A data profile of the people who buy, follow and care about Politics in Austria — modelled from more than twelve digital signal sources. Politics has an estimated audience of 1,914,236 people in Austria.
The average Politics fan in Austria is 43.4 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Heute, Bild, Kronen Zeitung, with strongest over-indexing on Heute (1.84× the country average).
Demographically, the Politics audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Sustainability, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Politics fan in Austria is balanced, around 43.4 years old, with strong Sustainability tendencies and a notable affinity for Heute.
The key figures that characterise the Politics profile in Austria.
49.2% are female, 50.8% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 43.4 |
| Estimated audience size | 1,914,236 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Politics audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.5% |
| Italy | 5.3% |
Where the Politics audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~300K | 1.14× | |
| 02 | Lower Austria | ~300K | 1.10× | |
| 03 | Carinthia (state) | ~100K | 1.07× | |
| 04 | Upper Austria | ~300K | 1.03× | |
| 05 | Burgenland | ~50K | 1.02× | |
| 06 | Vienna | ~400K | 0.99× | |
| 07 | Vorarlberg | ~60K | 0.94× | |
| 08 | Tyrol | ~100K | 0.92× | |
| 09 | Salzburg | ~100K | 0.87× |
The strongest cross-interests of the Politics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Law | Business & Career | 3.40× | ||
| 02 | Wikipedia | Internet & Social Media | 3.16× | ||
| 03 | GMX Mail | Internet & Social Media | 2.47× | ||
| 04 | Hornbach | Shopping | 2.33× | ||
| 05 | Bwin | Games | 2.28× | ||
| 06 | Video | Movies & TV | 2.27× | ||
| 07 | Current events | Arts & Culture | 2.24× | ||
| 08 | Leisure | Travel & Leisure | 2.10× | ||
| 09 | Bild | News | 2.01× | ||
| 10 | Kronen Zeitung | News | 1.89× | ||
| 11 | Politics and social issues | Politics & Society | 1.89× | ||
| 12 | Internet & Social Media | 1.87× | |||
| 13 | Heute | Movies & TV | 1.84× | ||
| 14 | Billa (supermarket) | Shopping | 1.82× | ||
| 15 | McDonald's | Food & Beverages | 1.77× | ||
| 16 | Obi (store) | Shopping | 1.73× | ||
| 17 | Spar (retailer) | Shopping | 1.70× | ||
| 18 | IKEA | Home & Garden | 1.57× | ||
| 19 | Internet & Social Media | 1.54× | |||
| 20 | YouTube | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.04× | |
| Mindfulness | BALANCE | 1.34× | |
| Price Sensitivity | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.42× | |
| Travelling | THRILL | 0.51× | |
| Social Media Usage | JOY | 0.53× |
Politics has an estimated audience of 1,914,236 people in Austria, concentrated in Vienna and Lower Austria.
49.2% of Politics fans are female, 50.8% are male, with an average age of 43.4 years.
Politics fans show strongest brand affinity for Heute (1.84×), Bild (2.01×), and Kronen Zeitung (1.89×) over the country average.
Politics fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~300K), and Styria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Politics itself, the audience over-indexes on Bild (2.01×), Kronen Zeitung (1.89×), Billa (supermarket) (1.82×), and Spar (retailer) (1.7×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Politics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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