A data profile of the people who buy, follow and care about Healthy habits in Austria — modelled from more than twelve digital signal sources. Healthy habits has an estimated audience of 893,552 people in Austria.
The average Healthy habits fan in Austria is 35.5 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Local food, Luxury goods, Quality of life, with strongest over-indexing on Local food (2.63× the country average).
Demographically, the Healthy habits audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Travelling, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Healthy habits fan in Austria is more female, around 35.5 years old, with strong Travelling tendencies and a notable affinity for Local food.
The key figures that characterise the Healthy habits profile in Austria.
67.6% are female, 32.4% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 35.5 |
| Estimated audience size | 893,552 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Healthy habits audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 10.3% |
| Germany | 6.3% |
Where the Healthy habits audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~30K | 1.15× | |
| 02 | Vorarlberg | ~30K | 1.08× | |
| 03 | Carinthia (state) | ~50K | 1.04× | |
| 04 | Salzburg | ~60K | 1.00× | |
| 05 | Tyrol | ~60K | 0.96× | |
| 06 | Upper Austria | ~100K | 0.95× | |
| 07 | Lower Austria | ~100K | 0.94× | |
| 08 | Styria | ~100K | 0.93× | |
| 09 | Vienna | ~100K | 0.85× |
The strongest cross-interests of the Healthy habits audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diet food | Food & Beverages | 4.15× | ||
| 02 | Paleolithic diet | Health | 3.93× | ||
| 03 | Fendi | Fashion & Accessoires | 3.82× | ||
| 04 | Balenciaga | Fashion & Accessoires | 3.25× | ||
| 05 | Motorcycle helmet | Cars & Mobility | 3.13× | ||
| 06 | Local food | Food & Beverages | 2.63× | ||
| 07 | Natural skin care | Beauty & Wellness | 2.36× | ||
| 08 | Hermès | Fashion & Accessoires | 2.36× | ||
| 09 | Dinner | Food & Beverages | 2.33× | ||
| 10 | Nike | Fashion & Accessoires | 2.15× | ||
| 11 | Milk | Food & Beverages | 2.07× | ||
| 12 | C&A | Shopping | 2.00× | ||
| 13 | Breakfast | Food & Beverages | 1.96× | ||
| 14 | Novak Djokovic | Sports | 1.82× | ||
| 15 | Ryanair | Travel & Leisure | 1.69× | ||
| 16 | Interior design | Business & Career | 1.69× | ||
| 17 | Skin care | Beauty & Wellness | 1.65× | ||
| 18 | Concerts | Music & Radio | 1.64× | ||
| 19 | Quality of life | Health | 1.63× | ||
| 20 | Luxury goods | Fashion & Accessoires | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.64× | |
| Design Affinity | PREMIUM | 1.62× | |
| Indulgence | JOY | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Need for Security | CONSERVATISM | 0.60× | |
| Tradition | CONSERVATISM | 0.67× |
Healthy habits has an estimated audience of 893,552 people in Austria, concentrated in Vienna and Lower Austria.
67.6% of Healthy habits fans are female, 32.4% are male, with an average age of 35.5 years.
Healthy habits fans show strongest brand affinity for Local food (2.63×), Luxury goods (1.56×), and Quality of life (1.63×) over the country average.
Healthy habits fans in Austria are most concentrated in Vienna (reach ~100K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Healthy habits itself, the audience over-indexes on Luxury goods (1.56×), Quality of life (1.63×), Nike (2.15×), and Ryanair (1.69×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Healthy habits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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