Gender Audience in Brazil
Gender has an estimated audience of 10,757,552 people in Brazil. 70.3% are female, 29.7% are male, average age 41.5. Top brand affinities: Dafiti, Coritiba Foot Ball Club, Nature, Netshoes, Preta Gil.
Top brand affinities include Dafiti, Coritiba Foot Ball Club, Nature, with strongest over-indexing on Dafiti (3.43× the country average). Demographically, the Gender audience skews more female with an average age of 41.5, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation.
Category: Politics & Society · Type: Topic
Demographics of Gender fans
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 41.5 |
| Estimated audience size | 10,757,552 |
Audience persona
The typical Gender fan in Brazil is more female, around 41.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dafiti.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dafiti | 3.43× | Fashion & Accessoires |
| Coritiba Foot Ball Club | 3.02× | Sports |
| Nature | 1.81× | Home & Garden |
| Netshoes | 2.41× | Shopping |
| Preta Gil | 1.74× | Music & Radio |
| Family | 1.55× | Kids & Family |
| Social media | 1.59× | Business & Career |
| Electrolux | 2.34× | Home & Garden |
| Spas | 1.94× | Beauty & Wellness |
| 1.85× | Technology & Electronics | |
| Sport Club do Recife | 2× | Sports |
| Happiness | 1.72× | Health |
| mulheres | 2.04× | Movies & TV |
| Havaianas | 2.41× | Fashion & Accessoires |
| Telegram | 2.14× | Internet & Social Media |
| Centauro | 2.22× | Cars & Mobility |
| Hairstyle | 1.92× | Beauty & Wellness |
| Art jewelry | 2.11× | Fashion & Accessoires |
| Pizza | 1.63× | Food & Beverages |
| TripAdvisor | 2.11× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.66 |
| Family Orientation | CONSERVATISM | 1.65 |
| Sustainability | BALANCE | 1.63 |
| Early Adopter Mentality | POWER | 1.44 |
| Tradition | CONSERVATISM | 1.43 |
| Indulgence | JOY | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.1% |
| Brazil | 8.8% |
| Italy | 8.1% |
See Gender audiences in other countries
More Politics & Society audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Gender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.