A data profile of the people who buy, follow and care about Boutiques in Brazil — modelled from more than twelve digital signal sources. Boutiques has an estimated audience of 13,630,923 people in Brazil.
The average Boutiques fan in Brazil is 40.6 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Wholesale, Trousers, Children's clothing, with strongest over-indexing on Wholesale (2.2× the country average).
Demographically, the Boutiques audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Boutiques fan in Brazil is more female, around 40.6 years old, with strong Creativity tendencies and a notable affinity for Wholesale.
The key figures that characterise the Boutiques profile in Brazil.
76.4% are female, 23.6% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 76.4% |
| Male | 23.6% |
| Average age | 40.6 |
| Estimated audience size | 13,630,923 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Boutiques audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.3% |
| Japan | 5.2% |
Where the Boutiques audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pará | ~700K | 1.55× | |
| 02 | Santa Catarina | ~800K | 1.31× | |
| 03 | Amazonas | ~300K | 1.27× | |
| 04 | Maranhão | ~400K | 1.18× | |
| 05 | Roraima | ~40K | 1.15× | |
| 06 | Amapá | ~50K | 1.13× | |
| 07 | Mato Grosso do Sul | ~200K | 1.11× | |
| 08 | Mato Grosso | ~300K | 1.07× | |
| 09 | Rondônia | ~100K | 1.00× | |
| 10 | Ceará | ~600K | 0.99× | |
| 11 | Federal District | ~200K | 0.99× | |
| 12 | Goiás | ~500K | 0.98× | |
| 13 | Piauí | ~200K | 0.98× | |
| 14 | Paraná | ~800K | 0.95× | |
| 15 | Alagoas | ~200K | 0.95× | |
| 16 | Sergipe | ~100K | 0.95× | |
| 17 | Tocantins | ~90K | 0.95× | |
| 18 | São Paulo | ~3.5M | 0.93× | |
| 19 | Espírito Santo | ~300K | 0.90× | |
| 20 | Acre | ~40K | 0.90× | |
| 21 | Rio Grande do Sul | ~700K | 0.89× | |
| 22 | Rio de Janeiro | ~1M | 0.87× | |
| 23 | Minas Gerais | ~1M | 0.84× | |
| 24 | Bahia | ~800K | 0.84× | |
| 25 | Pernambuco | ~500K | 0.80× | |
| 26 | Rio Grande do Norte | ~200K | 0.80× | |
| 27 | Paraíba | ~200K | 0.78× |
The strongest cross-interests of the Boutiques audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skirt | Fashion & Accessoires | 2.32× | ||
| 02 | Children's clothing | Fashion & Accessoires | 2.31× | ||
| 03 | Bikini | Fashion & Accessoires | 2.24× | ||
| 04 | Wholesale | Fashion & Accessoires | 2.20× | ||
| 05 | Moda Feminina | Fashion & Accessoires | 2.19× | ||
| 06 | Eyebrow | Beauty & Wellness | 2.13× | ||
| 07 | Blouse | Fashion & Accessoires | 2.12× | ||
| 08 | Andressa Urach | Fashion & Accessoires | 2.11× | ||
| 09 | Shopee | Shopping | 2.05× | ||
| 10 | Handbags | Fashion & Accessoires | 2.05× | ||
| 11 | Trousers | Fashion & Accessoires | 2.01× | ||
| 12 | Discounting | Shopping | 1.93× | ||
| 13 | Jeans | Fashion & Accessoires | 1.86× | ||
| 14 | Discount stores | Shopping | 1.84× | ||
| 15 | Arezzo | Travel & Leisure | 1.72× | ||
| 16 | O Boticário | Shopping | 1.67× | ||
| 17 | Cake | Food & Beverages | 1.67× | ||
| 18 | Confectionery | Food & Beverages | 1.65× | ||
| 19 | Candy | Food & Beverages | 1.62× | ||
| 20 | Handicraft | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.58× | |
| Price Sensitivity | PREMIUM | 1.45× | |
| Extroversion | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Need for Security | CONSERVATISM | 0.85× | |
| Risk Appetite | THRILL | 0.86× |
Boutiques has an estimated audience of 13,630,923 people in Brazil, concentrated in São Paulo and Minas Gerais.
76.4% of Boutiques fans are female, 23.6% are male, with an average age of 40.6 years.
Boutiques fans show strongest brand affinity for Wholesale (2.2×), Trousers (2.01×), and Children's clothing (2.31×) over the country average.
Boutiques fans in Brazil are most concentrated in São Paulo (reach ~3.5M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Boutiques itself, the audience over-indexes on Trousers (2.01×), Children's clothing (2.31×), Discounting (1.93×), and Andressa Urach (2.11×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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