Water Audience in Italy
Water has an estimated audience of 17,805,036 people in Italy. 54.9% are female, 45.1% are male, average age 43.9. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Instant messaging, Slovenia, General practitioner, Dentistry, Expert (company).
The average Water fan in Italy is 43.9 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Instant messaging, Slovenia, General practitioner, with strongest over-indexing on Instant messaging (2.96× the country average). Demographically, the Water audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Water fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 43.9 |
| Estimated audience size | 17,805,036 |
Audience persona
The typical Water fan in Italy is balanced, around 43.9 years old, with strong Community Orientation tendencies and a notable affinity for Instant messaging.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,863,613 | 1.23× |
| Lazio | 2,951,018 | 1.35× |
| Campania | 2,050,762 | 1.03× |
| Veneto | 1,774,322 | 1.26× |
| Sicilia | 1,568,945 | 1.02× |
| Emilia-Romagna | 1,511,711 | 1.04× |
| Puglia | 1,444,516 | 1.18× |
| Piedmont | 1,300,265 | 0.99× |
| Tuscany | 1,233,574 | 1.04× |
| Calabria | 523,543 | 0.96× |
| Sardinia | 487,351 | 0.98× |
| Marche | 453,717 | 1.02× |
| Liguria | 414,497 | 0.83× |
| Abruzzo | 370,526 | 0.94× |
| Friuli-Venezia Giulia | 357,823 | 1.07× |
| Trentino-Alto Adige/Südtirol | 326,376 | 0.97× |
| Umbria | 259,256 | 0.9× |
| Basilicata | 137,660 | 0.85× |
| Molise | 62,029 | 0.73× |
| Aosta Valley | 27,873 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 2.96× | Internet & Social Media |
| Slovenia | 2.53× | Travel & Leisure |
| General practitioner | 3.24× | Health |
| Dentistry | 3.3× | Business & Career |
| Expert (company) | 2.8× | Shopping |
| Bars | 1.54× | Travel & Leisure |
| Voucher | 2.62× | Shopping |
| Meat | 1.75× | Food & Beverages |
| Google Maps | 1.63× | Internet & Social Media |
| Enoteca | 2.77× | Food & Beverages |
| Rose | 3.11× | Home & Garden |
| Weather | 2.47× | Home & Garden |
| Borsa Italiana | 1.51× | Business & Career |
| Rice | 2.83× | Food & Beverages |
| Germany | 2.31× | Travel & Leisure |
| corriere dello sport | 1.53× | Sports |
| Volunteering | 1.5× | Politics & Society |
| Library | 2.43× | Literature |
| La Dolce Vita | 4.63× | Movies & TV |
| Milk | 1.55× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.14 |
| Extroversion | THRILL | 1.07 |
| DIY Mentality | THRILL | 1.04 |
| Social Media Usage | JOY | 0.99 |
| Pet Ownership | JOY | 0.98 |
| Luxury Orientation | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Italy | 4.9% |
See Water audiences in other countries
More Beverage audiences in Italy
- Tea (20,208,144)
- Milk (11,114,366)
- Soft drinks (7,138,061)
- Espresso (6,669,481)
- Energy drinks (3,858,491)
Frequently asked questions
How many fans does Water have in Italy?
Water has an estimated audience of 17,805,036 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Water fans?
54.9% of Water fans are female, 45.1% are male, with an average age of 43.9 years.
Which brands do Water fans like most?
Water fans show strongest brand affinity for Instant messaging (2.96×), Slovenia (2.53×), and General practitioner (3.24×) over the country average.
Where do Water fans live in Italy?
Water fans in Italy are most concentrated in Lombardy (reach 3,863,613), Lazio (reach 2,951,018), and Campania (reach 2,050,762). These three regions account for the largest share of the active audience.
What other brands do Water fans also like?
Beyond Water itself, the audience over-indexes on Slovenia (2.53×), General practitioner (3.24×), Dentistry (3.3×), and Expert (company) (2.8×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.