Ukraine Audience in United States

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Ukraine has an estimated audience of 10,478,863 people in United States. 46.0% are female, 54.0% are male, average age 41.1. Top regions: California, Texas, New York. Top brand affinities: Natural rubber, Governor of Michigan, Urban Outfitters, Goop, Wok.

The average Ukraine fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Natural rubber, Governor of Michigan, Urban Outfitters, with strongest over-indexing on Natural rubber (10.7× the country average). Demographically, the Ukraine audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Ukraine fans

Demographic split for Ukraine audience in United States
MetricValue
Female46.0%
Male54.0%
Average age41.1
Estimated audience size10,478,863

Audience persona

The typical Ukraine fan in United States is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Ukraine in United States
RegionReachAffinity
California1,276,2911.11×
Texas744,6590.83×
New York704,1271.2×
Florida683,5230.96×
Pennsylvania418,4521.19×
Illinois404,8681.16×
Ohio336,5321.04×
Washington305,1941.45×
Virginia299,5331.17×
New Jersey297,3081.12×
Michigan295,5691.08×
Massachusetts287,6911.39×
North Carolina270,8070.86×
Georgia256,3600.79×
Maryland194,0691.08×
Wisconsin188,5901.2×
Tennessee183,5520.87×
Indiana181,3650.95×
Minnesota174,7871.16×
Missouri168,7931×
Colorado168,4001.02×
Arizona162,6370.76×
Oregon148,9931.24×
Connecticut130,7861.24×
South Carolina127,4980.81×
Kentucky122,6460.93×
Utah101,8171.09×
Oklahoma99,9100.86×
Louisiana93,6870.69×
Alabama90,5400.62×
Nevada86,6440.85×
Iowa85,3370.99×
Kansas72,0730.87×
Arkansas62,2770.72×
Mississippi58,4610.68×
New Hampshire53,9941.31×
Maine52,9681.41×
Idaho52,6411×
Nebraska46,2850.88×
Hawaii45,8251.02×
West Virginia45,6610.94×
Washington, District of Columbia43,5251.38×
New Mexico43,4340.83×
Rhode Island31,9030.96×
Montana28,4090.98×
Alaska24,5141.09×
Delaware23,0110.8×
Vermont20,7501.13×
North Dakota18,6650.87×
South Dakota18,2390.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ukraine audience
BrandAffinityCategory
Natural rubber10.7×Cars & Mobility
Governor of Michigan15.09×Politics & Society
Urban Outfitters3.61×Shopping
Goop9.99×Internet & Social Media
Wok11×Food & Beverages
Grinch6.37×Movies & TV
Israel3.29×Travel & Leisure
Google Home9.64×Technology & Electronics
Vocal harmony6.74×Music & Radio
Hibachi10.3×Food & Beverages
El Paso County, Colorado16.53×Travel & Leisure
Cherish (group)13.98×Music & Radio
headspace11.72×Health
Grace Slick10.22×Music & Radio
Hipster11.1×Politics & Society
Electrolyte5.44×Health
Fairy godmother7.34×Literature
TV Fanatic10.02×Movies & TV
Nebraska Cornhuskers football3.33×Sports
Jeep Wagoneer5.21×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ukraine audience
TraitClusterScore
PatriotismCONSERVATISM2.76
SustainabilityBALANCE1.47
Early Adopter MentalityPOWER1.38
Quality AwarenessPREMIUM1.36
Design AffinityPREMIUM1.36
Community OrientationOPEN1.35

Worldwide distribution

Worldwide audience distribution share by country for Ukraine
CountryShare
Japan12.9%
United States11.0%
Germany6.2%

See Ukraine audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Ukraine have in United States?

Ukraine has an estimated audience of 10,478,863 people in United States, concentrated in California and Texas.

What is the gender split and age of Ukraine fans?

46.0% of Ukraine fans are female, 54.0% are male, with an average age of 41.1 years.

Which brands do Ukraine fans like most?

Ukraine fans show strongest brand affinity for Natural rubber (10.7×), Governor of Michigan (15.09×), and Urban Outfitters (3.61×) over the country average.

Where do Ukraine fans live in United States?

Ukraine fans in United States are most concentrated in California (reach 1,276,291), Texas (reach 744,659), and New York (reach 704,127). These three regions account for the largest share of the active audience.

What other brands do Ukraine fans also like?

Beyond Ukraine itself, the audience over-indexes on Governor of Michigan (15.09×), Urban Outfitters (3.61×), Goop (9.99×), and Wok (11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ukraine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.