A data profile of the people who buy, follow and care about Local food in Austria — modelled from more than twelve digital signal sources. Local food has an estimated audience of 1,317,822 people in Austria.
The average Local food fan in Austria is 44.2 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Foodie, Vegetarian cuisine, Cookbook, with strongest over-indexing on Foodie (3.43× the country average).
Demographically, the Local food audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Local food fan in Austria is more female, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Foodie.
The key figures that characterise the Local food profile in Austria.
59.7% are female, 40.3% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 44.2 |
| Estimated audience size | 1,317,822 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Local food audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.7% |
| Italy | 5.7% |
Where the Local food audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~40K | 1.16× | |
| 02 | Carinthia (state) | ~70K | 1.05× | |
| 03 | Salzburg | ~90K | 1.02× | |
| 04 | Tyrol | ~90K | 0.98× | |
| 05 | Lower Austria | ~200K | 0.95× | |
| 06 | Upper Austria | ~200K | 0.95× | |
| 07 | Styria | ~200K | 0.93× | |
| 08 | Vienna | ~200K | 0.87× |
The strongest cross-interests of the Local food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Food industry | Food & Beverages | 4.56× | ||
| 02 | Gourmet Foods | Food & Beverages | 4.14× | ||
| 03 | Mediterranean cuisine | Food & Beverages | 4.12× | ||
| 04 | Organic product | Food & Beverages | 3.45× | ||
| 05 | Diners | Food & Beverages | 3.44× | ||
| 06 | Foodie | Food & Beverages | 3.43× | ||
| 07 | Culinary art | Arts & Culture | 3.40× | ||
| 08 | Cookbook | Food & Beverages | 3.34× | ||
| 09 | Vegetarian cuisine | Food & Beverages | 3.17× | ||
| 10 | Landscape design | Business & Career | 2.96× | ||
| 11 | Healthy habits | Health | 2.63× | ||
| 12 | Health & wellness | Health | 2.11× | ||
| 13 | More Nutrition | Health | 2.09× | ||
| 14 | Renovation | Home & Garden | 2.09× | ||
| 15 | Organic farming | Food & Beverages | 2.08× | ||
| 16 | Healthy diet | Health | 2.04× | ||
| 17 | Organic food | Food & Beverages | 1.96× | ||
| 18 | Handicraft | Home & Garden | 1.89× | ||
| 19 | Ryanair | Travel & Leisure | 1.83× | ||
| 20 | Fitness and wellness | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.47× | |
| Healthy Lifestyle | BALANCE | 1.56× | |
| Travelling | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.42× | |
| Luxury Orientation | PREMIUM | 0.44× | |
| Design Affinity | PREMIUM | 0.82× |
Local food has an estimated audience of 1,317,822 people in Austria, concentrated in Vienna and Lower Austria.
59.7% of Local food fans are female, 40.3% are male, with an average age of 44.2 years.
Local food fans show strongest brand affinity for Foodie (3.43×), Vegetarian cuisine (3.17×), and Cookbook (3.34×) over the country average.
Local food fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Local food itself, the audience over-indexes on Vegetarian cuisine (3.17×), Cookbook (3.34×), Organic product (3.45×), and Food industry (4.56×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Local food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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