Rascasse Audience Intelligence

Business and industry Audience in United States

A data profile of the people who buy, follow and care about Business and industry in United States — modelled from more than twelve digital signal sources. Business and industry has an estimated audience of 171,263,013 people in United States.

#6among Lifestyle cluster in United States#7among Topic in United States#2in Business & Career

The average Business and industry fan in United States is 37.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Singer-songwriter, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Singer-songwriter (1.52× the country average).

Demographically, the Business and industry audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Business and industry fan in United States is balanced, around 37.4 years old, with strong Design Affinity tendencies and a notable affinity for Singer-songwriter.

Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business and industry profile in United States.

Audience size
171.3M
in United States
Gender
52.5%♀
47.5% male
Age
37.4
average years
Country rank
#13
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business and industry fans

52.5% are female, 47.5% are male, average age 37.4.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Business and industry audience in United States
MetricValue
Female52.5%
Male47.5%
Average age37.4
Estimated audience size171,263,013
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Business and industry audience in United States
Age bracketShare%
16-1928%
20-2917%
30-3917%
40-4919%
50+19%
Fig. 04

Worldwide distribution

23.7%

of the worldwide Business and industry audience comes from United States.

Worldwide audience distribution share by country for Business and industry
CountryShare
United States23.7%
Japan10.5%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business and industry audience in United States is strongest.

Fig. 05

Top regions by affinity

Business and industry fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~2M11.83×
02Indiana~4.5M7.75×
03New Jersey~6.5M2.53×
04Kentucky~3M1.88×
05New York~14M1.76×
06Texas~22M1.51×
07Nevada~2.5M1.51×
08Oregon~2.5M1.36×
09Alaska~400K1.04×
10Vermont~300K1.03×
11North Dakota~400K1.01×
12California~19M1.00×
13Montana~500K0.98×
14South Dakota~400K0.98×
15Washington, District of Columbia~500K0.97×
16Delaware~400K0.94×
17West Virginia~700K0.92×
18New Hampshire~600K0.92×
19Maine~600K0.92×
20Rhode Island~500K0.92×
21Arkansas~1.5M0.91×
22Hawaii~700K0.91×
23Mississippi~1.5M0.90×
24Idaho~800K0.90×
25Nebraska~800K0.89×
26New Mexico~800K0.88×
27Virginia~3.5M0.86×
28Minnesota~2M0.85×
29Louisiana~2M0.83×
30Oklahoma~1.5M0.83×
31Iowa~1M0.83×
32Connecticut~1.5M0.82×
33Alabama~2M0.81×
34Utah~1M0.81×
35South Carolina~2M0.80×
36Colorado~2M0.78×
37Illinois~4.5M0.75×
38Georgia~4M0.75×
39Washington~2.5M0.75×
40Massachusetts~2.5M0.75×
41Maryland~2M0.75×
42Missouri~2M0.75×
43Wisconsin~2M0.75×
44Pennsylvania~4M0.73×
45Michigan~3M0.72×
46Tennessee~2.5M0.72×
47Ohio~3.5M0.71×
48North Carolina~3.5M0.71×
49Arizona~2.5M0.71×
50Florida~8M0.70×
Fig. 06

Affinity by region

Affinity by region — Business and industry, United States
0.70×1.00×11.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business and industry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business and industry audience
#·InterestCategoryAffinity×
01Brico DépôtShopping3.36×
02Germany's Next TopmodelMovies & TV3.32×
03Renault KangooCars & Mobility3.05×
04Utusan MalaysiaNews2.24×
05Farid BangMusic & Radio2.10×
06Falls Music and Arts FestivalMusic & Radio1.97×
07Pitbull (rapper)Music & Radio1.75×
08Alfa Romeo Giulietta (2010)Cars & Mobility1.66×
09Ulla PopkenFashion & Accessoires1.64×
10Autism AwarenessHealth1.61×
11Charles, Prince of WalesPolitics & Society1.61×
12Refinery29Fashion & Accessoires1.60×
13Diabetes mellitus awarenessHealth1.59×
14MicrobloggingTechnology & Electronics1.59×
15Income taxBusiness & Career1.59×
16Payment cardFashion & Accessoires1.55×
17Urban GardeningHome & Garden1.55×
18VuelingTravel & Leisure1.53×
19Singer-songwriterMusic & Radio1.52×
20Irina ShaykFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business and industry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business and industry audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.26×
Urban LifestyleOPEN1.23×
MindfulnessBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business and industry audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.49×
Community OrientationOPEN0.76×
Price SensitivityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business and industry have in United States?

Business and industry has an estimated audience of 171,263,013 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Business and industry fans?

52.5% of Business and industry fans are female, 47.5% are male, with an average age of 37.4 years.

03

Which brands do Business and industry fans like most?

Business and industry fans show strongest brand affinity for Singer-songwriter (1.52×), Diabetes mellitus awareness (1.59×), and Microblogging (1.59×) over the country average.

04

Where do Business and industry fans live in United States?

Business and industry fans in United States are most concentrated in Texas (reach ~22M), California (reach ~19M), and New York (reach ~14M). These three regions account for the largest share of the active audience.

05

What other brands do Business and industry fans also like?

Beyond Business and industry itself, the audience over-indexes on Diabetes mellitus awareness (1.59×), Microblogging (1.59×), Autism Awareness (1.61×), and Income tax (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Business and industry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Business and industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →