Arts and music Audience in Brazil
Arts and music has an estimated audience of 39,605,104 people in Brazil. 58.4% are female, 41.6% are male, average age 39.8. Top regions: São Paulo, Santa Catarina, Ceará.
The average Arts and music fan in Brazil is 39.8 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Santa Catarina, Ceará. Demographically, the Arts and music audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Category: Arts & Culture · Type: Topic · Subtype: Lifestyle cluster
Demographics of Arts and music fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 39.8 |
| Estimated audience size | 39,605,104 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 6,605,535 | 0.64× |
| Santa Catarina | 3,266,841 | 1.8× |
| Ceará | 3,034,682 | 1.75× |
| Minas Gerais | 2,705,497 | 0.66× |
| Rio Grande do Sul | 2,702,096 | 1.16× |
| Paraíba | 2,394,676 | 3× |
| Pará | 2,250,779 | 1.74× |
| Piauí | 2,250,000 | 4.31× |
| Rio de Janeiro | 1,632,077 | 0.44× |
| Paraná | 1,497,404 | 0.62× |
| Federal District | 1,231,368 | 1.87× |
| Maranhão | 1,174,183 | 1.19× |
| Sergipe | 1,137,491 | 2.76× |
| Bahia | 1,096,439 | 0.42× |
| Goiás | 957,041 | 0.63× |
| Espírito Santo | 845,004 | 1.02× |
| Mato Grosso do Sul | None× | |
| Roraima | None× | |
| Amapá | None× | |
| Pernambuco | None× | |
| Alagoas | None× | |
| Amazonas | None× | |
| Rio Grande do Norte | None× | |
| Rondônia | None× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.22 |
| Design Affinity | PREMIUM | 1.21 |
| Early Adopter Mentality | POWER | 1.19 |
| Travelling | THRILL | 1.17 |
| Quality Awareness | PREMIUM | 1.17 |
| Luxury Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 8.1% |
| India | 5.5% |
See Arts and music audiences in other countries
More Lifestyle cluster audiences in Brazil
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
- Consumer electronics (37,455,299)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Arts and music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.