Healthy habits Audience in United States

Healthy habits has an estimated audience of 32,310,038 people in United States. 63.4% are female, 36.6% are male, average age 34.2. Top regions: California, South Carolina, Missouri. Top brand affinities: PSV Eindhoven, Back to the Future, Feyenoord, Deutsche Eishockey Liga, Metaphysics.

The average Healthy habits fan in United States is 34.2 years old, more female, and lives primarily in California. The audience is concentrated in California, South Carolina, Missouri. Top brand affinities include PSV Eindhoven, Back to the Future, Feyenoord, with strongest over-indexing on PSV Eindhoven (79.08× the country average). Demographically, the Healthy habits audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Healthy habits fans

Demographic split for Healthy habits audience in United States
MetricValue
Female63.4%
Male36.6%
Average age34.2
Estimated audience size32,310,038

Audience persona

The typical Healthy habits fan in United States is more female, around 34.2 years old, with strong Design Affinity tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Healthy habits in United States
RegionReachAffinity
California3,244,6370.91×
South Carolina2,594,2465.34×
Missouri2,054,8623.95×
Florida1,909,0580.87×
Texas1,791,3980.64×
Arizona1,283,9041.95×
New York1,240,0710.69×
North Carolina1,192,1381.23×
Iowa1,082,2884.07×
Illinois975,7990.91×
Michigan928,5311.1×
Virginia819,5161.04×
Pennsylvania785,4660.72×
Georgia772,4680.78×
Idaho631,0603.89×
Ohio604,5890.61×
New Jersey511,0930.62×
Massachusetts478,8880.75×
Washington397,7790.61×
Indiana395,1470.67×
Tennessee361,8610.56×
Maryland353,5800.64×
Colorado344,1190.68×
West Virginia299,8471.99×
Wisconsin299,3290.62×
Minnesota260,4000.56×
Alabama258,6610.57×
Oregon236,8240.64×
Utah226,2850.78×
Kentucky216,6680.53×
Oklahoma205,4800.57×
Connecticut204,1090.63×
Louisiana202,7760.49×
Nevada187,8180.6×
Mississippi180,1980.68×
Kansas145,9930.57×
Arkansas145,0770.54×
Hawaii104,5730.75×
Nebraska103,1480.64×
New Mexico85,8190.53×
Washington, District of Columbia64,5740.66×
Delaware59,6220.67×
New Hampshire59,3720.47×
Montana58,6400.65×
Maine57,2960.5×
Rhode Island48,0830.47×
Alaska37,1130.54×
South Dakota35,9250.48×
North Dakota34,9790.53×
Vermont34,5600.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Healthy habits audience
BrandAffinityCategory
PSV Eindhoven79.08×Sports
Back to the Future13.89×Movies & TV
Feyenoord37.88×Sports
Deutsche Eishockey Liga32.27×Sports
Metaphysics3.53×Business & Career
Lace wig3.44×Beauty & Wellness
Planet Fitness2.34×Sports
Long hair3.84×Beauty & Wellness
TikTok1.66×Internet & Social Media
Do it yourself (DIY)1.79×Home & Garden
Funko5.73×Kids & Family
Clarinet4.79×Music & Radio
FC Bayern Munich3.5×Sports
Hiking trails4.7×Sports
Bass guitar2.5×Music & Radio
Food storage5.7×Home & Garden
Fly fishing3.32×Sports
Livemusic2.53×Music & Radio
Hair straightening3×Beauty & Wellness
Saxophone4.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Healthy habits audience
TraitClusterScore
Design AffinityPREMIUM1.81
LGBTQ+ IdentityOPEN1.78
SustainabilityBALANCE1.42
MindfulnessBALANCE1.39
Family OrientationCONSERVATISM1.39
Luxury OrientationPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Healthy habits
CountryShare
United States22.8%
Japan10.3%
Germany6.3%

See Healthy habits audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Healthy habits have in United States?

Healthy habits has an estimated audience of 32,310,038 people in United States, concentrated in California and South Carolina.

What is the gender split and age of Healthy habits fans?

63.4% of Healthy habits fans are female, 36.6% are male, with an average age of 34.2 years.

Which brands do Healthy habits fans like most?

Healthy habits fans show strongest brand affinity for PSV Eindhoven (79.08×), Back to the Future (13.89×), and Feyenoord (37.88×) over the country average.

Where do Healthy habits fans live in United States?

Healthy habits fans in United States are most concentrated in California (reach 3,244,637), South Carolina (reach 2,594,246), and Missouri (reach 2,054,862). These three regions account for the largest share of the active audience.

What other brands do Healthy habits fans also like?

Beyond Healthy habits itself, the audience over-indexes on Back to the Future (13.89×), Feyenoord (37.88×), Deutsche Eishockey Liga (32.27×), and Metaphysics (3.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Healthy habits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.