A data profile of the people who buy, follow and care about Video in Canada — modelled from more than twelve digital signal sources. Video has an estimated audience of 10,238,890 people in Canada.
The average Video fan in Canada is 41.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Ice Hockey World Championships, TMZ, Bruce Willis, with strongest over-indexing on Ice Hockey World Championships (1.69× the country average).
Demographically, the Video audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Video fan in Canada is balanced, around 41.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Video profile in Canada.
45.4% are female, 54.6% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 41.8 |
| Estimated audience size | 10,238,890 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Video audience comes from Canada.
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.4% |
| Italy | 4.7% |
Where the Video audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~4M | 1.57× | |
| 02 | Ontario | ~6M | 1.35× | |
| 03 | British Columbia | ~1.5M | 1.10× | |
| 04 | Alberta | ~1.5M | 1.03× | |
| 05 | Saskatchewan | ~300K | 0.94× | |
| 06 | Manitoba | ~400K | 0.93× | |
| 07 | New Brunswick | ~200K | 0.91× | |
| 08 | Nova Scotia | ~300K | 0.83× | |
| 09 | Newfoundland and Labrador | ~100K | 0.75× | |
| 10 | Prince Edward Island | ~30K | 0.67× |
The strongest cross-interests of the Video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Liam Neeson | Movies & TV | 2.37× | ||
| 02 | Matthew McConaughey | Movies & TV | 2.37× | ||
| 03 | John Travolta | Movies & TV | 2.37× | ||
| 04 | Bruce Willis | Movies & TV | 2.36× | ||
| 05 | Scarlett Johansson | Movies & TV | 2.19× | ||
| 06 | Tabloid (newspaper format) | Literature | 2.08× | ||
| 07 | Rotten Tomatoes | Movies & TV | 2.07× | ||
| 08 | Emmy Award | Movies & TV | 2.06× | ||
| 09 | Virtual reality | Technology & Electronics | 1.80× | ||
| 10 | New Zealand | Travel & Leisure | 1.74× | ||
| 11 | Ice Hockey World Championships | Sports | 1.69× | ||
| 12 | Innovation | Business & Career | 1.66× | ||
| 13 | Megan Fox | Movies & TV | 1.63× | ||
| 14 | Michael Jackson | Music & Radio | 1.62× | ||
| 15 | TV game shows | Movies & TV | 1.57× | ||
| 16 | TMZ | Internet & Social Media | 1.56× | ||
| 17 | WWE | Sports | 1.55× | ||
| 18 | Pay television | Movies & TV | 1.53× | ||
| 19 | Solar energy | Home & Garden | 1.52× | ||
| 20 | Jollibee | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.17× | |
| Extroversion | THRILL | 1.16× | |
| Early Adopter Mentality | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| DIY Mentality | THRILL | 0.80× | |
| Mindfulness | BALANCE | 0.86× |
Video has an estimated audience of 10,238,890 people in Canada, concentrated in Ontario and Quebec.
45.4% of Video fans are female, 54.6% are male, with an average age of 41.8 years.
Video fans show strongest brand affinity for Ice Hockey World Championships (1.69×), TMZ (1.56×), and Bruce Willis (2.36×) over the country average.
Video fans in Canada are most concentrated in Ontario (reach ~6M), Quebec (reach ~4M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Video itself, the audience over-indexes on TMZ (1.56×), Bruce Willis (2.36×), Innovation (1.66×), and Tabloid (newspaper format) (2.08×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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