A data profile of the people who buy, follow and care about Video in India — modelled from more than twelve digital signal sources. Video has an estimated audience of 36,219,320 people in India.
Video has an estimated audience of 36,219,320 people in India. 23.3% are female, 76.7% are male, average age 32.6. Top brand affinities: Videography, OnePlus, Real property, Nikkei 225, Image scanner.
Top brand affinities include Videography, OnePlus, Real property, with strongest over-indexing on Videography (1.9× the country average).
Demographically, the Video audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Extroversion, Indulgence.
The typical Video fan in India is more male, around 32.6 years old, with strong Extroversion tendencies and a notable affinity for Videography.
The key figures that characterise the Video profile in India.
23.3% are female, 76.7% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 23.3% |
| Male | 76.7% |
| Average age | 32.6 |
| Estimated audience size | 36,219,320 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Video audience comes from India.
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.4% |
| Italy | 4.7% |
The strongest cross-interests of the Video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rey Mysterio | Sports | 2.26× | ||
| 02 | Chris Pine | Movies & TV | 2.09× | ||
| 03 | Soompi | Internet & Social Media | 2.06× | ||
| 04 | Image scanner | Technology & Electronics | 2.00× | ||
| 05 | Ramen | Food & Beverages | 1.92× | ||
| 06 | Videography | Internet & Social Media | 1.90× | ||
| 07 | Real property | Home & Garden | 1.88× | ||
| 08 | Duvet | Home & Garden | 1.78× | ||
| 09 | Enrique Iglesias | Music & Radio | 1.76× | ||
| 10 | Gordon Ramsay | Food & Beverages | 1.74× | ||
| 11 | OnePlus | Technology & Electronics | 1.72× | ||
| 12 | Jim Parsons | Movies & TV | 1.72× | ||
| 13 | France national football team | Sports | 1.70× | ||
| 14 | Italo disco | Music & Radio | 1.68× | ||
| 15 | Schlager music | Music & Radio | 1.67× | ||
| 16 | Nikkei 225 | Business & Career | 1.59× | ||
| 17 | Spanish language | Politics & Society | 1.57× | ||
| 18 | Gong Yoo | Movies & TV | 1.57× | ||
| 19 | Song Hye-kyo | Fashion & Accessoires | 1.56× | ||
| 20 | Song Joong-ki | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.18× | |
| Indulgence | JOY | 1.14× | |
| Spirituality | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.87× | |
| Travelling | THRILL | 0.94× | |
| Luxury Orientation | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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