A data profile of the people who buy, follow and care about Lindås in Brazil — modelled from more than twelve digital signal sources. Lindås has an estimated audience of 7,279,328 people in Brazil.
Lindås has an estimated audience of 7,279,328 people in Brazil. 74.5% are female, 25.5% are male, average age 43.0. Top brand affinities: Instagram, Country music, Rock music, Pop music, Shopping malls.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (4× the country average).
Demographically, the Lindås audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Lindås fan in Brazil is more female, around 43.0 years old, with strong Tradition tendencies and a notable affinity for Instagram.
The key figures that characterise the Lindås profile in Brazil.
74.5% are female, 25.5% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 43.0 |
| Estimated audience size | 7,279,328 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Lindås audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 53.5% |
| United States | 11.3% |
| Portugal | 6.7% |
The strongest cross-interests of the Lindås audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Country music | Music & Radio | 4.29× | ||
| 02 | Rock music | Music & Radio | 4.29× | ||
| 03 | Internet & Social Media | 4.00× | |||
| 04 | Pop music | Music & Radio | 4.00× | ||
| 05 | Hip hop music | Music & Radio | 3.71× | ||
| 06 | Shopping malls | Shopping | 3.43× | ||
| 07 | Soul music | Music & Radio | 3.43× | ||
| 08 | Medicine | Business & Career | 3.14× | ||
| 09 | Action movies | Movies & TV | 3.14× | ||
| 10 | Fragrances | Beauty & Wellness | 2.86× | ||
| 11 | Jazz music | Music & Radio | 2.86× | ||
| 12 | Heavy metal music | Music & Radio | 2.74× | ||
| 13 | Beauty salons | Beauty & Wellness | 2.69× | ||
| 14 | Basketball | Sports | 2.66× | ||
| 15 | Religion | Business & Career | 2.49× | ||
| 16 | Furniture | Home & Garden | 2.46× | ||
| 17 | Entrepreneurship | Business & Career | 2.34× | ||
| 18 | Animated movies | Movies & TV | 2.34× | ||
| 19 | Telecommunication | Technology & Electronics | 2.31× | ||
| 20 | Personal care | Health | 2.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.94× | |
| Spirituality | BALANCE | 1.65× | |
| Individualism | JOY | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.64× | |
| Luxury Orientation | PREMIUM | 0.69× | |
| Design Affinity | PREMIUM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Lindås. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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