A data profile of the people who buy, follow and care about Country music in Austria — modelled from more than twelve digital signal sources. Country music has an estimated audience of 1,442,693 people in Austria.
The average Country music fan in Austria is 41.6 years old, balanced, and lives primarily in Upper Austria.
The audience is concentrated in Upper Austria, Vienna, Lower Austria.
Top brand affinities include Florian Silbereisen, Andrea Berg, Self-healing, with strongest over-indexing on Florian Silbereisen (1.56× the country average).
Demographically, the Country music audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 9 regions tracked by Rascasse.
The typical Country music fan in Austria is balanced, around 41.6 years old, with strong Mindfulness tendencies and a notable affinity for Florian Silbereisen.
The key figures that characterise the Country music profile in Austria.
50.9% are female, 49.1% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 41.6 |
| Estimated audience size | 1,442,693 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Country music audience comes from Austria.
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 8.9% |
| Italy | 5.3% |
Where the Country music audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~200K | 1.14× | |
| 02 | Carinthia (state) | ~80K | 1.11× | |
| 03 | Vorarlberg | ~50K | 1.07× | |
| 04 | Styria | ~200K | 1.05× | |
| 05 | Burgenland | ~40K | 0.98× | |
| 06 | Lower Austria | ~200K | 0.97× | |
| 07 | Salzburg | ~90K | 0.95× | |
| 08 | Tyrol | ~90K | 0.93× | |
| 09 | Vienna | ~200K | 0.72× |
The strongest cross-interests of the Country music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trentemøller | Music & Radio | 1.83× | ||
| 02 | The Asylum | Movies & TV | 1.83× | ||
| 03 | Manuel Hagel | Politics & Society | 1.60× | ||
| 04 | Herbert Reul | Politics & Society | 1.60× | ||
| 05 | Linda Teuteberg | Politics & Society | 1.60× | ||
| 06 | Christian Democratic Union (Germany) | Politics & Society | 1.60× | ||
| 07 | Shema Yisrael | Politics & Society | 1.59× | ||
| 08 | Florian Silbereisen | Music & Radio | 1.56× | ||
| 09 | Opposition (politics) | Politics & Society | 1.55× | ||
| 10 | Self-healing | Health | 1.54× | ||
| 11 | Opening act | Music & Radio | 1.53× | ||
| 12 | Sentimental ballad | Music & Radio | 1.52× | ||
| 13 | Andrea Berg | Music & Radio | 1.51× | ||
| 14 | Volkan Demirel | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.01× | |
| Luxury Orientation | PREMIUM | 0.99× | |
| Early Adopter Mentality | POWER | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.66× | |
| Patriotism | CONSERVATISM | 0.70× | |
| Travelling | THRILL | 0.75× |
Country music has an estimated audience of 1,442,693 people in Austria, concentrated in Upper Austria and Vienna.
50.9% of Country music fans are female, 49.1% are male, with an average age of 41.6 years.
Country music fans show strongest brand affinity for Florian Silbereisen (1.56×), Andrea Berg (1.51×), and Self-healing (1.54×) over the country average.
Country music fans in Austria are most concentrated in Upper Austria (reach ~200K), Vienna (reach ~200K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Country music itself, the audience over-indexes on Andrea Berg (1.51×), Self-healing (1.54×), Sentimental ballad (1.52×), and Opening act (1.53×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Country music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.