Rascasse Audience Intelligence

Healthy habits Audience in United States

A data profile of the people who buy, follow and care about Healthy habits in United States — modelled from more than twelve digital signal sources. Healthy habits has an estimated audience of 32,310,038 people in United States.

#574among Topic in United States#29in Health

The average Healthy habits fan in United States is 34.2 years old, more female, and lives primarily in South Carolina.

The audience is concentrated in South Carolina, California, Florida.

Top brand affinities include QVC, Discount stores, Pinterest, with strongest over-indexing on QVC (8.98× the country average).

Demographically, the Healthy habits audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Healthy habits fan in United States is more female, around 34.2 years old, with strong Convenience Orientation tendencies and a notable affinity for QVC.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Healthy habits profile in United States.

Audience size
32.3M
in United States
Gender
63.4%♀
36.6% male
Age
34.2
average years
Country rank
#822
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Healthy habits fans

63.4% are female, 36.6% are male, average age 34.2.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Healthy habits audience in United States
MetricValue
Female63.4%
Male36.6%
Average age34.2
Estimated audience size32,310,038
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Healthy habits audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3919%
40-4916%
50+11%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Healthy habits audience comes from United States.

Worldwide audience distribution share by country for Healthy habits
CountryShare
United States22.8%
Japan10.3%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Healthy habits audience in United States is strongest.

Fig. 05

Top regions by affinity

Healthy habits fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~3.5M7.04×
02Iowa~1M4.25×
03Missouri~2M3.52×
04Idaho~500K2.93×
05Arizona~1M1.79×
06West Virginia~200K1.58×
07North Carolina~1M1.14×
08Mississippi~300K1.06×
09Michigan~900K1.02×
10Virginia~700K0.94×
11Illinois~1M0.91×
12Alaska~60K0.89×
13North Dakota~60K0.89×
14Vermont~50K0.89×
15Florida~2M0.87×
16Hawaii~100K0.87×
17Montana~80K0.86×
18South Dakota~60K0.86×
19Delaware~80K0.84×
20Utah~200K0.82×
21California~3M0.81×
22Rhode Island~80K0.81×
23Nebraska~100K0.79×
24New Hampshire~100K0.79×
25Maine~90K0.79×
26Washington, District of Columbia~80K0.79×
27Massachusetts~500K0.77×
28New Mexico~100K0.77×
29Georgia~800K0.76×
30Arkansas~200K0.76×
31Indiana~400K0.74×
32Connecticut~200K0.74×
33Kansas~200K0.74×
34Kentucky~300K0.72×
35Maryland~400K0.71×
36Oregon~300K0.71×
37Oklahoma~300K0.71×
38Nevada~200K0.71×
39New York~1M0.69×
40Pennsylvania~800K0.69×
41Wisconsin~300K0.69×
42New Jersey~600K0.67×
43Colorado~300K0.67×
44Alabama~300K0.67×
45Texas~2M0.66×
46Minnesota~300K0.66×
47Louisiana~300K0.66×
48Washington~400K0.64×
49Ohio~600K0.61×
50Tennessee~400K0.60×
Fig. 06

Affinity by region

Affinity by region — Healthy habits, United States
0.60×1.00×7.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Healthy habits audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Healthy habits audience
#·InterestCategoryAffinity×
01QVCMovies & TV8.98×
02Weather forecastingHome & Garden6.37×
03Red wineFood & Beverages5.29×
04Discount storesShopping4.92×
05Renewable energyBusiness & Career4.14×
06Sustainable energyHome & Garden3.99×
07MoisturizerHome & Garden3.98×
08FedExBusiness & Career3.39×
09PhilanthropyArts & Culture3.19×
10Mortgage loansBusiness & Career3.13×
11Shopping mallsShopping3.13×
12PinterestInternet & Social Media2.99×
13Self-loveHealth2.87×
14Organic foodFood & Beverages2.75×
15Planet FitnessSports2.43×
16TikTokInternet & Social Media2.29×
17AirbnbTravel & Leisure2.18×
18Trader Joe'sShopping2.12×
19FurnitureHome & Garden2.04×
20Physical fitnessSports1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Healthy habits audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Healthy habits audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.55×
Family OrientationCONSERVATISM2.37×
Price SensitivityPREMIUM2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Healthy habits audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
ExtroversionTHRILL0.84×
TraditionCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Healthy habits have in United States?

Healthy habits has an estimated audience of 32,310,038 people in United States, concentrated in South Carolina and California.

02

What is the gender split and age of Healthy habits fans?

63.4% of Healthy habits fans are female, 36.6% are male, with an average age of 34.2 years.

03

Which brands do Healthy habits fans like most?

Healthy habits fans show strongest brand affinity for QVC (8.98×), Discount stores (4.92×), and Pinterest (2.99×) over the country average.

04

Where do Healthy habits fans live in United States?

Healthy habits fans in United States are most concentrated in South Carolina (reach ~3.5M), California (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Healthy habits fans also like?

Beyond Healthy habits itself, the audience over-indexes on Discount stores (4.92×), Pinterest (2.99×), Weather forecasting (6.37×), and Mortgage loans (3.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Healthy habits audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Healthy habits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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