Arts and music Audience in Canada
Arts and music has an estimated audience of 21,063,262 people in Canada. 51.9% are female, 48.1% are male, average age 39.6. Top regions: Ontario, Quebec, British Columbia.
The average Arts and music fan in Canada is 39.6 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia.
Category: Arts & Culture · Type: Topic · Subtype: Lifestyle cluster
Demographics of Arts and music fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 39.6 |
| Estimated audience size | 21,063,262 |
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 7,341,212 | 0.83× |
| Quebec | 4,628,146 | 0.92× |
| British Columbia | 2,923,178 | 0.93× |
| Alberta | 2,432,383 | 0.94× |
| Manitoba | 809,359 | 1.03× |
| Saskatchewan | 710,550 | 1.07× |
| Nova Scotia | 664,074 | 1.06× |
| New Brunswick | 550,028 | 1.13× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 8.1% |
| India | 5.5% |
See Arts and music audiences in other countries
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Sports (20,983,256)
- Shopping and fashion (20,186,840)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Arts and music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.