A data profile of the people who buy, follow and care about C&A in Brazil — modelled from more than twelve digital signal sources. C&A has an estimated audience of 4,734,357 people in Brazil.
The average C&A fan in Brazil is 39.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Barbie, Dafiti, Woman, with strongest over-indexing on Barbie (1.89× the country average).
Demographically, the C&A audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical C&A fan in Brazil is more female, around 39.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Barbie.
The key figures that characterise the C&A profile in Brazil.
73.9% are female, 26.1% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 39.9 |
| Estimated audience size | 4,734,357 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide C&A audience comes from Brazil.
| Country | Share |
|---|---|
| Germany | 21.9% |
| Brazil | 11.7% |
| Netherlands | 7.4% |
Where the C&A audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~1M | 2.33× | |
| 02 | São Paulo | ~2M | 1.52× | |
| 03 | Amazonas | ~100K | 1.42× | |
| 04 | Piauí | ~90K | 1.38× | |
| 05 | Federal District | ~100K | 1.27× | |
| 06 | Paraíba | ~100K | 1.21× | |
| 07 | Santa Catarina | ~300K | 1.19× | |
| 08 | Alagoas | ~80K | 1.14× | |
| 09 | Pernambuco | ~200K | 1.11× | |
| 10 | Minas Gerais | ~500K | 1.08× | |
| 11 | Sergipe | ~50K | 1.08× | |
| 12 | Paraná | ~300K | 1.03× | |
| 13 | Ceará | ~200K | 0.96× | |
| 14 | Bahia | ~300K | 0.95× | |
| 15 | Rio Grande do Sul | ~300K | 0.95× | |
| 16 | Maranhão | ~100K | 0.86× | |
| 17 | Goiás | ~200K | 0.85× | |
| 18 | Espírito Santo | ~80K | 0.85× | |
| 19 | Mato Grosso do Sul | ~60K | 0.85× | |
| 20 | Rio Grande do Norte | ~70K | 0.83× | |
| 21 | Amapá | ~10K | 0.83× | |
| 22 | Roraima | ~10K | 0.83× | |
| 23 | Acre | ~10K | 0.79× | |
| 24 | Pará | ~100K | 0.69× | |
| 25 | Rondônia | ~30K | 0.67× | |
| 26 | Tocantins | ~20K | 0.67× | |
| 27 | Mato Grosso | ~50K | 0.52× |
The strongest cross-interests of the C&A audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Düsseldorf | Travel & Leisure | 4.64× | ||
| 02 | Privalia | Fashion & Accessoires | 3.51× | ||
| 03 | Dafiti | Fashion & Accessoires | 2.86× | ||
| 04 | Havaianas | Fashion & Accessoires | 2.34× | ||
| 05 | Kinship | Kids & Family | 2.32× | ||
| 06 | Sandal | Fashion & Accessoires | 2.15× | ||
| 07 | Barbie | Movies & TV | 1.89× | ||
| 08 | Childhood | Kids & Family | 1.88× | ||
| 09 | Gender | Politics & Society | 1.88× | ||
| 10 | Developmental psychology | Health | 1.84× | ||
| 11 | Handbags | Fashion & Accessoires | 1.79× | ||
| 12 | Woman | Kids & Family | 1.73× | ||
| 13 | Dresses | Fashion & Accessoires | 1.69× | ||
| 14 | Infant | Kids & Family | 1.67× | ||
| 15 | Coritiba Foot Ball Club | Sports | 1.65× | ||
| 16 | Black Friday (shopping) | Shopping | 1.59× | ||
| 17 | Carrefour | Shopping | 1.59× | ||
| 18 | Spas | Beauty & Wellness | 1.57× | ||
| 19 | Hair products | Beauty & Wellness | 1.55× | ||
| 20 | Discount stores | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.93× | |
| Creativity | OPEN | 1.37× | |
| Community Orientation | OPEN | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.79× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Patriotism | CONSERVATISM | 0.89× |
C&A's target market in Brazil covers an estimated 4,734,357 people, concentrated in São Paulo and Rio de Janeiro.
73.9% of the C&A audience are female, 26.1% are male, with an average age of 39.9 years.
C&A fans show strongest brand affinity for Barbie (1.89×), Dafiti (2.86×), and Woman (1.73×) over the country average.
C&A fans in Brazil are most concentrated in São Paulo (reach ~2M), Rio de Janeiro (reach ~1M), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond C&A itself, the audience over-indexes on Dafiti (2.86×), Woman (1.73×), Privalia (3.51×), and Infant (1.67×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for C&A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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