Rascasse Audience Intelligence

North Region, Brazil Audience in Brazil

A data profile of the people who buy, follow and care about North Region, Brazil in Brazil — modelled from more than twelve digital signal sources. North Region, Brazil has an estimated audience of 7,187,500 people in Brazil.

#39among POI in Brazil#57in Travel & Leisure

North Region, Brazil has an estimated audience of 7,187,500 people in Brazil. Top brand affinities: Shopping malls, Medicine, Soul music, Jazz music, Action movies.

Top brand affinities include Shopping malls, Medicine, Soul music, with strongest over-indexing on Shopping malls (2.91× the country average).

The typical North Region, Brazil fan in Brazil shows strong Individualism tendencies and a notable affinity for Shopping malls.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the North Region, Brazil profile in Brazil.

Audience size
7.2M
in Brazil
Country rank
#870
POI in Brazil
Fig. 01

Search interest · 12-month trend

+68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of North Region, Brazil fans

Fig. 02

Gender split

Demographic split for North Region, Brazil audience in Brazil
MetricValue
Estimated audience size7,187,500
Fig. 04

Worldwide distribution

22.2%

of the worldwide North Region, Brazil audience comes from Brazil.

Worldwide audience distribution share by country for North Region, Brazil
CountryShare
Mexico22.3%
Brazil22.2%
United States11.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the North Region, Brazil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for North Region, Brazil audience
#·InterestCategoryAffinity×
01Shopping mallsShopping2.91×
02Soul musicMusic & Radio2.91×
03MedicineBusiness & Career2.62×
04Jazz musicMusic & Radio2.62×
05Action moviesMovies & TV2.62×
06BasketballSports2.48×
07Heavy metal musicMusic & Radio2.33×
08FragrancesBeauty & Wellness2.18×
09Animated moviesMovies & TV2.18×
10MicrosoftTechnology & Electronics2.18×
11EntrepreneurshipBusiness & Career2.04×
12FurnitureHome & Garden2.04×
13Beauty salonsBeauty & Wellness2.04×
14TelecommunicationTechnology & Electronics2.04×
15TV reality showsMovies & TV1.89×
16ReligionBusiness & Career1.75×
17BoutiquesFashion & Accessoires1.75×
18Personal careHealth1.60×
19SpotifyInternet & Social Media1.60×
20XInternet & Social Media1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the North Region, Brazil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by North Region, Brazil audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.58×
TraditionCONSERVATISM1.46×
Convenience OrientationPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by North Region, Brazil audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
Luxury OrientationPREMIUM0.72×
Early Adopter MentalityPOWER0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Brazil

See North Region, Brazil audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for North Region, Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →