A data profile of the people who buy, follow and care about Vehicles in Ireland — modelled from more than twelve digital signal sources. Vehicles has an estimated audience of 2,067,254 people in Ireland.
Vehicles has an estimated audience of 2,067,254 people in Ireland. 51.3% are female, 48.7% are male, average age 40.4. Top brand affinities: Franz Ferdinand (band).
Top brand affinities include Franz Ferdinand (band), with strongest over-indexing on Franz Ferdinand (band) (1.58× the country average).
Demographically, the Vehicles audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, Patriotism.
The typical Vehicles fan in Ireland is balanced, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for Franz Ferdinand (band).
The key figures that characterise the Vehicles profile in Ireland.
51.3% are female, 48.7% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 40.4 |
| Estimated audience size | 2,067,254 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Vehicles audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.3% |
| Italy | 4.5% |
The strongest cross-interests of the Vehicles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Franz Ferdinand (band) | Music & Radio | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.88× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Travelling | THRILL | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.48× | |
| Social Media Usage | JOY | 0.77× | |
| Need for Security | CONSERVATISM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Vehicles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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