A data profile of the people who buy, follow and care about Hip hop music in Austria — modelled from more than twelve digital signal sources. Hip hop music has an estimated audience of 1,570,436 people in Austria.
The average Hip hop music fan in Austria is 36.4 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Breaking news, Dnevni avaz, Contemporary hit radio, with strongest over-indexing on Breaking news (1.62× the country average).
Demographically, the Hip hop music audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Luxury Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Hip hop music fan in Austria is balanced, around 36.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Breaking news.
The key figures that characterise the Hip hop music profile in Austria.
49.3% are female, 50.7% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 36.4 |
| Estimated audience size | 1,570,436 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Hip hop music audience comes from Austria.
| Country | Share |
|---|---|
| United States | 23.3% |
| China | 4.1% |
| United Kingdom | 4.1% |
Where the Hip hop music audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~200K | 1.08× | |
| 02 | Upper Austria | ~200K | 1.06× | |
| 03 | Vorarlberg | ~60K | 1.06× | |
| 04 | Vienna | ~300K | 1.05× | |
| 05 | Tyrol | ~100K | 1.04× | |
| 06 | Carinthia (state) | ~80K | 1.02× | |
| 07 | Burgenland | ~40K | 0.99× | |
| 08 | Lower Austria | ~200K | 0.97× | |
| 09 | Salzburg | ~90K | 0.90× |
The strongest cross-interests of the Hip hop music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dyson | Home & Garden | 1.80× | ||
| 02 | Electroacoustic music | Music & Radio | 1.74× | ||
| 03 | Bauer sucht Frau | Movies & TV | 1.72× | ||
| 04 | Westdeutscher Rundfunk | Movies & TV | 1.71× | ||
| 05 | Strategy games | Games | 1.69× | ||
| 06 | Blic | News | 1.68× | ||
| 07 | landwirt.com | Home & Garden | 1.68× | ||
| 08 | Breaking news | Movies & TV | 1.62× | ||
| 09 | Dnevni avaz | News | 1.61× | ||
| 10 | Strategy video game | Games | 1.61× | ||
| 11 | Shakira | Music & Radio | 1.59× | ||
| 12 | Freestyle skiing | Sports | 1.59× | ||
| 13 | Action role-playing game | Games | 1.57× | ||
| 14 | Marko Arnautović | Sports | 1.55× | ||
| 15 | Backcountry skiing | Sports | 1.54× | ||
| 16 | Contemporary hit radio | Music & Radio | 1.53× | ||
| 17 | Cash | Business & Career | 1.53× | ||
| 18 | Hybrid electric vehicle | Cars & Mobility | 1.52× | ||
| 19 | Unisex | Fashion & Accessoires | 1.52× | ||
| 20 | Non-governmental organization | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.52× | |
| Patriotism | CONSERVATISM | 1.24× | |
| Early Adopter Mentality | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.66× | |
| Travelling | THRILL | 1.07× | |
| Social Media Usage | JOY | 1.13× |
Hip hop music has an estimated audience of 1,570,436 people in Austria, concentrated in Vienna and Upper Austria.
49.3% of Hip hop music fans are female, 50.7% are male, with an average age of 36.4 years.
Hip hop music fans show strongest brand affinity for Breaking news (1.62×), Dnevni avaz (1.61×), and Contemporary hit radio (1.53×) over the country average.
Hip hop music fans in Austria are most concentrated in Vienna (reach ~300K), Upper Austria (reach ~200K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Hip hop music itself, the audience over-indexes on Dnevni avaz (1.61×), Contemporary hit radio (1.53×), Dyson (1.8×), and Backcountry skiing (1.54×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Hip hop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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