A data profile of the people who buy, follow and care about Gender in Brazil — modelled from more than twelve digital signal sources. Gender has an estimated audience of 10,757,552 people in Brazil.
Gender has an estimated audience of 10,757,552 people in Brazil. 70.3% are female, 29.7% are male, average age 41.5. Top brand affinities: Dafiti, Coritiba Foot Ball Club, MSN, Spas, Netshoes.
Top brand affinities include Dafiti, Coritiba Foot Ball Club, MSN, with strongest over-indexing on Dafiti (3.04× the country average).
Demographically, the Gender audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Family Orientation, Sustainability.
The typical Gender fan in Brazil is more female, around 41.5 years old, with strong Family Orientation tendencies and a notable affinity for Dafiti.
The key figures that characterise the Gender profile in Brazil.
70.3% are female, 29.7% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 41.5 |
| Estimated audience size | 10,757,552 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Gender audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 31.1% |
| Brazil | 8.8% |
| Italy | 8.1% |
The strongest cross-interests of the Gender audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OQVestir | Shopping | 3.17× | ||
| 02 | Dafiti | Fashion & Accessoires | 3.04× | ||
| 03 | Coritiba Foot Ball Club | Sports | 2.43× | ||
| 04 | Unisex | Fashion & Accessoires | 2.34× | ||
| 05 | Spanish language | Politics & Society | 2.33× | ||
| 06 | Island | Travel & Leisure | 2.28× | ||
| 07 | Centauro | Cars & Mobility | 2.18× | ||
| 08 | Submarino | Shopping | 2.11× | ||
| 09 | MSN | News | 2.01× | ||
| 10 | Lodging | Travel & Leisure | 1.95× | ||
| 11 | Goiás Esporte Clube | Sports | 1.93× | ||
| 12 | C&A | Shopping | 1.88× | ||
| 13 | Bossa nova | Music & Radio | 1.84× | ||
| 14 | Netshoes | Shopping | 1.78× | ||
| 15 | Spas | Beauty & Wellness | 1.69× | ||
| 16 | Public transport | Cars & Mobility | 1.69× | ||
| 17 | Lojas Renner | Fashion & Accessoires | 1.60× | ||
| 18 | Activism | Politics & Society | 1.60× | ||
| 19 | Art jewelry | Fashion & Accessoires | 1.59× | ||
| 20 | Happy hour | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.82× | |
| Sustainability | BALANCE | 1.48× | |
| Early Adopter Mentality | POWER | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.32× | |
| Need for Security | CONSERVATISM | 0.57× | |
| Healthy Lifestyle | BALANCE | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Gender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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