A data profile of the people who buy, follow and care about Hip hop music in Spain — modelled from more than twelve digital signal sources. Hip hop music has an estimated audience of 9,224,221 people in Spain.
The average Hip hop music fan in Spain is 39.8 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Longchamp, Vera Wang, Tory Burch, with strongest over-indexing on Longchamp (1.62× the country average).
Demographically, the Hip hop music audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Hip hop music fan in Spain is balanced, around 39.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Longchamp.
The key figures that characterise the Hip hop music profile in Spain.
50.7% are female, 49.3% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 39.8 |
| Estimated audience size | 9,224,221 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Hip hop music audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.3% |
| China | 4.1% |
| United Kingdom | 4.1% |
Where the Hip hop music audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~80K | 1.31× | |
| 02 | Cantabria | ~100K | 1.09× | |
| 03 | Navarre | ~100K | 1.08× | |
| 04 | Extremadura | ~200K | 1.05× | |
| 05 | Principality of Asturias | ~200K | 1.01× | |
| 06 | Region of Murcia | ~300K | 0.99× | |
| 07 | Aragon | ~200K | 0.99× | |
| 08 | Castilla-La Mancha | ~400K | 0.97× | |
| 09 | Balearic Islands | ~300K | 0.97× | |
| 10 | Castile and León | ~400K | 0.95× | |
| 11 | Canary Islands | ~400K | 0.94× | |
| 12 | Galicia | ~400K | 0.94× | |
| 13 | Basque Autonomous Country | ~300K | 0.94× | |
| 14 | Comunidad Valenciana | ~900K | 0.88× | |
| 15 | Andalusia | ~1.5M | 0.84× | |
| 16 | Catalonia | ~1.5M | 0.82× | |
| 17 | Community of Madrid | ~1.5M | 0.81× |
The strongest cross-interests of the Hip hop music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clubbing (subculture) | Travel & Leisure | 1.94× | ||
| 02 | Light Blue (fragrance) | Beauty & Wellness | 1.89× | ||
| 03 | J'Adore (fragrance) | Beauty & Wellness | 1.85× | ||
| 04 | Vera Wang | Fashion & Accessoires | 1.79× | ||
| 05 | Marni (clothing) | Fashion & Accessoires | 1.75× | ||
| 06 | Lindex | Fashion & Accessoires | 1.73× | ||
| 07 | Alice Braga | Movies & TV | 1.68× | ||
| 08 | Tory Burch | Fashion & Accessoires | 1.65× | ||
| 09 | Dickies | Fashion & Accessoires | 1.64× | ||
| 10 | Longchamp | Fashion & Accessoires | 1.62× | ||
| 11 | Martha Stewart | Business & Career | 1.60× | ||
| 12 | Buying and Selling Real Estate | Home & Garden | 1.56× | ||
| 13 | Luxury Boutique | Shopping | 1.54× | ||
| 14 | hannah montana | Movies & TV | 1.53× | ||
| 15 | Brain Test | Games | 1.53× | ||
| 16 | Salvatore Ferragamo | Fashion & Accessoires | 1.53× | ||
| 17 | Ben-Hur (1959 film) | Movies & TV | 1.52× | ||
| 18 | Solebox | Shopping | 1.52× | ||
| 19 | Nostalgie | Politics & Society | 1.52× | ||
| 20 | Brain teaser | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.97× | |
| Price Sensitivity | PREMIUM | 0.91× | |
| Indulgence | JOY | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.67× | |
| Urban Lifestyle | OPEN | 0.71× | |
| Tradition | CONSERVATISM | 0.71× |
Hip hop music has an estimated audience of 9,224,221 people in Spain, concentrated in Andalusia and Catalonia.
50.7% of Hip hop music fans are female, 49.3% are male, with an average age of 39.8 years.
Hip hop music fans show strongest brand affinity for Longchamp (1.62×), Vera Wang (1.79×), and Tory Burch (1.65×) over the country average.
Hip hop music fans in Spain are most concentrated in Andalusia (reach ~1.5M), Catalonia (reach ~1.5M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Hip hop music itself, the audience over-indexes on Vera Wang (1.79×), Tory Burch (1.65×), Dickies (1.64×), and Luxury Boutique (1.54×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Hip hop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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