Vueling Audience in United States

Vueling has an estimated audience of 616,478 people in United States. 57.0% are female, 43.0% are male, average age 41.5. Top regions: California, Florida, New York. Top brand affinities: Finnair, Porter Airlines, Austrian Airlines, Scoot, Scandinavian Airlines.

The average Vueling fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Finnair, Porter Airlines, Austrian Airlines, with strongest over-indexing on Finnair (409.52× the country average). Demographically, the Vueling audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Vueling fans

Demographic split for Vueling audience in United States
MetricValue
Female57.0%
Male43.0%
Average age41.5
Estimated audience size616,478

Audience persona

The typical Vueling fan in United States is more female, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Vueling in United States
RegionReachAffinity
California150,4982.22×
Florida98,4462.36×
New York88,4792.57×
Texas57,4771.08×
Massachusetts27,6242.27×
New Jersey24,5881.57×
Illinois23,7061.15×
Virginia20,2801.35×
Georgia17,8340.94×
Pennsylvania15,6040.75×
Washington14,4731.17×
North Carolina14,4170.78×
Colorado13,4141.38×
Washington, District of Columbia13,1227.08×
Arizona12,0620.96×
Maryland10,9731.04×
Ohio9,3390.49×
Michigan9,0230.56×
Connecticut8,2921.34×
Oregon7,8411.11×
Nevada7,4431.25×
Tennessee7,3470.59×
Indiana5,8560.52×
Minnesota5,7090.65×
South Carolina5,6440.61×
Wisconsin5,4250.58×
Missouri5,3450.54×
Utah4,8580.88×
Louisiana4,0500.51×
Kentucky3,4270.44×
Alabama3,0160.35×
Hawaii2,9381.11×
New Hampshire2,7441.13×
Oklahoma2,5100.37×
Kansas2,5010.51×
Maine2,3921.08×
Iowa2,1670.43×
Rhode Island2,0001.02×
Idaho1,8850.61×
New Mexico1,7590.57×
Arkansas1,7340.34×
Delaware1,2400.73×
Nebraska1,2140.39×
Vermont1,1431.06×
Mississippi1,0930.22×
Montana1,0840.63×
West Virginia7950.28×
Alaska6860.52×
Wyoming3820.42×
North Dakota3410.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vueling audience
BrandAffinityCategory
Finnair409.52×Travel & Leisure
Porter Airlines302.94×Travel & Leisure
Austrian Airlines319.61×Travel & Leisure
Scoot263.26×Travel & Leisure
Scandinavian Airlines258.48×Travel & Leisure
Air Europa259.08×Travel & Leisure
Brussels Airlines251.31×Travel & Leisure
EVA Air62.72×Travel & Leisure
Asiana Airlines44.89×Travel & Leisure
Virgin Atlantic27.94×Travel & Leisure
Gumtree36.14×Home & Garden
Korean Air34.03×Travel & Leisure
Air Canada16.4×Travel & Leisure
Horoscope9.74×Health
Alyssa Milano18.2×Movies & TV
China Airlines35.95×Travel & Leisure
Croatia national football team80.94×Sports
southwest airlines5.28×Travel & Leisure
Air France16.06×Travel & Leisure
All Nippon Airways17.95×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vueling audience
TraitClusterScore
Design AffinityPREMIUM6.4
TravellingTHRILL4.38
Luxury OrientationPREMIUM3.3
Risk AppetiteTHRILL2.46
Quality AwarenessPREMIUM2.43
MindfulnessBALANCE1.6

Worldwide distribution

Worldwide audience distribution share by country for Vueling
CountryShare
Spain34.5%
France13.8%
Italy13.5%

See Vueling audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Vueling have in United States?

Vueling has an estimated audience of 616,478 people in United States, concentrated in California and Florida.

What is the gender split and age of Vueling fans?

57.0% of Vueling fans are female, 43.0% are male, with an average age of 41.5 years.

Which brands do Vueling fans like most?

Vueling fans show strongest brand affinity for Finnair (409.52×), Porter Airlines (302.94×), and Austrian Airlines (319.61×) over the country average.

Where do Vueling fans live in United States?

Vueling fans in United States are most concentrated in California (reach 150,498), Florida (reach 98,446), and New York (reach 88,479). These three regions account for the largest share of the active audience.

What other brands do Vueling fans also like?

Beyond Vueling itself, the audience over-indexes on Porter Airlines (302.94×), Austrian Airlines (319.61×), Scoot (263.26×), and Scandinavian Airlines (258.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vueling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.