A data profile of the people who buy, follow and care about Jazz music in Brazil — modelled from more than twelve digital signal sources. Jazz music has an estimated audience of 16,277,665 people in Brazil.
The average Jazz music fan in Brazil is 37.2 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Santos FC, Shopee, Neymar, with strongest over-indexing on Santos FC (1.57× the country average).
Demographically, the Jazz music audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Tradition, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Jazz music fan in Brazil is more female, around 37.2 years old, with strong Tradition tendencies and a notable affinity for Santos FC.
The key figures that characterise the Jazz music profile in Brazil.
57.8% are female, 42.2% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 37.2 |
| Estimated audience size | 16,277,665 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Jazz music audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.2% |
| Japan | 4.8% |
Where the Jazz music audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~2M | 1.17× | |
| 02 | Acre | ~70K | 1.15× | |
| 03 | Roraima | ~50K | 1.15× | |
| 04 | Amapá | ~60K | 1.11× | |
| 05 | Tocantins | ~100K | 1.05× | |
| 06 | Rondônia | ~100K | 1.03× | |
| 07 | Sergipe | ~200K | 1.01× | |
| 08 | Mato Grosso | ~300K | 0.99× | |
| 09 | Alagoas | ~200K | 0.99× | |
| 10 | Piauí | ~200K | 0.99× | |
| 11 | Rio Grande do Norte | ~300K | 0.98× | |
| 12 | Mato Grosso do Sul | ~200K | 0.97× | |
| 13 | Paraíba | ~300K | 0.96× | |
| 14 | Amazonas | ~300K | 0.96× | |
| 15 | Federal District | ~300K | 0.95× | |
| 16 | Pernambuco | ~700K | 0.94× | |
| 17 | Maranhão | ~400K | 0.94× | |
| 18 | Espírito Santo | ~300K | 0.93× | |
| 19 | Pará | ~500K | 0.92× | |
| 20 | Rio Grande do Sul | ~900K | 0.91× | |
| 21 | Santa Catarina | ~700K | 0.91× | |
| 22 | Goiás | ~600K | 0.91× | |
| 23 | Ceará | ~600K | 0.90× | |
| 24 | Bahia | ~900K | 0.88× | |
| 25 | São Paulo | ~3.5M | 0.84× | |
| 26 | Paraná | ~800K | 0.84× | |
| 27 | Minas Gerais | ~1.5M | 0.83× |
The strongest cross-interests of the Jazz music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lindås | Travel & Leisure | 2.86× | ||
| 02 | Shopee | Shopping | 2.77× | ||
| 03 | Maranhão | Travel & Leisure | 2.64× | ||
| 04 | North Region, Brazil | Travel & Leisure | 2.62× | ||
| 05 | Hour | Kids & Family | 2.56× | ||
| 06 | Ontology | Health | 2.52× | ||
| 07 | RedeTV! | Movies & TV | 2.49× | ||
| 08 | Deity | Politics & Society | 2.48× | ||
| 09 | Esporte Clube Juventude | Sports | 2.33× | ||
| 10 | Southeast Region, Brazil | Travel & Leisure | 2.31× | ||
| 11 | Andressa Urach | Fashion & Accessoires | 2.24× | ||
| 12 | Clube do Remo | Sports | 2.23× | ||
| 13 | O Boticário | Shopping | 1.73× | ||
| 14 | BLAZE | Music & Radio | 1.71× | ||
| 15 | Preta Gil | Music & Radio | 1.64× | ||
| 16 | Neymar | Sports | 1.63× | ||
| 17 | Santos FC | Sports | 1.57× | ||
| 18 | Esporte Clube Vitória | Sports | 1.57× | ||
| 19 | Real Madrid C.F. | Sports | 1.53× | ||
| 20 | Sport Club Internacional | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.37× | |
| Price Sensitivity | PREMIUM | 1.37× | |
| Extroversion | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.03× | |
| Career Orientation | POWER | 1.04× | |
| Luxury Orientation | PREMIUM | 1.11× |
Jazz music has an estimated audience of 16,277,665 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
57.8% of Jazz music fans are female, 42.2% are male, with an average age of 37.2 years.
Jazz music fans show strongest brand affinity for Santos FC (1.57×), Shopee (2.77×), and Neymar (1.63×) over the country average.
Jazz music fans in Brazil are most concentrated in São Paulo (reach ~3.5M), Rio de Janeiro (reach ~2M), and Minas Gerais (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Jazz music itself, the audience over-indexes on Shopee (2.77×), Neymar (1.63×), Real Madrid C.F. (1.53×), and Andressa Urach (2.24×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Jazz music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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