Rascasse Audience Intelligence

Ukraine Audience in United States

A data profile of the people who buy, follow and care about Ukraine in United States — modelled from more than twelve digital signal sources. Ukraine has an estimated audience of 10,478,863 people in United States.

#39among Country in United States#208among POI in United States#302in Travel & Leisure

The average Ukraine fan in United States is 41.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, FIFA World Cup, Fox News Channel, with strongest over-indexing on Sustainable energy (4× the country average).

Demographically, the Ukraine audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ukraine fan in United States is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ukraine profile in United States.

Audience size
10.5M
in United States
Gender
46.0%♀
54.0% male
Age
41.1
average years
Country rank
#3418
POI in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ukraine fans

46.0% are female, 54.0% are male, average age 41.1.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for Ukraine audience in United States
MetricValue
Female46.0%
Male54.0%
Average age41.1
Estimated audience size10,478,863
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Ukraine audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3918%
40-4920%
50+27%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Ukraine audience comes from United States.

Worldwide audience distribution share by country for Ukraine
CountryShare
Japan12.9%
United States11.0%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ukraine audience in United States is strongest.

Fig. 05

Top regions by affinity

Ukraine fans by region: top regions in United States
#RegionReachAffinity×
01Maine~50K1.42×
02Washington~300K1.39×
03New Hampshire~60K1.34×
04Washington, District of Columbia~40K1.34×
05Massachusetts~300K1.33×
06Alaska~30K1.24×
07Connecticut~100K1.21×
08Vermont~20K1.18×
09Oregon~100K1.17×
10Wisconsin~200K1.16×
11Pennsylvania~400K1.15×
12Minnesota~200K1.14×
13New York~700K1.12×
14Illinois~400K1.11×
15Virginia~300K1.10×
16New Jersey~300K1.08×
17Montana~30K1.08×
18Utah~100K1.06×
19California~1M1.03×
20Ohio~300K1.03×
21Michigan~300K1.03×
22Maryland~200K1.03×
23Idaho~50K1.03×
24Hawaii~50K1.01×
25North Dakota~20K1.01×
26Iowa~90K0.99×
27Rhode Island~30K0.98×
28Missouri~200K0.97×
29Colorado~200K0.97×
30Florida~700K0.94×
31West Virginia~50K0.94×
32Kentucky~100K0.92×
33Nebraska~50K0.92×
34South Dakota~20K0.90×
35Indiana~200K0.89×
36Kansas~70K0.87×
37New Mexico~50K0.87×
38Tennessee~200K0.86×
39Oklahoma~100K0.86×
40Delaware~20K0.86×
41North Carolina~300K0.85×
42Nevada~80K0.83×
43South Carolina~100K0.82×
44Arizona~200K0.79×
45Texas~700K0.78×
46Georgia~300K0.78×
47Arkansas~70K0.76×
48Mississippi~60K0.74×
49Louisiana~100K0.73×
50Alabama~100K0.68×
Fig. 06

Affinity by region

Affinity by region — Ukraine, United States
0.68×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ukraine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ukraine audience
#·InterestCategoryAffinity×
01Saint PetersburgTravel & Leisure11.63×
02RyanairTravel & Leisure11.63×
03EasyJetTravel & Leisure11.63×
04Ligue 1Sports8.34×
05TrivagoTravel & Leisure4.79×
06Sustainable energyHome & Garden4.00×
07Renewable energyBusiness & Career2.83×
08InnovationBusiness & Career2.75×
09Self-defenseSports2.68×
10Joe BidenPolitics & Society2.39×
11Fox News ChannelMovies & TV2.36×
12Solar energyHome & Garden2.16×
13FedExBusiness & Career2.11×
14FIFA World CupSports1.99×
15GeneticsKids & Family1.77×
16Mortgage loansBusiness & Career1.66×
17Nonprofit organizationPolitics & Society1.65×
18Planet FitnessSports1.56×
19American AirlinesTravel & Leisure1.53×
20AirbnbTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ukraine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ukraine audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.21×
SustainabilityBALANCE1.63×
Need for SecurityCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ukraine audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
Luxury OrientationPREMIUM0.91×
ExtroversionTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ukraine have in United States?

Ukraine has an estimated audience of 10,478,863 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ukraine fans?

46.0% of Ukraine fans are female, 54.0% are male, with an average age of 41.1 years.

03

Which brands do Ukraine fans like most?

Ukraine fans show strongest brand affinity for Sustainable energy (4×), FIFA World Cup (1.99×), and Fox News Channel (2.36×) over the country average.

04

Where do Ukraine fans live in United States?

Ukraine fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Ukraine fans also like?

Beyond Ukraine itself, the audience over-indexes on FIFA World Cup (1.99×), Fox News Channel (2.36×), Innovation (2.75×), and Saint Petersburg (11.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Ukraine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ukraine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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