EasyJet Audience in United States

EasyJet logo

EasyJet has an estimated audience of 926,630 people in United States. 55.4% are female, 44.6% are male, average age 36.2. Top regions: California, New York, Florida. Top brand affinities: Modeling agency, Rate of return, Nigeria, Fitness and figure competition, Dubai.

The average EasyJet fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Modeling agency, Rate of return, Nigeria, with strongest over-indexing on Modeling agency (19.25× the country average). Demographically, the EasyJet audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of EasyJet fans

Demographic split for EasyJet audience in United States
MetricValue
Female55.4%
Male44.6%
Average age36.2
Estimated audience size926,630

Audience persona

The typical EasyJet fan in United States is more female, around 36.2 years old, with strong Travelling tendencies and a notable affinity for Modeling agency.

Top regions in United States

Top regions ranked by reach for EasyJet in United States
RegionReachAffinity
California174,9851.72×
New York127,2742.46×
Florida116,7231.86×
Texas76,5320.96×
New Jersey36,3731.54×
Illinois32,8241.06×
Massachusetts30,8561.69×
Virginia29,4971.31×
Georgia28,9031.01×
Pennsylvania25,5840.82×
Washington24,5741.32×
North Carolina23,8000.85×
Colorado20,5881.41×
Ohio17,3040.61×
Arizona17,1890.91×
Maryland16,5141.04×
Michigan16,1320.67×
Washington, District of Columbia15,0115.39×
Connecticut13,0511.4×
Tennessee12,7770.69×
Oregon11,7971.11×
South Carolina11,0170.79×
Minnesota10,6050.8×
Nevada10,2391.14×
Indiana9,7710.58×
Missouri9,1990.62×
Utah9,0891.1×
Wisconsin8,9420.64×
Louisiana7,3400.61×
Alabama6,4840.5×
Kentucky6,2840.54×
Oklahoma5,3430.52×
Hawaii5,0081.26×
Kansas4,1450.57×
Idaho3,9490.85×
Iowa3,7780.49×
Arkansas3,6730.48×
Rhode Island3,5701.21×
New Hampshire3,5240.97×
Maine3,4841.05×
New Mexico2,9930.64×
Mississippi2,6920.35×
Nebraska2,1080.45×
Montana2,0800.81×
Vermont1,6821.03×
Alaska1,6290.82×
Delaware1,5910.62×
West Virginia1,5480.36×
Wyoming8100.59×
North Dakota7840.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for EasyJet audience
BrandAffinityCategory
Modeling agency19.25×Fashion & Accessoires
Rate of return17.25×Business & Career
Nigeria12.49×Travel & Leisure
Fitness and figure competition13.44×Sports
Dubai20×Travel & Leisure
OUTDOOR ADVENTURE20×Games
East Africa20×Travel & Leisure
Equine therapy20×Health
Iceland18.64×Travel & Leisure
Macro photography20×Arts & Culture
Rocky Mountain National Park18.17×Travel & Leisure
Quintana Roo17.78×Travel & Leisure
New York20×Travel & Leisure
Agricultural engineering18.3×Business & Career
Mediterranean Sea10×Travel & Leisure
Saatchi Gallery20×Arts & Culture
Maldives19.12×Travel & Leisure
Enlightenment (spiritual)11.25×Politics & Society
Venice, Los Angeles13.47×
Ukraine11.63×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by EasyJet audience
TraitClusterScore
TravellingTHRILL4.14
Sports ActivityPOWER2.9
Luxury OrientationPREMIUM2.88
MindfulnessBALANCE2.67
Design AffinityPREMIUM2.6
Risk AppetiteTHRILL2.44

Worldwide distribution

Worldwide audience distribution share by country for EasyJet
CountryShare
United Kingdom22.2%
Italy18.3%
France15.6%

See EasyJet audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does EasyJet have in United States?

EasyJet has an estimated audience of 926,630 people in United States, concentrated in California and New York.

What is the gender split and age of EasyJet fans?

55.4% of EasyJet fans are female, 44.6% are male, with an average age of 36.2 years.

Which brands do EasyJet fans like most?

EasyJet fans show strongest brand affinity for Modeling agency (19.25×), Rate of return (17.25×), and Nigeria (12.49×) over the country average.

Where do EasyJet fans live in United States?

EasyJet fans in United States are most concentrated in California (reach 174,985), New York (reach 127,274), and Florida (reach 116,723). These three regions account for the largest share of the active audience.

What other brands do EasyJet fans also like?

Beyond EasyJet itself, the audience over-indexes on Rate of return (17.25×), Nigeria (12.49×), Fitness and figure competition (13.44×), and Dubai (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for EasyJet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.