A data profile of the people who buy, follow and care about Rock music in Austria — modelled from more than twelve digital signal sources. Rock music has an estimated audience of 2,412,927 people in Austria.
The average Rock music fan in Austria is 40.4 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Breaking news, Dnevni avaz, Employment website, with strongest over-indexing on Breaking news (1.74× the country average).
Demographically, the Rock music audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Rock music fan in Austria is balanced, around 40.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Breaking news.
The key figures that characterise the Rock music profile in Austria.
52.3% are female, 47.7% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 40.4 |
| Estimated audience size | 2,412,927 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Rock music audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 4.8% |
| Italy | 4.7% |
Where the Rock music audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~60K | 1.05× | |
| 02 | Salzburg | ~200K | 1.01× | |
| 03 | Carinthia (state) | ~100K | 1.01× | |
| 04 | Vorarlberg | ~90K | 1.01× | |
| 05 | Upper Austria | ~300K | 1.00× | |
| 06 | Lower Austria | ~300K | 0.97× | |
| 07 | Styria | ~300K | 0.97× | |
| 08 | Tyrol | ~200K | 0.95× | |
| 09 | Vienna | ~400K | 0.92× |
The strongest cross-interests of the Rock music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Monika Gruber | Movies & TV | 1.90× | ||
| 02 | Bauer sucht Frau | Movies & TV | 1.86× | ||
| 03 | Thermomix | Home & Garden | 1.81× | ||
| 04 | Dyson | Home & Garden | 1.80× | ||
| 05 | Andrea Berg | Music & Radio | 1.75× | ||
| 06 | Breaking news | Movies & TV | 1.74× | ||
| 07 | Jogging | Sports | 1.66× | ||
| 08 | Non-governmental organization | Politics & Society | 1.63× | ||
| 09 | Strategy games | Games | 1.61× | ||
| 10 | Employment website | Business & Career | 1.60× | ||
| 11 | Hybrid electric vehicle | Cars & Mobility | 1.60× | ||
| 12 | Dnevni avaz | News | 1.59× | ||
| 13 | Beatrice Egli | Music & Radio | 1.59× | ||
| 14 | Fressnapf | Shopping | 1.57× | ||
| 15 | Blic | News | 1.57× | ||
| 16 | Backcountry skiing | Sports | 1.53× | ||
| 17 | Contemporary hit radio | Music & Radio | 1.52× | ||
| 18 | Terrace (building) | Home & Garden | 1.52× | ||
| 19 | Distance education | Business & Career | 1.52× | ||
| 20 | DJ Ötzi | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.56× | |
| Early Adopter Mentality | POWER | 1.31× | |
| Mindfulness | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.51× | |
| Travelling | THRILL | 0.96× | |
| Patriotism | CONSERVATISM | 1.01× |
Rock music has an estimated audience of 2,412,927 people in Austria, concentrated in Vienna and Lower Austria.
52.3% of Rock music fans are female, 47.7% are male, with an average age of 40.4 years.
Rock music fans show strongest brand affinity for Breaking news (1.74×), Dnevni avaz (1.59×), and Employment website (1.6×) over the country average.
Rock music fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~300K), and Upper Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Rock music itself, the audience over-indexes on Dnevni avaz (1.59×), Employment website (1.6×), Contemporary hit radio (1.52×), and Thermomix (1.81×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Rock music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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