Rascasse Audience Intelligence

O Boticário Target Market in Brazil

A data profile of the people who buy, follow and care about O Boticário in Brazil — modelled from more than twelve digital signal sources. O Boticário has an estimated audience of 16,244,487 people in Brazil.

#2among Beauty in Brazil#8among Brand in Brazil#10in Shopping

The average O Boticário fan in Brazil is 39.4 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Shopping · Type: Brand · Subtype: Beauty

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the O Boticário profile in Brazil.

Audience size
16.2M
in Brazil
Gender
70.0%♀
30.0% male
Age
39.4
average years
Country rank
#235
Brand in Brazil
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of O Boticário

70.0% are female, 30.0% are male, average age 39.4.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for O Boticário audience in Brazil
MetricValue
Female70.0%
Male30.0%
Average age39.4
Estimated audience size16,244,487
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the O Boticário audience in Brazil
Age bracketShare%
16-1917%
20-2922%
30-3921%
40-4920%
50+20%
Fig. 04

Worldwide distribution

88.5%

of the worldwide O Boticário audience comes from Brazil.

Worldwide audience distribution share by country for O Boticário
CountryShare
Brazil88.5%
Portugal4.9%
Colombia2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the O Boticário audience in Brazil is strongest.

Fig. 05

Top regions by affinity

O Boticário customers by region in Brazil
#RegionReachAffinity×
01Rondônia~200K1.23×
02Amapá~70K1.22×
03Roraima~60K1.20×
04Rio Grande do Sul~1M1.11×
05Mato Grosso do Sul~300K1.08×
06Espírito Santo~400K1.05×
07Alagoas~200K1.05×
08Paraná~1M1.04×
09Santa Catarina~800K1.04×
10Acre~60K1.03×
11Federal District~300K1.01×
12Mato Grosso~300K1.00×
13Piauí~200K1.00×
14São Paulo~4M0.99×
15Amazonas~300K0.99×
16Tocantins~100K0.99×
17Minas Gerais~1.5M0.98×
18Pernambuco~700K0.95×
19Sergipe~200K0.95×
20Paraíba~300K0.93×
21Goiás~600K0.92×
22Bahia~1M0.91×
23Maranhão~400K0.91×
24Rio Grande do Norte~200K0.87×
25Rio de Janeiro~1.5M0.86×
26Pará~500K0.86×
27Ceará~600K0.79×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for O Boticário. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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