A data profile of the people who buy, follow and care about Healthy habits in India — modelled from more than twelve digital signal sources. Healthy habits has an estimated audience of 4,151,019 people in India.
Healthy habits has an estimated audience of 4,151,019 people in India. 55.4% are female, 44.6% are male, average age 29.1. Top brand affinities: BTS, Nutrient, Superman, Skirt, Embroidery.
Top brand affinities include BTS, Nutrient, Superman, with strongest over-indexing on BTS (3.83× the country average).
Demographically, the Healthy habits audience skews more female with an average age of 29.1, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Healthy habits fan in India is more female, around 29.1 years old, with strong Community Orientation tendencies and a notable affinity for BTS.
The key figures that characterise the Healthy habits profile in India.
55.4% are female, 44.6% are male, average age 29.1.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 29.1 |
| Estimated audience size | 4,151,019 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 32% | |
| 30-39 | 12% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Healthy habits audience comes from India.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 10.3% |
| Germany | 6.3% |
The strongest cross-interests of the Healthy habits audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BTS | Music & Radio | 3.83× | ||
| 02 | Self-love | Health | 2.79× | ||
| 03 | Fashion show | Fashion & Accessoires | 2.66× | ||
| 04 | Nutrient | Food & Beverages | 2.46× | ||
| 05 | Skirt | Fashion & Accessoires | 2.44× | ||
| 06 | Embroidery | Home & Garden | 2.31× | ||
| 07 | Party dress | Fashion & Accessoires | 2.11× | ||
| 08 | Alia Bhatt | Movies & TV | 2.05× | ||
| 09 | Wedding invitation | Home & Garden | 2.03× | ||
| 10 | Earring | Fashion & Accessoires | 2.00× | ||
| 11 | Engagement ring | Fashion & Accessoires | 2.00× | ||
| 12 | Ranveer Singh | Movies & TV | 1.92× | ||
| 13 | Amitabh Bachchan | Movies & TV | 1.90× | ||
| 14 | NDTV | Movies & TV | 1.84× | ||
| 15 | Gemstone | Fashion & Accessoires | 1.84× | ||
| 16 | Cash on delivery | Business & Career | 1.83× | ||
| 17 | Pakistan | Travel & Leisure | 1.67× | ||
| 18 | Pakistan national cricket team | Sports | 1.67× | ||
| 19 | Chennai | Travel & Leisure | 1.64× | ||
| 20 | Superman | Movies & TV | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.81× | |
| Indulgence | JOY | 1.81× | |
| Early Adopter Mentality | POWER | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.52× | |
| Need for Security | CONSERVATISM | 0.52× | |
| Creativity | OPEN | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Healthy habits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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