A data profile of the people who buy, follow and care about Eni in Italy — modelled from more than twelve digital signal sources. Eni has an estimated audience of 4,087,128 people in Italy.
The average Eni fan in Italy is 47.9 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include FTSE MIB, Petroleum, Q8, with strongest over-indexing on FTSE MIB (8.63× the country average).
Demographically, the Eni audience skews balanced with an average age of 47.9, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Eni fan in Italy is balanced, around 47.9 years old, with strong Need for Security tendencies and a notable affinity for FTSE MIB.
The key figures that characterise the Eni profile in Italy.
48.5% are female, 51.5% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 47.9 |
| Estimated audience size | 4,087,128 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Eni audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 57.0% |
| Switzerland | 14.6% |
| France | 6.6% |
Where the Eni audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~400K | 1.37× | |
| 02 | Piedmont | ~400K | 1.29× | |
| 03 | Tuscany | ~300K | 1.26× | |
| 04 | Lazio | ~600K | 1.25× | |
| 05 | Lombardy | ~800K | 1.18× | |
| 06 | Emilia-Romagna | ~400K | 1.17× | |
| 07 | Friuli-Venezia Giulia | ~80K | 1.09× | |
| 08 | Trentino-Alto Adige/Südtirol | ~80K | 1.04× | |
| 09 | Puglia | ~300K | 0.99× | |
| 10 | Abruzzo | ~90K | 0.99× | |
| 11 | Basilicata | ~30K | 0.93× | |
| 12 | Liguria | ~100K | 0.92× | |
| 13 | Aosta Valley | ~9K | 0.89× | |
| 14 | Calabria | ~100K | 0.88× | |
| 15 | Umbria | ~60K | 0.88× | |
| 16 | Campania | ~400K | 0.87× | |
| 17 | Marche | ~90K | 0.87× | |
| 18 | Sicilia | ~300K | 0.86× | |
| 19 | Molise | ~10K | 0.69× | |
| 20 | Sardinia | ~70K | 0.67× |
The strongest cross-interests of the Eni audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Petroleum | Cars & Mobility | 12.89× | ||
| 02 | FTSE MIB | Business & Career | 8.63× | ||
| 03 | Enel | Home & Garden | 6.53× | ||
| 04 | Fastweb (telecommunications company) | Technology & Electronics | 5.53× | ||
| 05 | Q8 | Cars & Mobility | 5.34× | ||
| 06 | Natural gas | Cars & Mobility | 5.30× | ||
| 07 | Electronic funds transfer | Business & Career | 4.53× | ||
| 08 | Gas | Home & Garden | 3.62× | ||
| 09 | UniCredit | Business & Career | 3.11× | ||
| 10 | Poste italiane | Business & Career | 2.82× | ||
| 11 | Borsa Italiana | Business & Career | 2.64× | ||
| 12 | Manufacturing | Business & Career | 2.61× | ||
| 13 | Energy | Home & Garden | 2.60× | ||
| 14 | Economics | Business & Career | 2.06× | ||
| 15 | Video | Movies & TV | 1.89× | ||
| 16 | Mediterranean Sea | Travel & Leisure | 1.89× | ||
| 17 | Mobile phones | Technology & Electronics | 1.86× | ||
| 18 | Social network | Internet & Social Media | 1.81× | ||
| 19 | Rome | Travel & Leisure | 1.79× | ||
| 20 | Milan | Travel & Leisure | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.58× | |
| Spirituality | BALANCE | 1.56× | |
| Social Media Usage | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.64× | |
| Design Affinity | PREMIUM | 0.69× | |
| Quality Awareness | PREMIUM | 0.72× |
Eni's target market in Italy covers an estimated 4,087,128 people, concentrated in Lombardy and Lazio.
48.5% of the Eni audience are female, 51.5% are male, with an average age of 47.9 years.
Eni fans show strongest brand affinity for FTSE MIB (8.63×), Petroleum (12.89×), and Q8 (5.34×) over the country average.
Eni fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~600K), and Veneto (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Eni itself, the audience over-indexes on Petroleum (12.89×), Q8 (5.34×), Enel (6.53×), and Natural gas (5.3×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Eni. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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