O Boticário Target Market in Brazil
O Boticário has an estimated audience of 16,244,487 people in Brazil. 70.0% are female, 30.0% are male, average age 39.4. Top regions: São Paulo, Minas Gerais, Rio de Janeiro.
The average O Boticário fan in Brazil is 39.4 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Category: Shopping · Type: Brand · Subtype: Beauty
Customer demographics of O Boticário
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 39.4 |
| Estimated audience size | 16,244,487 |
O Boticário customers by region in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~4M | 0.99× |
| Minas Gerais | ~1.5M | 0.98× |
| Rio de Janeiro | ~1.5M | 0.86× |
| Rio Grande do Sul | ~1M | 1.11× |
| Paraná | ~1M | 1.04× |
| Bahia | ~1M | 0.91× |
| Santa Catarina | ~800K | 1.04× |
| Pernambuco | ~700K | 0.95× |
| Goiás | ~600K | 0.92× |
| Ceará | ~600K | 0.79× |
| Pará | ~500K | 0.86× |
| Maranhão | ~400K | 0.91× |
| Espírito Santo | ~400K | 1.05× |
| Mato Grosso | ~300K | 1× |
| Paraíba | ~300K | 0.93× |
| Amazonas | ~300K | 0.99× |
| Federal District | ~300K | 1.01× |
| Mato Grosso do Sul | ~300K | 1.08× |
| Alagoas | ~200K | 1.05× |
| Rio Grande do Norte | ~200K | 0.87× |
| Piauí | ~200K | 1× |
| Rondônia | ~200K | 1.23× |
| Sergipe | ~200K | 0.95× |
| Tocantins | ~100K | 0.99× |
| Amapá | ~70K | 1.22× |
| Acre | ~60K | 1.03× |
| Roraima | ~60K | 1.2× |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 88.6% |
| Portugal | 4.9% |
| Colombia | 2.3% |
See O Boticário audiences in other countries
More Beauty audiences in Brazil
- Beauty (35,124,049)
- Smile (8,280,482)
- Lip (6,449,441)
- Beleza na Web (5,957,064)
- Cosmetology (3,137,453)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for O Boticário. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.