Water Audience in Brazil
Water has an estimated audience of 14,072,719 people in Brazil. 64.8% are female, 35.2% are male, average age 41.6. Top brand affinities: Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, Preta Gil, Nature.
Top brand affinities include Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.59× the country average). Demographically, the Water audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Creativity, Mindfulness.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Water fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 41.6 |
| Estimated audience size | 14,072,719 |
Audience persona
The typical Water fan in Brazil is more female, around 41.6 years old, with strong Creativity tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.59× | Sports |
| Sport Club Corinthians Paulista | 1.68× | Sports |
| São Paulo FC | 1.56× | Sports |
| Preta Gil | 1.86× | Music & Radio |
| Nature | 1.81× | Home & Garden |
| Neymar | 1.64× | Sports |
| Family | 1.59× | Kids & Family |
| 1.59× | Internet & Social Media | |
| Dafiti | 2.69× | Fashion & Accessoires |
| Sport Club Internacional | 1.59× | Sports |
| Kitchen | 1.73× | Home & Garden |
| Electrolux | 2.46× | Home & Garden |
| Fast food | 1.92× | Food & Beverages |
| Social media | 1.59× | Business & Career |
| Coritiba Foot Ball Club | 2.39× | Sports |
| Sport Club do Recife | 2.12× | Sports |
| Netshoes | 2.11× | Shopping |
| Grêmio Foot-Ball Porto Alegrense | 1.65× | Sports |
| Milk | 2.34× | Food & Beverages |
| Happiness | 1.78× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.68 |
| Mindfulness | BALANCE | 1.59 |
| Need for Security | CONSERVATISM | 1.57 |
| Price Sensitivity | PREMIUM | 1.56 |
| Family Orientation | CONSERVATISM | 1.53 |
| Design Affinity | PREMIUM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Italy | 4.9% |
See Water audiences in other countries
More Beverage audiences in Brazil
- Tea (13,119,455)
- Soft drinks (11,104,168)
- Milk (10,080,194)
- Energy drinks (5,692,250)
- Espresso (3,879,996)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.