Video Audience in Canada
Video has an estimated audience of 10,238,890 people in Canada. 45.4% are female, 54.6% are male, average age 41.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Ice Hockey World Championships, TMZ, Bruce Willis, Innovation, Tabloid (newspaper format).
The average Video fan in Canada is 41.8 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Ice Hockey World Championships, TMZ, Bruce Willis, with strongest over-indexing on Ice Hockey World Championships (1.69× the country average). Demographically, the Video audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of Video fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 41.8 |
| Estimated audience size | 10,238,890 |
Audience persona
The typical Video fan in Canada is balanced, around 41.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,809,058 | 1.35× |
| Quebec | 3,860,351 | 1.57× |
| British Columbia | 1,681,380 | 1.1× |
| Alberta | 1,306,584 | 1.03× |
| Manitoba | 357,072 | 0.93× |
| Saskatchewan | 306,116 | 0.94× |
| Nova Scotia | 253,780 | 0.83× |
| New Brunswick | 214,018 | 0.91× |
| Newfoundland and Labrador | 116,438 | 0.75× |
| Prince Edward Island | 33,611 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 1.69× | Sports |
| TMZ | 1.56× | Internet & Social Media |
| Bruce Willis | 2.36× | Movies & TV |
| Innovation | 1.66× | Business & Career |
| Tabloid (newspaper format) | 2.08× | Literature |
| Scarlett Johansson | 2.19× | Movies & TV |
| TV game shows | 1.57× | Movies & TV |
| Liam Neeson | 2.37× | Movies & TV |
| Virtual reality | 1.8× | Technology & Electronics |
| WWE | 1.55× | Sports |
| Matthew McConaughey | 2.37× | Movies & TV |
| Emmy Award | 2.06× | Movies & TV |
| Solar energy | 1.52× | Home & Garden |
| New Zealand | 1.74× | Travel & Leisure |
| Rotten Tomatoes | 2.07× | Movies & TV |
| John Travolta | 2.37× | Movies & TV |
| Pay television | 1.53× | Movies & TV |
| Jollibee | 1.51× | Food & Beverages |
| Megan Fox | 1.63× | Movies & TV |
| Michael Jackson | 1.62× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.17 |
| Extroversion | THRILL | 1.16 |
| Early Adopter Mentality | POWER | 1.15 |
| Convenience Orientation | PREMIUM | 1.13 |
| Spirituality | BALANCE | 1.09 |
| Risk Appetite | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.4% |
| Italy | 4.7% |
See Video audiences in other countries
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Video have in Canada?
Video has an estimated audience of 10,238,890 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Video fans?
45.4% of Video fans are female, 54.6% are male, with an average age of 41.8 years.
Which brands do Video fans like most?
Video fans show strongest brand affinity for Ice Hockey World Championships (1.69×), TMZ (1.56×), and Bruce Willis (2.36×) over the country average.
Where do Video fans live in Canada?
Video fans in Canada are most concentrated in Ontario (reach 5,809,058), Quebec (reach 3,860,351), and British Columbia (reach 1,681,380). These three regions account for the largest share of the active audience.
What other brands do Video fans also like?
Beyond Video itself, the audience over-indexes on TMZ (1.56×), Bruce Willis (2.36×), Innovation (1.66×), and Tabloid (newspaper format) (2.08×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.