A data profile of the people who buy, follow and care about Law in Austria — modelled from more than twelve digital signal sources. Law has an estimated audience of 1,211,489 people in Austria.
The average Law fan in Austria is 41.6 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Kronen Zeitung, Billa (supermarket), Politics, with strongest over-indexing on Kronen Zeitung (1.7× the country average).
Demographically, the Law audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Law fan in Austria is balanced, around 41.6 years old, with strong Community Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Law profile in Austria.
51.9% are female, 48.1% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 41.6 |
| Estimated audience size | 1,211,489 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Law audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.9% |
| Italy | 5.2% |
Where the Law audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.13× | |
| 02 | Upper Austria | ~200K | 1.04× | |
| 03 | Vorarlberg | ~40K | 1.04× | |
| 04 | Carinthia (state) | ~60K | 1.01× | |
| 05 | Tyrol | ~80K | 0.99× | |
| 06 | Lower Austria | ~200K | 0.98× | |
| 07 | Salzburg | ~80K | 0.98× | |
| 08 | Burgenland | ~30K | 0.97× | |
| 09 | Styria | ~100K | 0.94× |
The strongest cross-interests of the Law audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Politics | Politics & Society | 3.40× | ||
| 02 | Job interview | Business & Career | 2.66× | ||
| 03 | Charity and causes | Business & Career | 1.98× | ||
| 04 | Austrian Airlines | Travel & Leisure | 1.90× | ||
| 05 | Cineplexx Cinemas | Movies & TV | 1.84× | ||
| 06 | Blues music | Music & Radio | 1.79× | ||
| 07 | Hornbach | Shopping | 1.75× | ||
| 08 | Internet & Social Media | 1.74× | |||
| 09 | Hobby | Home & Garden | 1.73× | ||
| 10 | Wikipedia | Internet & Social Media | 1.73× | ||
| 11 | Electronics | Technology & Electronics | 1.73× | ||
| 12 | Kronen Zeitung | News | 1.70× | ||
| 13 | Innovation | Business & Career | 1.68× | ||
| 14 | Billa (supermarket) | Shopping | 1.66× | ||
| 15 | Toys | Games | 1.66× | ||
| 16 | Psychology | Business & Career | 1.62× | ||
| 17 | Felix Baumgartner | Sports | 1.62× | ||
| 18 | Mobile phones | Technology & Electronics | 1.55× | ||
| 19 | Desserts | Food & Beverages | 1.55× | ||
| 20 | Tattoos | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.65× | |
| Career Orientation | POWER | 1.57× | |
| Spirituality | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.89× | |
| Luxury Orientation | PREMIUM | 0.90× |
Law has an estimated audience of 1,211,489 people in Austria, concentrated in Vienna and Lower Austria.
51.9% of Law fans are female, 48.1% are male, with an average age of 41.6 years.
Law fans show strongest brand affinity for Kronen Zeitung (1.7×), Billa (supermarket) (1.66×), and Politics (3.4×) over the country average.
Law fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Law itself, the audience over-indexes on Billa (supermarket) (1.66×), Politics (3.4×), Austrian Airlines (1.9×), and WhatsApp (1.74×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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