics) (8.81×), BB cream (8.94×), ULTA Beauty (3.72×), and Marshalls (3.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Concealer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.