Rascasse Audience Intelligence

EasyJet Target Market in United States

A data profile of the people who buy, follow and care about EasyJet in United States — modelled from more than twelve digital signal sources. EasyJet has an estimated audience of 904,601 people in United States.

#46among Airline in United States#2589among Brand in United States#1910in Travel & Leisure

The average EasyJet fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Modeling agency, Rate of return, Nigeria, with strongest over-indexing on Modeling agency (19.25× the country average).

Demographically, the EasyJet audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical EasyJet fan in United States is more female, around 36.2 years old, with strong Mindfulness tendencies and a notable affinity for Modeling agency.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the EasyJet profile in United States.

Audience size
905K
in United States
Gender
55.4%♀
44.6% male
Age
36.2
average years
Country rank
#25316
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of EasyJet

55.4% are female, 44.6% are male, average age 36.2.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for EasyJet audience in United States
MetricValue
Female55.4%
Male44.6%
Average age36.2
Estimated audience size904,601
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the EasyJet audience in United States
Age bracketShare%
16-1925%
20-2923%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

1.4%

of the worldwide EasyJet audience comes from United States.

Worldwide audience distribution share by country for EasyJet
CountryShare
United Kingdom22.2%
Italy18.0%
France15.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the EasyJet audience in United States is strongest.

Fig. 05

Top regions by affinity

EasyJet customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K4.94×
02New York~100K2.39×
03Florida~100K1.78×
04Massachusetts~30K1.69×
05California~200K1.65×
06New Jersey~30K1.48×
07Connecticut~10K1.38×
08Colorado~20K1.35×
09Rhode Island~4K1.35×
10Washington~20K1.30×
11Virginia~30K1.23×
12Hawaii~5K1.22×
13Vermont~2K1.12×
14Maine~4K1.11×
15Oregon~10K1.09×
16Nevada~10K1.08×
17Utah~9K1.05×
18Illinois~30K1.03×
19Georgia~30K1.02×
20Maryland~20K1.01×
21New Hampshire~4K0.99×
22Alaska~2K0.99×
23Arizona~20K0.93×
24Texas~70K0.92×
25Idaho~4K0.91×
26Montana~2K0.89×
27North Carolina~20K0.83×
28South Carolina~10K0.80×
29Minnesota~10K0.80×
30Pennsylvania~20K0.79×
31Delaware~2K0.74×
32Tennessee~10K0.73×
33Louisiana~9K0.73×
34New Mexico~3K0.70×
35Wisconsin~9K0.67×
36North Dakota~1K0.66×
37Michigan~20K0.65×
38Kansas~5K0.65×
39South Dakota~1K0.65×
40Missouri~10K0.64×
41Ohio~20K0.61×
42Indiana~10K0.60×
43Kentucky~7K0.59×
44Nebraska~3K0.58×
45Iowa~4K0.57×
46Oklahoma~6K0.56×
47West Virginia~2K0.56×
48Alabama~7K0.55×
49Arkansas~4K0.55×
50Mississippi~4K0.50×
Fig. 06

Affinity by region

Affinity by region — EasyJet, United States
0.50×1.00×4.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the EasyJet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for EasyJet audience
#·InterestCategoryAffinity×
01DubaiTravel & Leisure20.00×
02OUTDOOR ADVENTUREGames20.00×
03East AfricaTravel & Leisure20.00×
04Equine therapyHealth20.00×
05Macro photographyArts & Culture20.00×
06New YorkTravel & Leisure20.00×
07Saatchi GalleryArts & Culture20.00×
08Modeling agencyFashion & Accessoires19.25×
09MaldivesTravel & Leisure19.12×
10IcelandTravel & Leisure18.64×
11Agricultural engineeringBusiness & Career18.30×
12Rocky Mountain National ParkTravel & Leisure18.17×
13Quintana RooTravel & Leisure17.78×
14Rate of returnBusiness & Career17.25×
15Venice, Los AngelesPOI13.47×
16Fitness and figure competitionSports13.44×
17NigeriaTravel & Leisure12.49×
18UkraineTravel & Leisure11.63×
19Enlightenment (spiritual)Politics & Society11.25×
20Mediterranean SeaTravel & Leisure10.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the EasyJet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by EasyJet audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.92×
Design AffinityPREMIUM3.07×
TravellingTHRILL2.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by EasyJet audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.63×
Price SensitivityPREMIUM0.80×
Family OrientationCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is EasyJet's target market in United States?

EasyJet's target market in United States covers an estimated 904,601 people, concentrated in California and New York.

02

What is the gender split and age of EasyJet customers?

55.4% of the EasyJet audience are female, 44.6% are male, with an average age of 36.2 years.

03

Which brands do EasyJet fans like most?

EasyJet fans show strongest brand affinity for Modeling agency (19.25×), Rate of return (17.25×), and Nigeria (12.49×) over the country average.

04

Where do EasyJet fans live in United States?

EasyJet fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do EasyJet fans also like?

Beyond EasyJet itself, the audience over-indexes on Rate of return (17.25×), Nigeria (12.49×), Fitness and figure competition (13.44×), and Dubai (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See EasyJet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for EasyJet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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