A data profile of the people who buy, follow and care about Netshoes in Brazil — modelled from more than twelve digital signal sources. Netshoes has an estimated audience of 13,033,972 people in Brazil.
The average Netshoes fan in Brazil is 41.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Sociedade Esportiva Palmeiras, Cruzeiro Esporte Clube, Coritiba Foot Ball Club, with strongest over-indexing on Sociedade Esportiva Palmeiras (2.31× the country average).
Demographically, the Netshoes audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Netshoes fan in Brazil is more female, around 41.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
The key figures that characterise the Netshoes profile in Brazil.
59.7% are female, 40.3% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 41.3 |
| Estimated audience size | 13,033,972 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Netshoes audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 96.3% |
| Argentina | 0.9% |
| United States | 0.5% |
Where the Netshoes audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Norte | ~300K | 1.51× | |
| 02 | Minas Gerais | ~2M | 1.41× | |
| 03 | Paraíba | ~400K | 1.37× | |
| 04 | Rio Grande do Sul | ~1M | 1.35× | |
| 05 | Pernambuco | ~800K | 1.26× | |
| 06 | São Paulo | ~4M | 1.23× | |
| 07 | Alagoas | ~200K | 1.18× | |
| 08 | Piauí | ~200K | 1.17× | |
| 09 | Rio de Janeiro | ~1.5M | 1.16× | |
| 10 | Mato Grosso do Sul | ~200K | 1.12× | |
| 11 | Sergipe | ~200K | 1.12× | |
| 12 | Paraná | ~900K | 1.10× | |
| 13 | Santa Catarina | ~600K | 1.08× | |
| 14 | Federal District | ~200K | 1.06× | |
| 15 | Espírito Santo | ~300K | 1.04× | |
| 16 | Acre | ~40K | 0.99× | |
| 17 | Tocantins | ~80K | 0.95× | |
| 18 | Mato Grosso | ~200K | 0.86× | |
| 19 | Bahia | ~700K | 0.84× | |
| 20 | Ceará | ~400K | 0.77× | |
| 21 | Rondônia | ~80K | 0.77× | |
| 22 | Goiás | ~400K | 0.73× | |
| 23 | Maranhão | ~200K | 0.72× | |
| 24 | Amapá | ~30K | 0.66× | |
| 25 | Pará | ~300K | 0.59× | |
| 26 | Roraima | ~20K | 0.55× | |
| 27 | Amazonas | ~100K | 0.42× |
The strongest cross-interests of the Netshoes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coritiba Foot Ball Club | Sports | 4.12× | ||
| 02 | Dafiti | Fashion & Accessoires | 3.20× | ||
| 03 | Centauro | Cars & Mobility | 2.96× | ||
| 04 | Cruzeiro Esporte Clube | Sports | 2.69× | ||
| 05 | Privalia | Fashion & Accessoires | 2.65× | ||
| 06 | Buscapé | Shopping | 2.33× | ||
| 07 | Sociedade Esportiva Palmeiras | Sports | 2.31× | ||
| 08 | CR Vasco da Gama | Sports | 2.17× | ||
| 09 | Anthropology | Business & Career | 1.84× | ||
| 10 | Gender | Politics & Society | 1.78× | ||
| 11 | Society | Politics & Society | 1.66× | ||
| 12 | Developmental psychology | Health | 1.64× | ||
| 13 | AliExpress | Shopping | 1.62× | ||
| 14 | Carrefour | Shopping | 1.60× | ||
| 15 | Black Friday (shopping) | Shopping | 1.57× | ||
| 16 | Water | Food & Beverages | 1.54× | ||
| 17 | Fragrances | Beauty & Wellness | 1.53× | ||
| 18 | Energy | Home & Garden | 1.53× | ||
| 19 | Home Appliances | Home & Garden | 1.50× | ||
| 20 | Electricity | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.69× | |
| Creativity | OPEN | 1.25× | |
| Sports Activity | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.97× | |
| Travelling | THRILL | 0.99× | |
| Urban Lifestyle | OPEN | 1.01× |
Netshoes's target market in Brazil covers an estimated 13,033,972 people, concentrated in São Paulo and Minas Gerais.
59.7% of the Netshoes audience are female, 40.3% are male, with an average age of 41.3 years.
Netshoes fans show strongest brand affinity for Sociedade Esportiva Palmeiras (2.31×), Cruzeiro Esporte Clube (2.69×), and Coritiba Foot Ball Club (4.12×) over the country average.
Netshoes fans in Brazil are most concentrated in São Paulo (reach ~4M), Minas Gerais (reach ~2M), and Rio de Janeiro (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Netshoes itself, the audience over-indexes on Cruzeiro Esporte Clube (2.69×), Coritiba Foot Ball Club (4.12×), CR Vasco da Gama (2.17×), and Dafiti (3.2×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Netshoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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