A data profile of the people who buy, follow and care about Education in Austria — modelled from more than twelve digital signal sources. Education has an estimated audience of 2,149,131 people in Austria.
The average Education fan in Austria is 39.9 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Facebook, Germany, Culture, with strongest over-indexing on Facebook (1.52× the country average).
Demographically, the Education audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Education fan in Austria is more female, around 39.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Facebook.
The key figures that characterise the Education profile in Austria.
55.4% are female, 44.6% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 39.9 |
| Estimated audience size | 2,149,131 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Education audience comes from Austria.
| Country | Share |
|---|---|
| United States | 24.7% |
| India | 6.7% |
| Brazil | 6.0% |
Where the Education audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~500K | 1.28× | |
| 02 | Upper Austria | ~300K | 1.14× | |
| 03 | Lower Austria | ~300K | 1.03× | |
| 04 | Styria | ~300K | 1.01× | |
| 05 | Tyrol | ~100K | 0.96× | |
| 06 | Vorarlberg | ~70K | 0.96× | |
| 07 | Burgenland | ~50K | 0.96× | |
| 08 | Salzburg | ~100K | 0.93× | |
| 09 | Carinthia (state) | ~100K | 0.88× |
The strongest cross-interests of the Education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Learning | Business & Career | 1.63× | ||
| 02 | Student | Business & Career | 1.62× | ||
| 03 | Psychology | Business & Career | 1.60× | ||
| 04 | Germany | Travel & Leisure | 1.59× | ||
| 05 | Mass media | Business & Career | 1.59× | ||
| 06 | Culture | Literature | 1.56× | ||
| 07 | Advertising | Business & Career | 1.55× | ||
| 08 | Celebrity | Movies & TV | 1.55× | ||
| 09 | Competition | Business & Career | 1.54× | ||
| 10 | Internet & Social Media | 1.52× | |||
| 11 | Televisions | Technology & Electronics | 1.52× | ||
| 12 | Employment | Business & Career | 1.52× | ||
| 13 | School | Kids & Family | 1.52× | ||
| 14 | Mammal | Pets & Animals | 1.52× | ||
| 15 | Research | Business & Career | 1.52× | ||
| 16 | Emotion | Health | 1.52× | ||
| 17 | Performing arts | Business & Career | 1.52× | ||
| 18 | Leisure | Travel & Leisure | 1.50× | ||
| 19 | Popular culture | Arts & Culture | 1.50× | ||
| 20 | Newspapers | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.22× | |
| Price Sensitivity | PREMIUM | 1.07× | |
| Mindfulness | BALANCE | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.52× | |
| Patriotism | CONSERVATISM | 0.54× | |
| Social Media Usage | JOY | 0.78× |
Education has an estimated audience of 2,149,131 people in Austria, concentrated in Vienna and Upper Austria.
55.4% of Education fans are female, 44.6% are male, with an average age of 39.9 years.
Education fans show strongest brand affinity for Facebook (1.52×), Germany (1.59×), and Culture (1.56×) over the country average.
Education fans in Austria are most concentrated in Vienna (reach ~500K), Upper Austria (reach ~300K), and Lower Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Education itself, the audience over-indexes on Germany (1.59×), Culture (1.56×), Leisure (1.5×), and Psychology (1.6×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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