63 Most Popular Lifestyle Clusters in Ireland 2026 — by Audience Size

How to read this list

Rank

Position in the Top 63, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Ireland who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Ireland. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Ireland, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Ireland. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	SShopping and fashion	2.7M	0.3%	39.3	57.5%	Lifestyle cluster
2	FFood and drink	2.7M	0.3%	39.9	57.2%	Lifestyle cluster
3	AArts and music	2.6M	0.3%	39.4	56.6%	Lifestyle cluster
4	FFitness and wellness	2.6M	0.3%	—	—	Lifestyle cluster
5	RReading	2.5M	0.3%	40.4	57.6%	Lifestyle cluster
6	CConsumer electronics	2.4M	0.3%	41.8	54.9%	Lifestyle cluster
7	FFood	2.4M	0.3%	40.1	57.7%	Lifestyle cluster
8	HHome and garden	2.4M	0.3%	41.3	60.0%	Lifestyle cluster
9	SShopping	2.4M	0.3%	39.9	58.6%	Lifestyle cluster
10	MMovies	2.3M	0.3%	39.4	56.8%	Lifestyle cluster
11	CClothing	2.3M	0.3%	39.6	60.1%	Lifestyle cluster
12	OOutdoor recreation	2.2M	0.4%	39.7	54.4%	Lifestyle cluster
13	OOnline shopping	2.2M	0.3%	40.5	59.1%	Lifestyle cluster
14	DDesign	2.1M	0.3%	40.3	60.5%	Lifestyle cluster
15	RRestaurants	2.1M	0.3%	40.7	59.6%	Lifestyle cluster
16	VVehicles	2.1M	0.3%	40.4	51.3%	Lifestyle cluster
17	BBeverages	2.1M	0.3%	41.6	59.5%	Lifestyle cluster
18	HHobbies and activities	2M	0.3%	39.3	55.8%	Lifestyle cluster
19	SSports	2M	0.2%	39.5	54.8%	Lifestyle cluster
20	PPhysical fitness	2M	0.3%	40.2	57.5%	Lifestyle cluster
21	BBusiness	2M	0.3%	40.1	56.2%	Lifestyle cluster
22	PPhotography	2M	0.3%	41.9	57.7%	Lifestyle cluster
23	EEntertainment	2M	0.3%	39.0	55.6%	Lifestyle cluster
24	CComputers	2M	0.3%	41.5	54.9%	Lifestyle cluster
25	PPhysical exercise	1.9M	0.3%	40.0	58.1%	Lifestyle cluster

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular lifestyle clusters compiled?

Rascasse aggregates anonymized search-behavior signals across Ireland and ranks each lifestyle cluster by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest lifestyle cluster in Ireland?

Shopping and fashion currently leads with an estimated audience of 2.7M people in Ireland.

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