Hip hop music Audience in Brazil
Hip hop music has an estimated audience of 14,340,481 people in Brazil. 54.7% are female, 45.3% are male, average age 35.9. Top regions: Rio de Janeiro, São Paulo, Minas Gerais. Top brand affinities: Sociedade Esportiva Palmeiras, Shopee, Santos FC, Real Madrid C.F., Lindås.
The average Hip hop music fan in Brazil is 35.9 years old, balanced, and lives primarily in Rio de Janeiro. The audience is concentrated in Rio de Janeiro, São Paulo, Minas Gerais. Top brand affinities include Sociedade Esportiva Palmeiras, Shopee, Santos FC, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.59× the country average). Demographically, the Hip hop music audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Hip hop music fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 35.9 |
| Estimated audience size | 14,340,481 |
Audience persona
The typical Hip hop music fan in Brazil is balanced, around 35.9 years old, with strong Need for Security tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| Rio de Janeiro | 1,863,635 | 1.39× |
| São Paulo | 1,268,446 | 0.34× |
| Minas Gerais | 834,960 | 0.56× |
| Pernambuco | 454,471 | 0.69× |
| Pará | 416,776 | 0.89× |
| Bahia | 406,054 | 0.43× |
| Maranhão | 398,609 | 1.11× |
| Ceará | 374,621 | 0.6× |
| Goiás | 354,430 | 0.65× |
| Rio Grande do Sul | 333,564 | 0.39× |
| Paraíba | 332,566 | 1.15× |
| Santa Catarina | 302,460 | 0.46× |
| Alagoas | 296,170 | 1.42× |
| Amazonas | 290,222 | 1.17× |
| Espírito Santo | 286,860 | 0.96× |
| Paraná | 277,274 | 0.32× |
| Rio Grande do Norte | 270,862 | 1.13× |
| Mato Grosso do Sul | 258,518 | 1.24× |
| Piauí | 255,828 | 1.28× |
| Sergipe | 245,734 | 1.65× |
| Mato Grosso | 235,487 | 0.88× |
| Federal District | 228,012 | 0.95× |
| Rondônia | 205,932 | 1.72× |
| Roraima | 102,983 | 2.54× |
| Tocantins | 90,405 | 0.95× |
| Acre | 71,422 | 1.43× |
| Amapá | 35,637 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.59× | Sports |
| Shopee | 3.42× | Shopping |
| Santos FC | 1.81× | Sports |
| Real Madrid C.F. | 1.69× | Sports |
| Lindås | 3.71× | Travel & Leisure |
| Andressa Urach | 2.72× | Fashion & Accessoires |
| Esporte Clube Juventude | 2.8× | Sports |
| Neymar | 1.79× | Sports |
| RedeTV! | 3.08× | Movies & TV |
| Hour | 3.16× | Kids & Family |
| Ney Matogrosso | 2.97× | Music & Radio |
| Preta Gil | 1.78× | Music & Radio |
| Clube do Remo | 2.65× | Sports |
| Sport Club Internacional | 1.68× | Sports |
| Wholesale | 2.08× | Fashion & Accessoires |
| Quero | 3.29× | Travel & Leisure |
| Parent | 2.17× | Kids & Family |
| Saudade | 3.39× | Politics & Society |
| Discounting | 2.04× | Shopping |
| Bahia | 2.76× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.98 |
| Price Sensitivity | PREMIUM | 1.66 |
| Design Affinity | PREMIUM | 1.62 |
| Early Adopter Mentality | POWER | 1.44 |
| Luxury Orientation | PREMIUM | 1.41 |
| Pet Ownership | JOY | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| China | 4.1% |
| United Kingdom | 4.1% |
See Hip hop music audiences in other countries
More Musical genre audiences in Brazil
- Country music (22,794,665)
- Popular music (22,144,513)
- Rock music (20,791,452)
- Pop music (18,688,938)
- Funk (17,587,130)
Frequently asked questions
How many fans does Hip hop music have in Brazil?
Hip hop music has an estimated audience of 14,340,481 people in Brazil, concentrated in Rio de Janeiro and São Paulo.
What is the gender split and age of Hip hop music fans?
54.7% of Hip hop music fans are female, 45.3% are male, with an average age of 35.9 years.
Which brands do Hip hop music fans like most?
Hip hop music fans show strongest brand affinity for Sociedade Esportiva Palmeiras (1.59×), Shopee (3.42×), and Santos FC (1.81×) over the country average.
Where do Hip hop music fans live in Brazil?
Hip hop music fans in Brazil are most concentrated in Rio de Janeiro (reach 1,863,635), São Paulo (reach 1,268,446), and Minas Gerais (reach 834,960). These three regions account for the largest share of the active audience.
What other brands do Hip hop music fans also like?
Beyond Hip hop music itself, the audience over-indexes on Shopee (3.42×), Santos FC (1.81×), Real Madrid C.F. (1.69×), and Lindås (3.71×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Hip hop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.