Video Audience in Italy
Video has an estimated audience of 26,825,962 people in Italy. 48.7% are female, 51.3% are male, average age 44.5. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Leggo, ANSA.it, Lercio, Irama, Nelson Mandela.
The average Video fan in Italy is 44.5 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Leggo, ANSA.it, Lercio, with strongest over-indexing on Leggo (107.07× the country average). Demographically, the Video audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Social Media Usage, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of Video fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 44.5 |
| Estimated audience size | 26,825,962 |
Audience persona
The typical Video fan in Italy is balanced, around 44.5 years old, with strong Social Media Usage tendencies and a notable affinity for Leggo.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 5,614,800 | 1.19× |
| Lazio | 4,012,977 | 1.22× |
| Campania | 3,987,786 | 1.32× |
| Sicilia | 3,182,503 | 1.37× |
| Puglia | 2,602,875 | 1.41× |
| Piedmont | 2,047,647 | 1.03× |
| Emilia-Romagna | 2,038,680 | 0.93× |
| Veneto | 1,988,049 | 0.94× |
| Tuscany | 1,695,070 | 0.95× |
| Calabria | 1,058,100 | 1.29× |
| Sardinia | 741,783 | 0.99× |
| Liguria | 662,724 | 0.88× |
| Marche | 625,117 | 0.94× |
| Abruzzo | 578,903 | 0.98× |
| Friuli-Venezia Giulia | 404,591 | 0.8× |
| Trentino-Alto Adige/Südtirol | 362,346 | 0.71× |
| Umbria | 356,677 | 0.82× |
| Basilicata | 241,742 | 0.99× |
| Molise | 103,752 | 0.82× |
| Aosta Valley | 29,397 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leggo | 107.07× | News |
| ANSA.it | 73.81× | News |
| Lercio | 90.33× | News |
| Irama | 74.46× | Music & Radio |
| Nelson Mandela | 81.75× | Politics & Society |
| Gay bar | 76.67× | Politics & Society |
| Valpolicella | 76.11× | Travel & Leisure |
| Mascarpone | 78.89× | Food & Beverages |
| Risotto | 35.64× | Food & Beverages |
| Gnocchi | 41.55× | Food & Beverages |
| Orecchiette | 76.49× | Food & Beverages |
| Negroni | 109.78× | Food & Beverages |
| UNHCR | 115.42× | Politics & Society |
| Bruschetta | 40.17× | Food & Beverages |
| Vigili del Fuoco | 40.41× | Politics & Society |
| Penny Black | 30.06× | Fashion & Accessoires |
| Notizie.it | 96.74× | News |
| Ferrari F40 | 51.52× | Cars & Mobility |
| Tortellini | 36.5× | Food & Beverages |
| Barolo | 37.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.16 |
| Community Orientation | OPEN | 1.13 |
| Patriotism | CONSERVATISM | 1.07 |
| Extroversion | THRILL | 1.03 |
| Sustainability | BALANCE | 1.02 |
| Convenience Orientation | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| India | 6.4% |
| Italy | 4.7% |
See Video audiences in other countries
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
Frequently asked questions
How many fans does Video have in Italy?
Video has an estimated audience of 26,825,962 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Video fans?
48.7% of Video fans are female, 51.3% are male, with an average age of 44.5 years.
Which brands do Video fans like most?
Video fans show strongest brand affinity for Leggo (107.07×), ANSA.it (73.81×), and Lercio (90.33×) over the country average.
Where do Video fans live in Italy?
Video fans in Italy are most concentrated in Lombardy (reach 5,614,800), Lazio (reach 4,012,977), and Campania (reach 3,987,786). These three regions account for the largest share of the active audience.
What other brands do Video fans also like?
Beyond Video itself, the audience over-indexes on ANSA.it (73.81×), Lercio (90.33×), Irama (74.46×), and Nelson Mandela (81.75×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.