A data profile of the people who buy, follow and care about Arts and music in Ireland — modelled from more than twelve digital signal sources. Arts and music has an estimated audience of 2,603,908 people in Ireland.
Arts and music has an estimated audience of 2,603,908 people in Ireland. 56.6% are female, 43.4% are male, average age 39.4.
The key figures that characterise the Arts and music profile in Ireland.
56.6% are female, 43.4% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 39.4 |
| Estimated audience size | 2,603,908 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Arts and music audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 8.1% |
| India | 5.5% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Arts and music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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