Business and industry Audience in Canada
Business and industry has an estimated audience of 21,309,471 people in Canada. 51.5% are female, 48.5% are male, average age 37.4. Top regions: Ontario, Quebec, British Columbia.
The average Business and industry fan in Canada is 37.4 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Demographically, the Business and industry audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Social Media Usage, Risk Appetite.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Business and industry fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 37.4 |
| Estimated audience size | 21,309,471 |
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 10,312,483 | 1.16× |
| Quebec | 4,181,581 | 0.82× |
| British Columbia | 2,790,372 | 0.88× |
| Alberta | 2,337,494 | 0.89× |
| Manitoba | 758,290 | 0.95× |
| Saskatchewan | 650,544 | 0.96× |
| Nova Scotia | 612,391 | 0.96× |
| New Brunswick | 487,552 | 0.99× |
| Newfoundland and Labrador | 335,465 | 1.03× |
| Prince Edward Island | 127,384 | 1.22× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.07 |
| Risk Appetite | THRILL | 1.0 |
| Spirituality | BALANCE | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 10.5% |
| India | 5.7% |
See Business and industry audiences in other countries
- Business and industry — Germany
- Business and industry — United States
- Business and industry — United Kingdom
- Business and industry — France
- Business and industry — Italy
- Business and industry — Spain
- Business and industry — Brazil
- Business and industry — Japan
- Business and industry — South Korea
- Business and industry — India
- Business and industry — Mexico
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
- Shopping and fashion (20,186,840)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Business and industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.