Business and industry Audience in United States

Business and industry logo

Business and industry has an estimated audience of 171,263,013 people in United States. 52.5% are female, 47.5% are male, average age 37.4. Top regions: California, New York, Texas. Top brand affinities: Home construction, Eyelashes Regrow, Pro-Ject, Joshua Jackson, Tierra caliente.

The average Business and industry fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Home construction, Eyelashes Regrow, Pro-Ject, with strongest over-indexing on Home construction (3.71× the country average). Demographically, the Business and industry audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster

Demographics of Business and industry fans

Demographic split for Business and industry audience in United States
MetricValue
Female52.5%
Male47.5%
Average age37.4
Estimated audience size171,263,013

Audience persona

The typical Business and industry fan in United States is balanced, around 37.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Business and industry in United States
RegionReachAffinity
California21,627,3321.15×
New York14,040,0002.07×
Texas13,229,7030.9×
Florida7,730,7790.67×
New Jersey6,390,0003.01×
Indiana4,590,0001.5×
Illinois4,286,1060.75×
Pennsylvania3,943,9780.68×
Virginia3,732,5880.89×
Georgia3,381,4440.64×
North Carolina2,947,8590.57×
Oregon2,880,0001.68×
Ohio2,776,1200.53×
Michigan2,763,6010.62×
Nevada2,430,0001.88×
Massachusetts2,255,9420.67×
Washington2,202,1830.64×
Kansas1,980,00013.42×
Arizona1,866,4100.53×
Colorado1,855,5660.69×
Kentucky1,789,0460.83×
Maryland1,775,3960.6×
Tennessee1,493,7090.43×
Missouri1,441,1590.52×
South Carolina1,350,2110.52×
Alabama1,333,8910.56×
Louisiana1,282,1500.58×
Minnesota1,130,8280.46×
Oklahoma1,105,4520.58×
Mississippi961,3580.68×
Wisconsin870,1510.34×
Utah788,0260.51×
Connecticut771,0050.45×
Arkansas703,3400.5×
Iowa614,0540.44×
Washington, District of Columbia492,3600.96×
West Virginia420,1650.53×
New Mexico393,4410.46×
Idaho366,4450.43×
Montana345,2070.73×
New Hampshire326,9660.48×
Nebraska320,1720.37×
Hawaii308,8720.42×
Rhode Island297,1530.55×
Alaska279,5280.76×
Delaware249,4780.53×
Maine241,2910.39×
South Dakota240,5170.61×
North Dakota234,1840.67×
Wyoming226,5930.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Business and industry audience
BrandAffinityCategory
Home construction3.71×Home & Garden
Eyelashes Regrow20.76×Beauty & Wellness
Pro-Ject5.21×Music & Radio
Joshua Jackson4.49×Movies & TV
Tierra caliente5.29×Travel & Leisure
9NEWS (KUSA)3.22×Movies & TV
Fábio Porchat34.54×Movies & TV
Nick Jr. (Australia)4.95×Kids & Family
Embroidery Library7.46×Home & Garden
New York Harbor6.04×Travel & Leisure
Finding Your Roots5.24×Movies & TV
E-box5.36×Health
Japanese domestic market1.89×Politics & Society
Roger Federer2.47×Sports
Bruklinas5.82×Travel & Leisure
Cadillac CT64.8×Cars & Mobility
Voltron: Legendary Defender5.09×Movies & TV
Iowa Hawkeyes2.41×Sports
Cal Ripken, Jr.4.79×Sports
Mother Goose5.33×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Business and industry audience
TraitClusterScore
Luxury OrientationPREMIUM1.7
Sports ActivityPOWER1.52
Urban LifestyleOPEN1.38
LGBTQ+ IdentityOPEN1.35
Healthy LifestyleBALANCE1.22
SustainabilityBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Business and industry
CountryShare
United States23.7%
Japan10.5%
India5.7%

See Business and industry audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Business and industry have in United States?

Business and industry has an estimated audience of 171,263,013 people in United States, concentrated in California and New York.

What is the gender split and age of Business and industry fans?

52.5% of Business and industry fans are female, 47.5% are male, with an average age of 37.4 years.

Which brands do Business and industry fans like most?

Business and industry fans show strongest brand affinity for Home construction (3.71×), Eyelashes Regrow (20.76×), and Pro-Ject (5.21×) over the country average.

Where do Business and industry fans live in United States?

Business and industry fans in United States are most concentrated in California (reach 21,627,332), New York (reach 14,040,000), and Texas (reach 13,229,703). These three regions account for the largest share of the active audience.

What other brands do Business and industry fans also like?

Beyond Business and industry itself, the audience over-indexes on Eyelashes Regrow (20.76×), Pro-Ject (5.21×), Joshua Jackson (4.49×), and Tierra caliente (5.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Business and industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.