A data profile of the people who buy, follow and care about Video in Italy — modelled from more than twelve digital signal sources. Video has an estimated audience of 26,825,962 people in Italy.
The average Video fan in Italy is 44.5 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include WhatsApp, Wikipedia, Personal finance, with strongest over-indexing on WhatsApp (1.97× the country average).
Demographically, the Video audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Video fan in Italy is balanced, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Video profile in Italy.
48.7% are female, 51.3% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 44.5 |
| Estimated audience size | 26,825,962 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Video audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.4% |
| Italy | 4.7% |
Where the Video audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~2.5M | 1.41× | |
| 02 | Sicilia | ~3M | 1.37× | |
| 03 | Campania | ~4M | 1.32× | |
| 04 | Calabria | ~1M | 1.29× | |
| 05 | Lazio | ~4M | 1.22× | |
| 06 | Lombardy | ~5.5M | 1.19× | |
| 07 | Piedmont | ~2M | 1.03× | |
| 08 | Sardinia | ~700K | 0.99× | |
| 09 | Basilicata | ~200K | 0.99× | |
| 10 | Abruzzo | ~600K | 0.98× | |
| 11 | Tuscany | ~1.5M | 0.95× | |
| 12 | Veneto | ~2M | 0.94× | |
| 13 | Marche | ~600K | 0.94× | |
| 14 | Emilia-Romagna | ~2M | 0.93× | |
| 15 | Liguria | ~700K | 0.88× | |
| 16 | Molise | ~100K | 0.83× | |
| 17 | Umbria | ~400K | 0.82× | |
| 18 | Friuli-Venezia Giulia | ~400K | 0.80× | |
| 19 | Trentino-Alto Adige/Südtirol | ~400K | 0.72× | |
| 20 | Aosta Valley | ~40K | 0.53× |
The strongest cross-interests of the Video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.00× | ||
| 02 | Satire | Literature | 2.67× | ||
| 03 | Mediaset | Technology & Electronics | 2.49× | ||
| 04 | New Testament | Politics & Society | 2.44× | ||
| 05 | Antonio Conte | Sports | 2.30× | ||
| 06 | Tinder | Internet & Social Media | 2.26× | ||
| 07 | Master of Business Administration | Business & Career | 2.10× | ||
| 08 | Internet & Social Media | 1.97× | |||
| 09 | Innovation | Business & Career | 1.96× | ||
| 10 | Rose | Home & Garden | 1.96× | ||
| 11 | Champagne | Food & Beverages | 1.89× | ||
| 12 | Eni | Cars & Mobility | 1.89× | ||
| 13 | Dentistry | Business & Career | 1.85× | ||
| 14 | General practitioner | Health | 1.82× | ||
| 15 | Personal finance | Business & Career | 1.69× | ||
| 16 | Volunteering | Politics & Society | 1.68× | ||
| 17 | Sustainable energy | Home & Garden | 1.66× | ||
| 18 | Virtual reality | Technology & Electronics | 1.61× | ||
| 19 | Video hosting service | Technology & Electronics | 1.57× | ||
| 20 | Singer-songwriter | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.48× | |
| Community Orientation | OPEN | 1.19× | |
| Early Adopter Mentality | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| DIY Mentality | THRILL | 0.86× | |
| Luxury Orientation | PREMIUM | 0.87× |
Video has an estimated audience of 26,825,962 people in Italy, concentrated in Lombardy and Lazio.
48.7% of Video fans are female, 51.3% are male, with an average age of 44.5 years.
Video fans show strongest brand affinity for WhatsApp (1.97×), Wikipedia (3×), and Personal finance (1.69×) over the country average.
Video fans in Italy are most concentrated in Lombardy (reach ~5.5M), Lazio (reach ~4M), and Campania (reach ~4M). These three regions account for the largest share of the active audience.
Beyond Video itself, the audience over-indexes on Wikipedia (3×), Personal finance (1.69×), Mediaset (2.49×), and Innovation (1.96×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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