A data profile of the people who buy, follow and care about Water in Brazil — modelled from more than twelve digital signal sources. Water has an estimated audience of 14,072,719 people in Brazil.
Water has an estimated audience of 14,072,719 people in Brazil. 64.8% are female, 35.2% are male, average age 41.6. Top brand affinities: Dafiti, MSN, Coritiba Foot Ball Club, Netshoes, Milk.
Top brand affinities include Dafiti, MSN, Coritiba Foot Ball Club, with strongest over-indexing on Dafiti (2.35× the country average).
Demographically, the Water audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Sustainability.
The typical Water fan in Brazil is more female, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Dafiti.
The key figures that characterise the Water profile in Brazil.
64.8% are female, 35.2% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 41.6 |
| Estimated audience size | 14,072,719 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Water audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Italy | 4.9% |
The strongest cross-interests of the Water audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Submarino | Shopping | 2.47× | ||
| 02 | Tim Maia | Music & Radio | 2.45× | ||
| 03 | Dafiti | Fashion & Accessoires | 2.35× | ||
| 04 | MSN | News | 2.13× | ||
| 05 | Island | Travel & Leisure | 2.10× | ||
| 06 | Spanish language | Politics & Society | 2.03× | ||
| 07 | Churrascaria | Food & Beverages | 2.03× | ||
| 08 | Lodging | Travel & Leisure | 1.98× | ||
| 09 | Tramontina | Business & Career | 1.95× | ||
| 10 | Microwave oven | Home & Garden | 1.93× | ||
| 11 | Dough | Food & Beverages | 1.93× | ||
| 12 | Bossa nova | Music & Radio | 1.91× | ||
| 13 | Coritiba Foot Ball Club | Sports | 1.89× | ||
| 14 | Zoom! | Business & Career | 1.88× | ||
| 15 | Centauro | Cars & Mobility | 1.75× | ||
| 16 | Milk | Food & Beverages | 1.73× | ||
| 17 | Baking | Food & Beverages | 1.60× | ||
| 18 | Netshoes | Shopping | 1.54× | ||
| 19 | Happy hour | Food & Beverages | 1.54× | ||
| 20 | Grocery store | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.17× | |
| Sustainability | BALANCE | 1.15× | |
| Convenience Orientation | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Mindfulness | BALANCE | 0.91× | |
| Luxury Orientation | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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