Gender Audience in Brazil

Gender has an estimated audience of 10,757,552 people in Brazil. 70.3% are female, 29.7% are male, average age 41.5. Top brand affinities: Dafiti, Coritiba Foot Ball Club, Nature, Netshoes, Preta Gil.

Top brand affinities include Dafiti, Coritiba Foot Ball Club, Nature, with strongest over-indexing on Dafiti (3.43× the country average). Demographically, the Gender audience skews more female with an average age of 41.5, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation.

Category: Politics & Society · Type: Topic

Demographics of Gender fans

Demographic split for Gender audience in Brazil
MetricValue
Female70.3%
Male29.7%
Average age41.5
Estimated audience size10,757,552

Audience persona

The typical Gender fan in Brazil is more female, around 41.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dafiti.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gender audience
BrandAffinityCategory
Dafiti3.43×Fashion & Accessoires
Coritiba Foot Ball Club3.02×Sports
Nature1.81×Home & Garden
Netshoes2.41×Shopping
Preta Gil1.74×Music & Radio
Family1.55×Kids & Family
Social media1.59×Business & Career
Electrolux2.34×Home & Garden
Spas1.94×Beauty & Wellness
Email1.85×Technology & Electronics
Sport Club do RecifeSports
Happiness1.72×Health
mulheres2.04×Movies & TV
Havaianas2.41×Fashion & Accessoires
Telegram2.14×Internet & Social Media
Centauro2.22×Cars & Mobility
Hairstyle1.92×Beauty & Wellness
Art jewelry2.11×Fashion & Accessoires
Pizza1.63×Food & Beverages
TripAdvisor2.11×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gender audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.66
Family OrientationCONSERVATISM1.65
SustainabilityBALANCE1.63
Early Adopter MentalityPOWER1.44
TraditionCONSERVATISM1.43
IndulgenceJOY1.42

Worldwide distribution

Worldwide audience distribution share by country for Gender
CountryShare
United States31.1%
Brazil8.8%
Italy8.1%

See Gender audiences in other countries

More Politics & Society audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Gender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.