Rascasse Audience Intelligence

Shopping audiences in Brazil

The strongest Shopping audiences in Brazil, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Shopping audiences ranked 21categories in Brazil 2026data year
Section 01

Top Shopping audiences

The strongest Shopping audiences in Brazil, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Shopping in Brazil — full ranking

  1. Shopping37.7M
  2. Shopping and fashion35M
  3. Online shopping34.2M
  4. Shopping malls22.7M
  5. Casas Bahia17.3M
  6. Supermarket17.2M
  7. Black Friday (shopping)17.2M
  8. Price16.8M
  9. Magazine Luiza16.6M
  10. O Boticário16.2M
  11. Discounting16M
  12. Drop shipping15.4M
  13. Discount stores14.5M
  14. Sales promotion14.4M
  15. Coupons14.3M
  16. Carrefour14M
  17. Reseller14M
  18. AliExpress13.4M
  19. Netshoes13M
  20. Shopee13M
  21. Hypermarket12.9M
  22. Hotmart12.6M
  23. Deal of the day12.3M
  24. Riachuelo11.9M
  25. PCI Concursos11.7M
  26. Atacadão11.4M
  27. Gift11.2M
  28. OLX10.2M
  29. Lojas Americanas10M
  30. Department store9.7M
  31. Sephora9.2M
  32. Discounts and allowances8.9M
  33. Buscapé7M
  34. Extra (retail)6.6M
  35. Leroy Merlin6.3M
  36. Payment system6.2M
  37. Zara6.1M
  38. Panvel6.1M
  39. Beleza na Web5.9M
  40. Subscription business model5.6M
  41. Auction5.2M
  42. Metro (department store)5.1M
  43. PhoneLook.ch4.8M
  44. C&A4.7M
  45. Outlet store4.7M
  46. Chain store4.4M
  47. Big-box store4.3M
  48. Via Marte4M
  49. Submarino3.9M
  50. EBay3.8M
Section 02

Other categories in Brazil