Netshoes Target Market in Brazil
Netshoes has an estimated audience of 13,033,972 people in Brazil. 59.7% are female, 40.3% are male, average age 41.3. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Sociedade Esportiva Palmeiras, Cruzeiro Esporte Clube, Coritiba Foot Ball Club, CR Vasco da Gama, Dafiti.
The average Netshoes fan in Brazil is 41.3 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Sociedade Esportiva Palmeiras, Cruzeiro Esporte Clube, Coritiba Foot Ball Club, with strongest over-indexing on Sociedade Esportiva Palmeiras (2.31× the country average). Demographically, the Netshoes audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Customer demographics of Netshoes
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 41.3 |
| Estimated audience size | 13,033,972 |
Audience persona
The typical Netshoes fan in Brazil is more female, around 41.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Netshoes customers by region in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~4M | 1.23× |
| Minas Gerais | ~2M | 1.41× |
| Rio de Janeiro | ~1.5M | 1.16× |
| Rio Grande do Sul | ~1M | 1.35× |
| Paraná | ~900K | 1.1× |
| Pernambuco | ~800K | 1.26× |
| Bahia | ~700K | 0.84× |
| Santa Catarina | ~600K | 1.08× |
| Ceará | ~400K | 0.77× |
| Goiás | ~400K | 0.73× |
| Paraíba | ~400K | 1.37× |
| Rio Grande do Norte | ~300K | 1.51× |
| Espírito Santo | ~300K | 1.04× |
| Pará | ~300K | 0.59× |
| Maranhão | ~200K | 0.72× |
| Federal District | ~200K | 1.06× |
| Alagoas | ~200K | 1.18× |
| Mato Grosso do Sul | ~200K | 1.12× |
| Piauí | ~200K | 1.17× |
| Mato Grosso | ~200K | 0.86× |
| Sergipe | ~200K | 1.12× |
| Amazonas | ~100K | 0.42× |
| Rondônia | ~80K | 0.77× |
| Tocantins | ~80K | 0.95× |
| Acre | ~40K | 0.99× |
| Amapá | ~30K | 0.66× |
| Roraima | ~20K | 0.55× |
Top brand affinities of the Netshoes audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 2.31× | Sports |
| Cruzeiro Esporte Clube | 2.69× | Sports |
| Coritiba Foot Ball Club | 4.12× | Sports |
| CR Vasco da Gama | 2.17× | Sports |
| Dafiti | 3.2× | Fashion & Accessoires |
| Centauro | 2.96× | Cars & Mobility |
| Society | 1.66× | Politics & Society |
| Fragrances | 1.53× | Beauty & Wellness |
| Black Friday (shopping) | 1.57× | Shopping |
| Energy | 1.53× | Home & Garden |
| Buscapé | 2.33× | Shopping |
| Home Appliances | 1.5× | Home & Garden |
| Carrefour | 1.6× | Shopping |
| Electricity | 1.5× | Home & Garden |
| AliExpress | 1.62× | Shopping |
| Gender | 1.78× | Politics & Society |
| Developmental psychology | 1.64× | Health |
| Anthropology | 1.84× | Business & Career |
| Water | 1.54× | Food & Beverages |
| Privalia | 2.65× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.69 |
| Creativity | OPEN | 1.25 |
| Sports Activity | POWER | 1.19 |
| DIY Mentality | THRILL | 1.17 |
| Community Orientation | OPEN | 1.14 |
| Tradition | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 96.4% |
| Argentina | 0.9% |
| United States | 0.5% |
See Netshoes audiences in other countries
More Fashion audiences in Brazil
- AliExpress (13,400,382)
- Zara (5,973,579)
- C&A (4,728,738)
- Amazon.com (3,653,485)
- H&M (1,917,745)
Frequently asked questions
Who is Netshoes's target market in Brazil?
Netshoes's target market in Brazil covers an estimated 13,033,972 people, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Netshoes customers?
59.7% of the Netshoes audience are female, 40.3% are male, with an average age of 41.3 years.
Which brands do Netshoes fans like most?
Netshoes fans show strongest brand affinity for Sociedade Esportiva Palmeiras (2.31×), Cruzeiro Esporte Clube (2.69×), and Coritiba Foot Ball Club (4.12×) over the country average.
Where do Netshoes fans live in Brazil?
Netshoes fans in Brazil are most concentrated in São Paulo (reach ~4M), Minas Gerais (reach ~2M), and Rio de Janeiro (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Netshoes fans also like?
Beyond Netshoes itself, the audience over-indexes on Cruzeiro Esporte Clube (2.69×), Coritiba Foot Ball Club (4.12×), CR Vasco da Gama (2.17×), and Dafiti (3.2×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Netshoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.