A data profile of the people who buy, follow and care about Arts and music in Brazil — modelled from more than twelve digital signal sources. Arts and music has an estimated audience of 39,605,104 people in Brazil.
The average Arts and music fan in Brazil is 39.8 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
The key figures that characterise the Arts and music profile in Brazil.
58.4% are female, 41.6% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 39.8 |
| Estimated audience size | 39,605,104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Arts and music audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 8.1% |
| India | 5.5% |
Where the Arts and music audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piauí | ~600K | 1.06× | |
| 02 | Paraíba | ~800K | 1.04× | |
| 03 | Santa Catarina | ~2M | 1.03× | |
| 04 | Ceará | ~2M | 1.02× | |
| 05 | Federal District | ~700K | 1.02× | |
| 06 | Sergipe | ~400K | 1.02× | |
| 07 | Pará | ~1.5M | 1.01× | |
| 08 | Rio Grande do Sul | ~2.5M | 1.00× | |
| 09 | Goiás | ~1.5M | 1.00× | |
| 10 | Maranhão | ~1M | 1.00× | |
| 11 | Espírito Santo | ~800K | 1.00× | |
| 12 | Minas Gerais | ~4M | 0.99× | |
| 13 | Rio de Janeiro | ~3.5M | 0.99× | |
| 14 | Bahia | ~2.5M | 0.99× | |
| 15 | Paraná | ~2.5M | 0.99× | |
| 16 | São Paulo | ~10M | 0.97× | |
| 17 | Roraima | 0.00× | ||
| 18 | Rio Grande do Norte | 0.00× | ||
| 19 | Alagoas | 0.00× | ||
| 20 | Rondônia | 0.00× | ||
| 21 | Pernambuco | 0.00× | ||
| 22 | Amazonas | 0.00× | ||
| 23 | Amapá | 0.00× | ||
| 24 | Mato Grosso do Sul | 0.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Arts and music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.