A data profile of the people who buy, follow and care about Ryanair in Austria — modelled from more than twelve digital signal sources. Ryanair has an estimated audience of 1,844,053 people in Austria.
The average Ryanair fan in Austria is 38.2 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Skyscanner, Beauty, Online shopping, with strongest over-indexing on Skyscanner (4.4× the country average).
Demographically, the Ryanair audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Ryanair fan in Austria is more female, around 38.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Skyscanner.
The key figures that characterise the Ryanair profile in Austria.
56.7% are female, 43.3% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 38.2 |
| Estimated audience size | 1,844,053 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 18% |
Where the Ryanair audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~600K | 1.65× | |
| 02 | Lower Austria | ~300K | 1.19× | |
| 03 | Carinthia (state) | ~100K | 1.14× | |
| 04 | Vorarlberg | ~70K | 1.03× | |
| 05 | Upper Austria | ~200K | 0.95× | |
| 06 | Burgenland | ~40K | 0.92× | |
| 07 | Styria | ~200K | 0.84× | |
| 08 | Salzburg | ~80K | 0.65× | |
| 09 | Tyrol | ~80K | 0.64× |
The strongest cross-interests of the Ryanair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skyscanner | Travel & Leisure | 4.40× | ||
| 02 | Wizz Air | Travel & Leisure | 4.10× | ||
| 03 | Opodo | Travel & Leisure | 3.41× | ||
| 04 | FlixBus | Cars & Mobility | 3.01× | ||
| 05 | Backpacking (travel) | Travel & Leisure | 2.71× | ||
| 06 | Airbnb | Travel & Leisure | 2.22× | ||
| 07 | Job hunting | Business & Career | 2.20× | ||
| 08 | Booking.com | Travel & Leisure | 2.19× | ||
| 09 | Travel Adventures | Travel & Leisure | 1.97× | ||
| 10 | Local food | Food & Beverages | 1.76× | ||
| 11 | Alcoholic beverages | Food & Beverages | 1.71× | ||
| 12 | Beauty | Beauty & Wellness | 1.65× | ||
| 13 | Hotels | Travel & Leisure | 1.65× | ||
| 14 | Training | Sports | 1.64× | ||
| 15 | Online shopping | Shopping | 1.57× | ||
| 16 | Fitness and wellness | Sports | 1.57× | ||
| 17 | OMV | Cars & Mobility | 1.57× | ||
| 18 | Well-being | Health | 1.54× | ||
| 19 | Erste Bank | Business & Career | 1.53× | ||
| 20 | Recreation | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.85× | |
| Patriotism | CONSERVATISM | 1.77× | |
| Mindfulness | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.97× | |
| Travelling | THRILL | 1.27× | |
| Mindfulness | BALANCE | 1.38× |
Ryanair's target market in Austria covers an estimated 1,844,053 people, concentrated in Vienna and Lower Austria.
56.7% of the Ryanair audience are female, 43.3% are male, with an average age of 38.2 years.
Ryanair fans show strongest brand affinity for Skyscanner (4.4×), Beauty (1.65×), and Online shopping (1.57×) over the country average.
Ryanair fans in Austria are most concentrated in Vienna (reach ~600K), Lower Austria (reach ~300K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Ryanair itself, the audience over-indexes on Beauty (1.65×), Online shopping (1.57×), Airbnb (2.22×), and Hotels (1.65×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Ryanair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.