A data profile of the people who buy, follow and care about Blues music in Austria — modelled from more than twelve digital signal sources. Blues music has an estimated audience of 1,210,391 people in Austria.
The average Blues music fan in Austria is 39.6 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Heute, Spar (retailer), Billa (supermarket), with strongest over-indexing on Heute (1.65× the country average).
Demographically, the Blues music audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Sustainability, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Blues music fan in Austria is balanced, around 39.6 years old, with strong Sustainability tendencies and a notable affinity for Heute.
The key figures that characterise the Blues music profile in Austria.
50.5% are female, 49.5% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 39.6 |
| Estimated audience size | 1,210,391 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Blues music audience comes from Austria.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 4.7% |
| United Kingdom | 4.4% |
Where the Blues music audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~200K | 1.11× | |
| 02 | Burgenland | ~30K | 1.04× | |
| 03 | Upper Austria | ~200K | 1.03× | |
| 04 | Vorarlberg | ~40K | 1.01× | |
| 05 | Carinthia (state) | ~60K | 0.99× | |
| 06 | Styria | ~100K | 0.98× | |
| 07 | Salzburg | ~80K | 0.97× | |
| 08 | Tyrol | ~80K | 0.95× | |
| 09 | Vienna | ~200K | 0.90× |
The strongest cross-interests of the Blues music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Guitar | Music & Radio | 3.57× | ||
| 02 | Jazz music | Music & Radio | 2.92× | ||
| 03 | Rhythm and blues music | Music & Radio | 2.57× | ||
| 04 | Heavy metal music | Music & Radio | 2.55× | ||
| 05 | GMX Mail | Internet & Social Media | 2.03× | ||
| 06 | Leisure | Travel & Leisure | 1.97× | ||
| 07 | McDonald's | Food & Beverages | 1.85× | ||
| 08 | Bwin | Games | 1.85× | ||
| 09 | Billa (supermarket) | Shopping | 1.79× | ||
| 10 | Internet & Social Media | 1.77× | |||
| 11 | Bild | News | 1.75× | ||
| 12 | Spar (retailer) | Shopping | 1.74× | ||
| 13 | Obi (store) | Shopping | 1.70× | ||
| 14 | Kronen Zeitung | News | 1.69× | ||
| 15 | Müller (company) | Food & Beverages | 1.66× | ||
| 16 | Heute | Movies & TV | 1.65× | ||
| 17 | IKEA | Home & Garden | 1.57× | ||
| 18 | Germany | Travel & Leisure | 1.56× | ||
| 19 | Internet & Social Media | 1.54× | |||
| 20 | Amazon.com | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.80× | |
| Price Sensitivity | PREMIUM | 1.42× | |
| Mindfulness | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.40× | |
| Healthy Lifestyle | BALANCE | 0.43× | |
| Patriotism | CONSERVATISM | 0.66× |
Blues music has an estimated audience of 1,210,391 people in Austria, concentrated in Vienna and Lower Austria.
50.5% of Blues music fans are female, 49.5% are male, with an average age of 39.6 years.
Blues music fans show strongest brand affinity for Heute (1.65×), Spar (retailer) (1.74×), and Billa (supermarket) (1.79×) over the country average.
Blues music fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Blues music itself, the audience over-indexes on Spar (retailer) (1.74×), Billa (supermarket) (1.79×), Bild (1.75×), and Kronen Zeitung (1.69×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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