Moisturizer Audience in United States

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Moisturizer has an estimated audience of 27,088,968 people in United States. 82.0% are female, 18.0% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Health And Beauty, Natural skin care, Long hair, Skin care, Foundation (cosmetics).

The average Moisturizer fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Health And Beauty, Natural skin care, Long hair, with strongest over-indexing on Health And Beauty (7.78× the country average). Demographically, the Moisturizer audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Moisturizer fans

Demographic split for Moisturizer audience in United States
MetricValue
Female82.0%
Male18.0%
Average age39.2
Estimated audience size27,088,968

Audience persona

The typical Moisturizer fan in United States is more female, around 39.2 years old, with strong Extroversion tendencies and a notable affinity for Health And Beauty.

Top regions in United States

Top regions ranked by reach for Moisturizer in United States
RegionReachAffinity
California4,491,2321.51×
Texas3,566,4161.53×
Florida2,317,1271.26×
New York2,056,4491.36×
Illinois1,078,9001.2×
Georgia1,032,1391.24×
Pennsylvania926,5411.02×
New Jersey910,4451.32×
North Carolina904,0591.11×
Ohio761,4040.91×
Virginia729,9501.11×
Michigan691,7980.98×
Washington593,9941.09×
Arizona587,7631.06×
Massachusetts584,6841.1×
Tennessee549,7561.01×
Maryland537,1761.15×
Indiana462,6420.93×
Louisiana422,9261.21×
South Carolina416,5651.02×
Missouri408,8730.94×
Alabama381,6411.01×
Minnesota365,6740.94×
Colorado357,4620.84×
Wisconsin347,6470.85×
Kentucky339,7791×
Oklahoma324,8101.08×
Nevada309,0731.18×
Oregon308,4750.99×
Connecticut285,3421.05×
Mississippi254,5151.14×
Arkansas247,3881.11×
Utah220,1320.91×
Kansas219,1901.03×
Iowa199,1070.89×
Hawaii145,1661.25×
New Mexico132,0800.97×
Nebraska129,3540.95×
Idaho106,6350.78×
West Virginia104,8810.83×
New Hampshire80,5980.76×
Rhode Island77,5460.9×
Washington, District of Columbia73,7590.91×
Delaware72,4640.97×
Maine67,1100.69×
Montana46,6940.62×
South Dakota45,4830.73×
North Dakota42,2180.76×
Alaska40,5260.7×
Vermont27,0820.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moisturizer audience
BrandAffinityCategory
Health And Beauty7.78×Beauty & Wellness
Natural skin care6.22×Beauty & Wellness
Long hair5.79×Beauty & Wellness
Skin care3.87×Beauty & Wellness
Foundation (cosmetics)7.54×Beauty & Wellness
Beauty & Fashion6.52×Beauty & Wellness
Makeup Tutorials5.44×Beauty & Wellness
Manicure & Pedicure9.01×Beauty & Wellness
Hair conditioner5.3×Beauty & Wellness
Walgreens3.12×Shopping
Makeup &hair6.88×Beauty & Wellness
Beauty Makeup6.56×Beauty & Wellness
Eyelash extensions5.13×Beauty & Wellness
Healthy habits3.98×Health
ULTA Beauty3.73×Beauty & Wellness
Sephora3.07×Shopping
Dollar Tree2.83×Shopping
Makeup brush6.62×Beauty & Wellness
Eye liner5.67×Beauty & Wellness
Anti-aging cream4.67×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moisturizer audience
TraitClusterScore
ExtroversionTHRILL1.39
Price SensitivityPREMIUM1.35
IndulgenceJOY1.26
MindfulnessBALANCE1.22
SustainabilityBALANCE1.18
CreativityOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Moisturizer
CountryShare
United States17.3%
Japan12.7%
China9.9%

See Moisturizer audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Moisturizer have in United States?

Moisturizer has an estimated audience of 27,088,968 people in United States, concentrated in California and Texas.

What is the gender split and age of Moisturizer fans?

82.0% of Moisturizer fans are female, 18.0% are male, with an average age of 39.2 years.

Which brands do Moisturizer fans like most?

Moisturizer fans show strongest brand affinity for Health And Beauty (7.78×), Natural skin care (6.22×), and Long hair (5.79×) over the country average.

Where do Moisturizer fans live in United States?

Moisturizer fans in United States are most concentrated in California (reach 4,491,232), Texas (reach 3,566,416), and Florida (reach 2,317,127). These three regions account for the largest share of the active audience.

What other brands do Moisturizer fans also like?

Beyond Moisturizer itself, the audience over-indexes on Natural skin care (6.22×), Long hair (5.79×), Skin care (3.87×), and Foundation (cosmetics) (7.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moisturizer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.