A data profile of the people who buy, follow and care about Music in Austria — modelled from more than twelve digital signal sources. Music has an estimated audience of 4,422,360 people in Austria.
The average Music fan in Austria is 39.9 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
The key figures that characterise the Music profile in Austria.
52.6% are female, 47.4% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 39.9 |
| Estimated audience size | 4,422,360 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Music audience comes from Austria.
| Country | Share |
|---|---|
| United States | 23.1% |
| Japan | 7.1% |
| India | 5.8% |
Where the Music audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~600K | 1.13× | |
| 02 | Vorarlberg | ~200K | 1.08× | |
| 03 | Tyrol | ~300K | 1.07× | |
| 04 | Carinthia (state) | ~200K | 1.07× | |
| 05 | Styria | ~600K | 1.02× | |
| 06 | Salzburg | ~300K | 0.97× | |
| 07 | Lower Austria | ~600K | 0.94× | |
| 08 | Vienna | ~800K | 0.90× | |
| 09 | Burgenland | ~100K | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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