A data profile of the people who buy, follow and care about Research in Austria — modelled from more than twelve digital signal sources. Research has an estimated audience of 1,194,951 people in Austria.
Research has an estimated audience of 1,194,951 people in Austria. 53.8% are female, 46.2% are male, average age 41.8. Top brand affinities: Billa (supermarket), Austrian Airlines, Hornbach, Mobile phones, Education.
Top brand affinities include Billa (supermarket), Austrian Airlines, Hornbach, with strongest over-indexing on Billa (supermarket) (1.5× the country average).
Demographically, the Research audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Research fan in Austria is balanced, around 41.8 years old, with strong Community Orientation tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Research profile in Austria.
53.8% are female, 46.2% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 41.8 |
| Estimated audience size | 1,194,951 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Research audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Research audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Distance education | Business & Career | 2.78× | ||
| 02 | Charity and causes | Business & Career | 1.84× | ||
| 03 | Cineplexx Cinemas | Movies & TV | 1.80× | ||
| 04 | Austrian Airlines | Travel & Leisure | 1.76× | ||
| 05 | Wikipedia | Internet & Social Media | 1.76× | ||
| 06 | Felix Baumgartner | Sports | 1.74× | ||
| 07 | Innovation | Business & Career | 1.73× | ||
| 08 | Self-love | Health | 1.72× | ||
| 09 | Hornbach | Shopping | 1.68× | ||
| 10 | Festival | Music & Radio | 1.66× | ||
| 11 | Electronics | Technology & Electronics | 1.64× | ||
| 12 | Electronic funds transfer | Business & Career | 1.61× | ||
| 13 | Politics | Politics & Society | 1.58× | ||
| 14 | Desserts | Food & Beverages | 1.57× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.57× | ||
| 16 | Instant messaging | Internet & Social Media | 1.56× | ||
| 17 | Mobile phones | Technology & Electronics | 1.52× | ||
| 18 | Education | Business & Career | 1.52× | ||
| 19 | Billa (supermarket) | Shopping | 1.50× | ||
| 20 | Psychology | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.70× | |
| Early Adopter Mentality | POWER | 1.48× | |
| Pet Ownership | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.92× | |
| Price Sensitivity | PREMIUM | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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