A data profile of the people who buy, follow and care about Travel Adventures in Austria — modelled from more than twelve digital signal sources. Travel Adventures has an estimated audience of 1,069,250 people in Austria.
Travel Adventures has an estimated audience of 1,069,250 people in Austria. 51.9% are female, 48.1% are male, average age 39.6. Top brand affinities: Luxury yacht, Summer vacation, Cruises, Austrian Airlines, Hiking boot.
Top brand affinities include Luxury yacht, Summer vacation, Cruises, with strongest over-indexing on Luxury yacht (4.34× the country average).
Demographically, the Travel Adventures audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Travelling, Indulgence.
The typical Travel Adventures fan in Austria is balanced, around 39.6 years old, with strong Travelling tendencies and a notable affinity for Luxury yacht.
The key figures that characterise the Travel Adventures profile in Austria.
51.9% are female, 48.1% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 39.6 |
| Estimated audience size | 1,069,250 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Travel Adventures audience comes from Austria.
| Country | Share |
|---|---|
| United States | 17.6% |
| Japan | 8.6% |
| China | 6.5% |
The strongest cross-interests of the Travel Adventures audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Luxury yacht | Travel & Leisure | 4.34× | ||
| 02 | Summer vacation | Travel & Leisure | 4.13× | ||
| 03 | Backpacking (travel) | Travel & Leisure | 3.32× | ||
| 04 | Cruises | Travel & Leisure | 3.29× | ||
| 05 | Wildlife photography | Technology & Electronics | 3.25× | ||
| 06 | TripAdvisor | Travel & Leisure | 3.17× | ||
| 07 | Hiking boot | Fashion & Accessoires | 3.09× | ||
| 08 | Travel photography | Technology & Electronics | 2.81× | ||
| 09 | Job interview | Business & Career | 2.71× | ||
| 10 | Italian cuisine | Food & Beverages | 2.29× | ||
| 11 | Sunglasses | Fashion & Accessoires | 2.15× | ||
| 12 | Digital photography | Business & Career | 2.07× | ||
| 13 | Local food | Food & Beverages | 2.05× | ||
| 14 | Nike | Fashion & Accessoires | 2.00× | ||
| 15 | Ryanair | Travel & Leisure | 1.97× | ||
| 16 | Booking.com | Travel & Leisure | 1.83× | ||
| 17 | Ski resort | Travel & Leisure | 1.81× | ||
| 18 | Beaches | Travel & Leisure | 1.76× | ||
| 19 | Austrian Airlines | Travel & Leisure | 1.73× | ||
| 20 | Renovation | Home & Garden | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.19× | |
| Indulgence | JOY | 2.09× | |
| Luxury Orientation | PREMIUM | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Individualism | JOY | 0.82× | |
| Spirituality | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Travel Adventures. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.