A data profile of the people who buy, follow and care about Video in Ireland — modelled from more than twelve digital signal sources. Video has an estimated audience of 1,317,361 people in Ireland.
Video has an estimated audience of 1,317,361 people in Ireland. 53.9% are female, 46.1% are male, average age 41.5. Top brand affinities: Mixed martial arts, Anthropology, Canada, New Zealand, Scarlett Johansson.
Top brand affinities include Mixed martial arts, Anthropology, Canada, with strongest over-indexing on Mixed martial arts (1.56× the country average).
Demographically, the Video audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Extroversion, Pet Ownership.
The typical Video fan in Ireland is balanced, around 41.5 years old, with strong Extroversion tendencies and a notable affinity for Mixed martial arts.
The key figures that characterise the Video profile in Ireland.
53.9% are female, 46.1% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 41.5 |
| Estimated audience size | 1,317,361 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Video audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.4% |
| Italy | 4.7% |
The strongest cross-interests of the Video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PayPal | Business & Career | 1.79× | ||
| 02 | Eddie Hall | Sports | 1.73× | ||
| 03 | Singapore | Travel & Leisure | 1.72× | ||
| 04 | Prison Break | Movies & TV | 1.72× | ||
| 05 | Simon Cowell | Movies & TV | 1.70× | ||
| 06 | New Zealand | Travel & Leisure | 1.69× | ||
| 07 | The Big Bang Theory | Movies & TV | 1.66× | ||
| 08 | Scarlett Johansson | Movies & TV | 1.63× | ||
| 09 | Karaoke | Music & Radio | 1.62× | ||
| 10 | Mark Zuckerberg | Business & Career | 1.61× | ||
| 11 | Hugh Jackman | Movies & TV | 1.58× | ||
| 12 | Mark Ruffalo | Movies & TV | 1.58× | ||
| 13 | Mixed martial arts | Sports | 1.56× | ||
| 14 | Squarespace | Technology & Electronics | 1.56× | ||
| 15 | NASDAQ-100 | Business & Career | 1.55× | ||
| 16 | Anthropology | Business & Career | 1.54× | ||
| 17 | Translation | Business & Career | 1.53× | ||
| 18 | Criminal Minds | Movies & TV | 1.51× | ||
| 19 | IGN | Movies & TV | 1.51× | ||
| 20 | Canada | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.24× | |
| Pet Ownership | JOY | 1.17× | |
| Career Orientation | POWER | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.87× | |
| Creativity | OPEN | 0.89× | |
| Design Affinity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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