Hip hop music Audience in Spain
Hip hop music has an estimated audience of 9,224,221 people in Spain. 50.7% are female, 49.3% are male, average age 39.8. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Longchamp, Vera Wang, Tory Burch, Dickies, Luxury Boutique.
The average Hip hop music fan in Spain is 39.8 years old, balanced, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Longchamp, Vera Wang, Tory Burch, with strongest over-indexing on Longchamp (1.62× the country average). Demographically, the Hip hop music audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Hip hop music fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 39.8 |
| Estimated audience size | 9,224,221 |
Audience persona
The typical Hip hop music fan in Spain is balanced, around 39.8 years old, with strong Pet Ownership tendencies and a notable affinity for Longchamp.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 707,807 | 0.39× |
| Catalonia | 661,838 | 0.4× |
| Community of Madrid | 640,815 | 0.41× |
| Comunidad Valenciana | 407,709 | 0.39× |
| Extremadura | 293,711 | 1.48× |
| Region of Murcia | 287,227 | 0.91× |
| Castilla-La Mancha | 255,925 | 0.68× |
| Principality of Asturias | 244,139 | 1.12× |
| La Rioja | 235,026 | 3.91× |
| Canary Islands | 227,621 | 0.49× |
| Aragon | 221,184 | 0.91× |
| Basque Autonomous Country | 220,885 | 0.64× |
| Cantabria | 217,626 | 1.87× |
| Castile and León | 216,795 | 0.54× |
| Navarre | 203,584 | 1.76× |
| Balearic Islands | 178,826 | 0.69× |
| Galicia | 172,104 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Longchamp | 1.62× | Fashion & Accessoires |
| Vera Wang | 1.79× | Fashion & Accessoires |
| Tory Burch | 1.65× | Fashion & Accessoires |
| Dickies | 1.64× | Fashion & Accessoires |
| Luxury Boutique | 1.54× | Shopping |
| Brain teaser | 1.51× | Business & Career |
| Marni (clothing) | 1.75× | Fashion & Accessoires |
| hannah montana | 1.53× | Movies & TV |
| Brain Test | 1.53× | Games |
| Ben-Hur (1959 film) | 1.52× | Movies & TV |
| Alice Braga | 1.68× | Movies & TV |
| Martha Stewart | 1.6× | Business & Career |
| J'Adore (fragrance) | 1.85× | Beauty & Wellness |
| Lindex | 1.73× | Fashion & Accessoires |
| Light Blue (fragrance) | 1.89× | Beauty & Wellness |
| Clubbing (subculture) | 1.94× | Travel & Leisure |
| Buying and Selling Real Estate | 1.56× | Home & Garden |
| Solebox | 1.52× | Shopping |
| Salvatore Ferragamo | 1.53× | Fashion & Accessoires |
| Nostalgie | 1.52× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.25 |
| Patriotism | CONSERVATISM | 1.23 |
| Need for Security | CONSERVATISM | 1.12 |
| Social Media Usage | JOY | 1.05 |
| Community Orientation | OPEN | 1.03 |
| Mindfulness | BALANCE | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| China | 4.1% |
| United Kingdom | 4.1% |
See Hip hop music audiences in other countries
More Musical genre audiences in Spain
- Rock music (13,310,073)
- Pop music (13,046,268)
- Popular music (8,392,300)
- Rhythm and blues music (8,387,069)
- Classical music (7,910,536)
Frequently asked questions
How many fans does Hip hop music have in Spain?
Hip hop music has an estimated audience of 9,224,221 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Hip hop music fans?
50.7% of Hip hop music fans are female, 49.3% are male, with an average age of 39.8 years.
Which brands do Hip hop music fans like most?
Hip hop music fans show strongest brand affinity for Longchamp (1.62×), Vera Wang (1.79×), and Tory Burch (1.65×) over the country average.
Where do Hip hop music fans live in Spain?
Hip hop music fans in Spain are most concentrated in Andalusia (reach 707,807), Catalonia (reach 661,838), and Community of Madrid (reach 640,815). These three regions account for the largest share of the active audience.
What other brands do Hip hop music fans also like?
Beyond Hip hop music itself, the audience over-indexes on Vera Wang (1.79×), Tory Burch (1.65×), Dickies (1.64×), and Luxury Boutique (1.54×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Hip hop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.