A data profile of the people who buy, follow and care about Arts and music in Netherlands — modelled from more than twelve digital signal sources. Arts and music has an estimated audience of 9,725,959 people in Netherlands.
The average Arts and music fan in Netherlands is 43.3 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Demographically, the Arts and music audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Travelling.
The key figures that characterise the Arts and music profile in Netherlands.
55.2% are female, 44.8% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 43.3 |
| Estimated audience size | 9,725,959 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Arts and music audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 8.1% |
| India | 5.5% |
Where the Arts and music audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utrecht | ~800K | 1.07× | |
| 02 | North Brabant | ~1.5M | 1.01× | |
| 03 | North Holland | ~1.5M | 0.97× | |
| 04 | Zuid-Holland | ~2M | 0.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.95× | |
| Travelling | THRILL | 0.93× | |
| Price Sensitivity | PREMIUM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.70× | |
| Urban Lifestyle | OPEN | 0.72× | |
| Sustainability | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Arts and music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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