Jazz music Audience in Brazil
Jazz music has an estimated audience of 16,277,665 people in Brazil. 57.8% are female, 42.2% are male, average age 37.2. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Real Madrid C.F., Santos FC, São Paulo FC, Shopee, Ney Matogrosso.
The average Jazz music fan in Brazil is 37.2 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Real Madrid C.F., Santos FC, São Paulo FC, with strongest over-indexing on Real Madrid C.F. (1.53× the country average). Demographically, the Jazz music audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Mindfulness, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Jazz music fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 37.2 |
| Estimated audience size | 16,277,665 |
Audience persona
The typical Jazz music fan in Brazil is more female, around 37.2 years old, with strong Mindfulness tendencies and a notable affinity for Real Madrid C.F..
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,365,328 | 0.79× |
| Rio de Janeiro | 1,919,111 | 1.26× |
| Minas Gerais | 1,066,363 | 0.63× |
| Rio Grande do Sul | 733,682 | 0.76× |
| Bahia | 677,047 | 0.63× |
| Paraná | 570,524 | 0.57× |
| Pernambuco | 564,301 | 0.76× |
| Santa Catarina | 536,506 | 0.72× |
| Ceará | 372,123 | 0.52× |
| Goiás | 364,641 | 0.59× |
| Mato Grosso | 288,219 | 0.94× |
| Pará | 280,927 | 0.53× |
| Rio Grande do Norte | 230,620 | 0.85× |
| Alagoas | 220,647 | 0.93× |
| Paraíba | 220,232 | 0.67× |
| Maranhão | 215,973 | 0.53× |
| Federal District | 210,314 | 0.78× |
| Amazonas | 205,919 | 0.73× |
| Piauí | 202,261 | 0.89× |
| Sergipe | 179,335 | 1.06× |
| Espírito Santo | 177,629 | 0.52× |
| Rondônia | 175,336 | 1.29× |
| Mato Grosso do Sul | 165,082 | 0.7× |
| Tocantins | 153,946 | 1.43× |
| Acre | 152,026 | 2.68× |
| Amapá | 136,540 | 2.37× |
| Roraima | 131,524 | 2.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real Madrid C.F. | 1.53× | Sports |
| Santos FC | 1.57× | Sports |
| São Paulo FC | 1.58× | Sports |
| Shopee | 2.77× | Shopping |
| Ney Matogrosso | 2.87× | Music & Radio |
| Neymar | 1.63× | Sports |
| Preta Gil | 1.64× | Music & Radio |
| Andressa Urach | 2.24× | Fashion & Accessoires |
| Sport Club Internacional | 1.51× | Sports |
| Esporte Clube Juventude | 2.33× | Sports |
| BLAZE | 1.71× | Music & Radio |
| Lindås | 2.86× | Travel & Leisure |
| Maranhão | 2.64× | Travel & Leisure |
| Deity | 2.48× | Politics & Society |
| Clube do Remo | 2.23× | Sports |
| RedeTV! | 2.49× | Movies & TV |
| Ontology | 2.52× | Health |
| Hour | 2.56× | Kids & Family |
| Southeast Region, Brazil | 2.31× | Travel & Leisure |
| North Region, Brazil | 2.62× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2 |
| Creativity | OPEN | 1.74 |
| Need for Security | CONSERVATISM | 1.7 |
| Risk Appetite | THRILL | 1.63 |
| Luxury Orientation | PREMIUM | 1.57 |
| Design Affinity | PREMIUM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.2% |
| Japan | 4.8% |
See Jazz music audiences in other countries
More Musical genre audiences in Brazil
- Country music (22,794,665)
- Popular music (22,144,513)
- Rock music (20,791,452)
- Pop music (18,688,938)
- Funk (17,587,130)
Frequently asked questions
How many fans does Jazz music have in Brazil?
Jazz music has an estimated audience of 16,277,665 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Jazz music fans?
57.8% of Jazz music fans are female, 42.2% are male, with an average age of 37.2 years.
Which brands do Jazz music fans like most?
Jazz music fans show strongest brand affinity for Real Madrid C.F. (1.53×), Santos FC (1.57×), and São Paulo FC (1.58×) over the country average.
Where do Jazz music fans live in Brazil?
Jazz music fans in Brazil are most concentrated in São Paulo (reach 3,365,328), Rio de Janeiro (reach 1,919,111), and Minas Gerais (reach 1,066,363). These three regions account for the largest share of the active audience.
What other brands do Jazz music fans also like?
Beyond Jazz music itself, the audience over-indexes on Santos FC (1.57×), São Paulo FC (1.58×), Shopee (2.77×), and Ney Matogrosso (2.87×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Jazz music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.